When the term ‘amazon’ comes up, what is the first thing that comes to your mind?
Online shopping, right? You definitely didn’t think of Amazon rainforests.
Similarly, when a term like ‘apple’ pops, rather than thinking of the fruit we remember the tech giant Apple. And when you search online, you are Google-ing. This is the power of good branding. All consuming their user’s mind. But these brands are famous not just because of their products or services, but because they have mastered the art of branding themselves to their user.
And if you have decided to join the legion of start-ups shaking up the market, you will have to achieve such a level of memorable and, perhaps even disruptive, branding.
Flora Fountain, currently one of the best branding agencies in ahmedabad, was also a start-up back in the year 2016. Through our experience, we understand that building a new business from scratch is tough. But still exciting!
So here we are, with a simple brand strategy for you to not be “just another start-up”!
RESEARCH & FIND YOUR NICHE
The first thing as a start-up you need to know is – who is your audience and what moves them. Finding answers to simple questions can help you get clarity on what you need to do next. Questions like:
- Who is my target audience?
- What do they like or dislike?
- Where are they?
- How old are they?
- How likely are they to seek a service or product like mine?
- How would they come across a product or service like mine?
- Who are my competitors?
And so on.
If you think you need help in finding the answers to the above questions, you can also hire the brand strategy services from agencies that hold expertise in these segments and find answers to these questions through user and market research. Such services include interviews, surveys, focus groups and workshops which help find answers to such questions.
As one of the best branding agencies in Ahmedabad, Flora Fountain also conducted a similar branding workshop for a manufacturing company. With the help of innovative questions and exercises, we assisted them in finding their niche.
IDENTITY CREATION
According to Harvard professor Gerald Zaltman, 95% of all the thinking that prompts our behaviour (including consumer decisions) is subconscious. That means your target audience will be driven by subconscious factors that they associate with the brand. How the brand makes them feel, whether or not it aligns with their values and lifestyle, how they think associating with this brand will be perceived in their peer group and so on.
No comments:
Post a Comment