5 Things to Keep in Mind while Hiring a Digital Marketing Agency

Once upon a time a brand walked into a digital marketing agency. And realised by 2025, digital ad spending will reach $800 billion!

Evidently, that isn’t a joke, but neither is hiring a digital marketing agency. Because with the rise in digital spending, more brands want a marketing partner who helps in telling their brand story to the right audience, over the right medium, at the right moment to evoke the right response and get the best ROI.

Too overwhelming? Too many metrics to measure? Too …

Worry not, Flora Fountain, the leading social media marketing agency in Ahmedabad and India shares just 5 things that can help you make a better decision while hiring a digital marketing agency.

TOP 5 FACTORS TO CONSIDER BEFORE YOUR HIRE A DIGITAL MARKETING AGENCY

To hire or not to … hire a branding agency, is a question that you must answer after considering the following points:

• Identify your purpose
• Look for an agency with experience and expertise
• Understand the agency’s processes and strategies
• Evaluate the results promised
• Value for money and price play

Let’s dive into the details.

Identify your purpose

Before you venture out to hire a digital marketing agency, introspect and ask yourself:

What end goal am I trying to reach?

• Is it to increase my reach online?
• Or keep the existing audience more engaged through content?
• Do I need help creating content?
• Evaluate the results promised
• Or help enhancing conversions?

What particular service does my brand require?

• What services am I expecting the agency to deliver? (Hint: You want to hire a branding agency for things like brand strategy, identity & logo creation and an eCommerce website development company for things like website development or eCommerce management)
• Will I require one set of services like social media marketing services and then need to expand my scope beyond it? (In such cases you might want to go with a full-service digital marketing agency, which can provide multiple services)

How much am I willing to keep aside as a marketing budget?

• Will I be dedicating a percentage of my sales to marketing?
• Or do I want to invest an initial amount and decide based on the results?

By answering these three questions you will be able to pinpoint WHY you need to hire a digital marketing agency and WHAT services you require from them today or in the future.

LOOK FOR INDUSTRY EXPERIENCE AND EXPERTISE

Once your goal is set, initiate filtering to identify agencies that have an expertise in your particular industry or the services you are looking for.

It is important to make sure the digital agency has relevant expertise and experience. Inquire and research their specialities and previous successes.

Continue reading 5 Things to Keep in Mind while Hiring a Digital Marketing Agency

Here’s How 5G Will Transform Digital Marketing

The world for over 600 million smartphone users in India can potentially run at 500Mbps! Umm, what? And why is a digital marketing agency in Ahmedabad talking about it?

Well understand it this way, with an internet speed of 500 Megabytes transferring every next second you can stream a 4k movie on over 20 separate devices at once or can conduct over 300 Zoom calls together. That is just a glimpse of what the fifth generation of wireless networks can do. It is within this evolving potential of the 5G network that is transforming the digital marketing territory, like more immersive e-commerce experiences and improved consumer interaction for website development companies.

This has got the attention of all the top digital marketing agencies in the world. But what exactly is 5G and how is it remaking digital marketing services? Let’s break down this smorgasbord into digestible chunks, but one byte at a time.

WHAT IS 5G: THE BRILLIANCE OF WIRELESS NETWORKS?

The genius of 5G lies in the later element: the ‘G’ that stands for ‘Generation’. To unravel it one has to begin with 1980 when the world was introduced to 1G. With a speed of 2.4Kbps, the first generation of wireless networks then only allowed analog for voice calls.

Then in 1991 came in 2G with digital text message support at 50Kbps, this for a digital marketing solutions company would equate to 0.05 Mbps today, not enough to even upload a post! With the advent of 3G and 4G networks came video calls and HD streaming as the internet speed reached around 100 Mbps.

Now with the rise of the 5G networks consumers now get high speed, low buffering or delay, large data capacity, higher connection density and improved overall mobile experience.

As a top provider of digital marketing services and a website developer, Flora Fountain has listed out the potential ways 5G is changing digital marketing strategies and its approach to users.

IMPACT OF 5G ON THE DIGITAL MARKETING IN INDIA

5G knocks with enormous opportunities, especially for brands that are willing to leverage more anchored marketing strategies and provide an immersive consumer experience by curating newer mediums and custom-made messaging.

This can be seen in the following waves of changes:

1. 5G DIGITAL MARKETING: THE PARADOX OF PERSONALISATION

With higher speed and a wide range of connectivity, it is no surprise that the number of internet users will increase greatly. This will also come as an inflow of a new and more dynamic audience base from remote locations.

As a result collecting data under the 5G network will improve massively. This hyper-localisation will give more insights into consumer patterns and behaviour, hence adding a cover of a new segmentation of the target audience.

All this will boil down to the hyper-personalisation of messages and other extensions of communication like media, user interactions, experience creation and an ever-evolving data bank that is always available at the fingertips of a digital marketing agency in Ahmedabad, Amsterdam or Alexandria.

2. AR & VR WILL BECOME DIGITAL MARKETING REALITY

Currently, 500mbps is more than the average network speed of all the nations across the globe, and with the introduction of 5G to daily life digital space will become more efficient with AR and VR as tools for digital marketing.

Even presently Instagram, Snapchat, Apple and many video games have experimented with AR and VR, but once 5G enters the arena with a much larger user base every digital marketing agency will jump for VR ads and special campaigns.

Apart from this, AR and virtual reality will prove to be a more immersive experience for the consumer as they can in real-time interact with virtually crafted elements and engage more efficiently.

For instance, giving a VR test drive to the consumer at the launch of a new car or website developers can now provide a near-life experience with the products on an e-commerce website. All this will impact the consumers’ purchasing decisions and their journey with the product.

Continue reading Here’s How 5G Will Transform Digital Marketing

How to Reach 10k Followers in 100 Days: Social Media Marketing Case Study of a Jewellery Brand

“If all that glitters is not gold…then it is definitely diamonds!”

Says Vajra Jewels. Industry leaders in manufacturing and designing precious real and natural diamond jewellery, and also a client for whom we manage digital strategy and marketing in Ahmedabad, including their Instagram page. A page that we grew from 3k followers to 10k followers in 100 days!

But first things first…

WHY DO YOU NEED MORE FOLLOWERS?

With over approximately 800 million monthly active users, Instagram is among the top 5 social media platforms. Making it an absolute favourite of the best social media marketing companies worldwide. These active users have a vital role to play as followers and brand advocators. Followers can contribute to the success of a business by liking or reposting posts, sharing them in stories and even referring the posts to others via DMs.

From a digital marketing agency standpoint having more followers can have the following benefits:

• Interest potential customers
• Develop a rapport with existing and potential customers
• Increase visibility
• Lead to more interactions
• Attract more followers
• Promote your brand value faster

With this understanding of followers, before we dive into how the best social media marketing company in Ahmedabad grew Instagram followers for this account, let’s understand the client’s background.

Vajra began in 2003 as a B2B jewellery brand with an in-house designing and manufacturing unit with a penchant for creating unique and custom jewellery with real and natural diamonds. Long before onboarding a digital marketing agency for Instagram marketing.

After many years and many more business exhibitions across the nation the founders decided to extend their diamond jewellery business to the B2C market. They made their unique and custom designs available directly to retail customers.

To keep up with the changing times, they on-boarded the top digital marketing company in Ahmedabad, Flora Fountain as their “digital therapists”. In this role, we created a digital strategy and then executed this strategy as their branding agency, logo designers and website development company, while also managing their social media efforts.

And then through concentrated efforts of digital strategy, thoughtful promotions and engaging content, we were able to grow Vajra Jewels from 3K to 10K followers in less than 100 days Instagram. Here’s the science behind the magic.

OUR JOURNEY FROM 3K TO 10K FOLLOWERS WITHIN 100 DAYS

HYGIENE CHECK

Flora Fountain has been the digital marketing agency of Vajra Jewels since early 2019. The first thing we did was run a hygiene check on the brand’s digital presence. It started with branding.

LOGO REDESIGN

While the brand logo was created while the focus was on B2B sales, it did not matter what story it told as much. However, venturing into B2C sales meant having a brand logo that resonated with the target audience. So we decided to re-design the logo.

BRAND POSITIONING & BRAND STORY

At the same time, we realised that the brand had to have an interesting story to resonate with its audience, primarily women getting married and her family. And secondarily, women overall. So in addition to the focus on real and 100% natural diamonds, we came up with the concept of the Vajra Woman, who buys, chooses jewellery and wears jewellery with confidence and for herself.

SOCIAL MEDIA PRESENCE

Another finding was that the brand Vajra Jewels was present only on Facebook, as a profile and spoke in the language of diamond traders focusing on information updates about exhibitions or in terms of technical details. The desire for their beautiful product had to be created.

Since we found that a majority of their target audience was on Instagram and Facebook, we decided to create a Facebook and an Instagram profile, with a bio and logo befitting a luxury brand.

Continue reading How to Reach 10k Followers in 100 Days: Social Media Marketing Case Study of a Jewellery Brand

Guide to Planning a Successful Digital Marketing Campaign

In the mesh of 2.5 quintillion bytes of data created every day, is your digital marketing agency able to create a memorable impression on the target audience? Well, here is a way to find out::

• Can you describe your ideal consumer persona in 3 lines?
• Have you identified the key communication channels for your brand?
• Does your campaign reflect the core value of your brand?
• How will the campaign lead you towards your end goal?

Somewhere within the answer to these questions lies the proof of the pudding that is your digital campaign strategy. Whether it is foolproof or will outrun the budget midway depends on how well-planned it is. For every digital marketing agency knows the difference a thoughtful, well-developed and executed digital marketing campaign can bring to a brand.

A digital marketing campaign, as a building block of your digital marketing strategy, requires in-depth research, planning, time, practical budgeting, industry expertise, knowledge about the medium, content and design intellect. So if you didn’t have answers to most of them, this guide on how to plan a successful digital marketing campaign by Flora Fountain, the best digital marketing agency in Ahmedabad is all you need.

Get ready to gear up your digital presence!

WHAT IS A DIGITAL MARKETING CAMPAIGN?

In a buffet of news, memes, reels, emails and blogs flooding the digital world, a digital campaign can be a delightful dessert for the brand and the audience likewise. But before understanding the nuances of a digital campaign a social media agency must unravel the complexities of digital marketing strategy.

Your digital marketing strategy is a plan for establishing and strengthening the digital presence of your brand. It involves selecting the appropriate medium of communication, audience demographic, defined end goals, ways of measuring the goals, design, and content structure.

The specific action you take to implement a marketing strategy is your digital marketing campaign. A digital campaign can be launched in the form of an online video, paid social media ads, graphic storytelling or as simple as a social media post. Hence, digital strategy is the “WHAT” is to be done while the campaign is “HOW” the goals are achieved.

For instance, with the aim of increasing its sales and attracting a younger demographic in India, KFC launched the Design Your Own Bucket campaign on Facebook. The simple idea of letting its audience design the KFC bucket brought great exposure to the brand amidst a totally new audience base. Additionally, it boosted their daily interaction as over 5000 participants shared their ‘So Good’ moment on their page.

Another impressive digital campaign was ‘#TouchOfCare’ by Vicks, launched in 2017 on YouTube. This campaign weaved around the millennial consumer and the changing idea of families brings out the core of storytelling curated as per the audience profile. The film in the series received over 22 million views in no time.

A significant insight for brands and a digital marketing agency from this campaign is that any digital marketing campaign, especially those that run over a long stretch of time will change as per the changes that affect the audience.

PLANNING A DIGITAL MARKETING CAMPAIGN LIKE A PROFESSIONAL DIGITAL MARKETING AGENCY

The steps of planning a digital marketing campaign include:

Step 1: Curating the audience persona

Step 2: Sketching out your end goals

Step 3: Evaluating your budget

Step 4: Working on the content and communication channel

Step 5: Auditing your campaign strategy and executing accordingly

Let’s understand each step in detail.

CURATE THE AUDIENCE PERSONA.

Knowing your target audience is essential for any marketing approach, whether digital or otherwise. Your first step should be to establish detailed buyer personas, which are the foundation of the most successful digital marketing strategies. This will help in developing various kinds of digital material that will relate to them.

The kind of information a digital marketing agency researches about the ideal consumer depends on the positioning of the product, business model (B2B or B2C), price range, etc. Here are a few parameters for the demographic details of the consumer persona:

• Location
• Age
• Education qualification
• Income
• Goals
• Hobbies
• Purchasing habits

It is best to always use real data and not assumptions and to get a more inclusive data bank of your audience, taking into consideration a wide pool of individuals coming from diverse backgrounds.

Continue reading Successful Digital Marketing Campaign

5 Simple Steps to Master Customer Relations on Social Media.

“You are in queue, please wait.”

“Aap qatar mein hain, kripya pratiksha kijiye.”

If this makes you feel angry and helpless all at once, then congratulations, you too have experienced the good ol’ customer service of the 80s and 90s. An era when customer service was king and all the customer could do was wait and wait and then wait some more to finally be heard and sometimes maybe served.

Contrast this with 2022.

Airline lost your luggage? Tweet at them.

Your favourite tea brand did not live up to your expectations? Slide into their DMs.

Had a great customer experience at your local coffee shop? Make a reel on Instagram with your favourite barista as collaborator doing his moves to the latest Harry Styles song and tag the coffee shop so they can reshare it too.

As you might know, building a successful brand is about consistency. Small steps performed regularly to bring brand reality closer to brand goals. In the digital world, these steps often involve marketing to new eyeballs on social media, such as Instagram, Facebook, Youtube etc, and search engines such as Google and Bing. But one of the most important steps to ensure that these new eyeballs and customers stay is to build and nurture a lasting relationship with them with genuine and helpful customer service.

For customers and businesses alike, social media has become an easy and effective way to connect and engage with each other. Whether it is feedback received in-the-moment of the customer’s experience, the launch of a new line of products, the brand’s stand on a social issue or even engaging with other brands. Social media has made it easier for brands to become more human. By standing out and staying connected. But you might be wondering: how does one begin treading these social media waters as a brand? How much is too much? And what tone should a brand adopt?

The digital marketing mavericks from Flora Fountain, the top social media marketing agency in Ahmedabad have come up with some simple steps for brands to follow on social media to build customer relationships that last. Let’s

SOCIAL LISTENING

It is important for a brand to have its ear to the ground on the internet to know what people are talking about it online, what trends are being followed by its potential customers. This activity of monitoring various digital platforms, topics and keywords to identify important mentions of the brand and its related topics is called Social Listening.

Brands can modify and enhance their promotional campaigns and customer communications based on this information collated through social listening. While there are many paid online tools available to assist with this actively, the top digital marketing agency in Ahmedabad Flora Fountain does it the old school way, by regularly scouring through platforms like Instagram, Facebook, Twitter, Pinterest, Reddit, etc. through targeted keywords, phrases and topics.

This way, the social media managers are able to assist their clients in resolving their issues by offering insightful responses to their inquiries, and make better educated selections.

TAKING FEEDBACK & ACTING ON IT

Feedback helps brands understand what their customers like, what are their pain points, evaluate how their target audience perceives them. With social media making communication between customers and businesses all the more direct, the cycle of feedback has become quicker and hence brands have to be all the more quicker in responding to them.

Show the customers that their inputs are valued by putting their suggestions and requirements into visible action. From launching new products, services or any interesting and useful feature, implementation of customer feedback received through DMs, reviews and other avenues can help brands gain their trust and loyalty. It shows that you hear their concerns and needs and you’re willing to act on it for their benefit.

Continue reading 5 Simple Steps to Master Customer Relations on Social Media.

Marketing on Snapchat! Yeah..we’re not kidding.

Early in the morning, the alarm goes off. That familiar ringtone on your smartphone starts to play. You move your hand to look for your phone and turn it off instantly. And now that you have your phone in your hand, you click on the small yellow box with a cute ghost in the centre.

Now, chances are you may not relate to this routine nor identify the small yellow box. However, 144.35 million people in India do recognise it, making it one of the top 15 most-used social media platforms in the world, popularly known as Snapchat.

And with India having the highest number of users active on Snapchat, it becomes a significant platform for marketers to invest in and consequently opens the gate for Snapchat marketing. So here’s a refresher for you all by marketing experts at Flora Fountain, a digital marketing company in Ahmedabad.

Before we dive into details let’s break the ice with Snapchat.

WHAT IS SNAPCHAT?

Back in 2011, Evan Spiegel, Bobby Murphy, and Reggie Brown, three students at Stanford university launched an app called Picaboo. The name was a riff on the childhood game Peek-a-boo and the symbol was a ghost on a yellow background. In 2012, the name was changed to SNAPCHAT.

It was an app which allowed people to send and receive any picture, video or message a.k.a. SNAP that would disappear in a period of short time. The app originally focused on private, one-to-one photo sharing. The features to send videos, live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing a chronological ‘story’ were added later.

WHO IS ON SNAPCHAT?

A distribution of global Snapchat users by gender (as of April 2022), showed that over 50% users of this instant picture and video sharing app are women. Here’s one more interesting fact for Indian brands: The country with the most number of Snapchat users is India, followed by the United States and France. Most of these users are aged between 18 to 24 years old, forming an interesting 39% of the total user base.

This, because Snapchat is a mobile-first social media application and more and more youngsters prefer spending their time online on their mobile devices like tablets and smartphones.

WHICH MARKETS ARE MOST RELEVANT TO SNAPCHAT?

Snapchat has many interesting features which were a first for social media users. Remember, stories were introduced by Snapchat before Meta (then Facebook) blew it up on all their platforms. Media outlets and food brands continue to leverage the power of Snapchat stories to target their audiences. For instance, every time you open the stories Discover section in Snapchat, you will see at least one Zomato Ad and one Cosmopolitan or E! article in the sponsored stories.

Fashion brands have heavily leveraged the Bitmoji outfit features, with prominent players like Ralph Lauren, Converse, Crocs regularly featuring their new products for users to digitally try using their Bitmoji Avatar and show it off among their followers and friends.

WHY USE SNAPCHAT FOR MARKETING?

Now that we have a general grasp of what Snapchat is, let’s look into how Snapchat can benefit a business by being a part of their digital marketing strategy.

A NEW WAY TO ENGAGE!

Instagram, Facebook, LinkedIn and YouTube – these might be the usual social media platforms that you might have invested in for digital marketing. And your competitors are probably doing the same too. So, advancing your content and social media marketing strategy by investing in Snapchat marketing will not only set you apart from your competitors but will also bring engagement to your brand.

You can make your content stand out with features like drawing over Snaps and adding music and polls. For instance, National Geographic compiled snaps and promoted Snapchat users to visit the website by creating stories similar to what they share in their articles.

Continue reading Marketing on Snapchat! Yeah..we’re not kidding.

Channelling the Festive Spirit with Digital Marketing

“To Market or Not To Market…Digitally?”

That is the question. With festivals knocking on the door and people cashing in on their bonus there will be an increase in spending across different market segments. But who wants to hustle in traffic, reach the market and only to find out that the desired product is out of stock…NOBODY! And why would anyone, when the same product is just a tap away? Don’t forget, 63% of ‘products purchases’ worldwide begin online. So it’s time! To invest in festive marketing, especially online.

WHAT IS FESTIVE MARKETING

But, what exactly is festive marketing and what is in there for me, you may ask. Hear it from us, the best Digital Marketing Agency in Ahmedabad. When a brand capitalises on the spirit of gifting and spending to amplify its visibility and sales then it’s referred to as festive marketing. Seasonal and event-based marketing also constitute festive marketing.

Remember Surf Excel’s #RangAccheHain advertising campaign on Holi? That campaign was grounded in the thought that a festival is always memorable and special when celebrated with family. This heartwarming campaign didn’t just create engagement for the brand but also brought smiles to the viewer’s faces and conveyed a sense of warmth and affinity with the idea of the product.

From television commercials to digital marketing, occasion-based marketing has always allowed brands to adapt and blend the mediums effectively. Cadbury, another case in point, has often put to use its heritage of being a ‘family brand’ to capitalise on the event and festive-based marketing.

With the Madbury campaign, the brand allowed the consumers to create their own customised Cadbury virtually on a website. The intent was to engage customers and explore their local and unique take on their product. The campaign observed 823 million impressions and 17 million fans were engaged.

WHY SHOULD BRANDS CARE?

PEOPLE LOOK FORWARD TO SPENDING ON SPECIAL OCCASIONS

As per a survey by LocalCircles, Indian consumers have the propensity to make big-ticket purchases during festivals. Because for people it’s a season of consuming, they look forward to spending. Whether it’s Dushhera or Diwali, Raksha Bandhan or Christmas, celebrating has always meant gifting and giving.

It’s imbibed in our culture to spend and give when we are happy, to welcome novel things home. Thus, the festive season opens an enormous amount of opportunities for brands and local companies to drive engagement and conversions. Moreover, extensive lockdowns have altered consumer habits in a significant manner. So, now your brother won’t leave his office early to look for gifts during Raksha Bandhan. He will probably go through a wide range of offers online and give you the most amazing gift you deserve.

So you might want to make the best of the festive season and will be looking for a proficient and reliable Digital Marketing Agency, if yes then Flora Fountain is at your aid. Call us!

Continue reading

The Importance of SMART Goals for Your Website’s Success

Planning to have a website for your business or redesigning your current site? Make sure you set S.M.A.R.T. goals for the website to be a success and give an additional boost to your business. A HubSpot research shows that 72% of business websites fail when they are made without a clear business objective for it.

Failing to plan, is planning for failure. Now, if you’re wondering what exactly are S.M.A.R.T. goals for a website, the marketing brains from Flora Fountain, the leading website design and development company in Ahmedabad have summed it up for you to make your lives a bit easier.

S.M.A.R.T. stands for setting Specific, Measurable, Attainable, Relevant and Timely goals for anything you work on. And this applies even when you’re getting your website designed and developed by the best web design company in Ahmedabad or anywhere in the world.

So, what should your S.M.A.R.T. Goals for website success look like?

WHAT DO YOU WANT TO ACHIEVE? (BEING SPECIFIC)

Set a quantifiable business goal for your website and make sure it has some value attached to it. For instance, it could be increasing the number of leads for your business by 20%, or improving the sales conversion rate by 15%, etc.

HOW DO YOU MEASURE THIS GROWTH? (MAKE IT MEASURABLE)

Create concrete criteria and methods for tracking progress toward each goal. Tracking qualified leads through CRM, tracking conversion rates through Google Analytics, and surveying customers before and after the website redesign, these are some of the activities you must do regularly.

HOW DO YOU SET REALISTICALLY ACHIEVE THEM (MAKING IT ATTAINABLE)

Compare your goals to your current numbers and determine whether they are realistically achievable. Plan on how you intend to achieve these objectives. It could be by engaging the target audience through more effective calls-to-action, driving traffic to the website through paid advertising and SEO services, providing more value through higher-quality product photos, videos, or website UX improvements to increase customer satisfaction.

ARE THEY MATCHING THE NEEDS OF YOUR BUSINESS? (MAKING IT RELEVANT)

Ask yourself why this goal is important for your company and how it will help you achieve your mission while meeting the needs of your stakeholders. It could be something like generating 20% more leads than last year in order to increase gross income, or increasing sales through the website in order to achieve your goal of increasing revenue by 10%, etc.

Continue reading

How to Use Pinterest in a Brand’s Digital Marketing Strategy

Just pin it! If you’ve come across this term through a friend, colleague, associate or even your mother, you know you’ve got a Pinner. This is a colloquial term used for people who use Pinterest on a regular basis and they have an evolved sense of exploring the internet.

Now, time for some facts! Around 433 million people use Pinterest every month to find ideas and inspire their next purchase. As of January 2022, Pinterest is the 14th largest social media platform in the world with over 60% of their audience being women, and have also witnessed a 30% year on year increase in Indian Pinners aged 25 to 34 years.

This is music to the ears of every top digital marketing agency in Ahmedabad or anywhere in the world. Wondering why? Read on to know how we use Pinterest in our brands’ marketing strategies.

CONVERT YOUR PINTEREST PROFILE INTO A BUSINESS PAGE

Pinterest allows its users to create two types of accounts on its platform, i.e. Personal and Business. The business profiles are professional pages and provide the user with various additional tools like Pinterest Analytics, Visual Search Tool, and Pinterest Ads.

If a user already has an account with Pinterest, they can simply create a linked Business account with a completely separate name, bio, links and pins. Another way is to create a new business page from scratch.

A Pinterest Business Profile must have the official business name, the logo, a short bio introducing the business and a website, if there is one. To verify the website, Pinterest provides the user with a code snippet that they need to place on their site, with the help of a developer or through WordPress plugins.

PLAN YOUR CONTENT, BUILD A VISUAL STORY

The end goal of any business is to sell. So it goes without saying that the content that needs to go up on Pinterest should be in line with the services they provide or the products they sell.

People use Pinterest as a Visual Search Engine, specifically when they just have a vague idea of what they want. So, if a business is a retailer or an online store, they must be taking stunning product photos and turning them into pins.

Continue reading

How Is AI Affecting Content Marketing in the Digital World

Data research

Keyword research

Studying analytics and trends

Data review

Search engine optimization

And finally content creation!

These are some of the many important tasks that a digital marketer does before actually writing any content. Such tasks add up to take away from some valuable hours that could be spent writing or editing.. However, as artificial intelligence isn’t a thing of the future anymore, it has already started to change the game of content marketing. Content marketing includes marketing content written for social media posts, seo, and websites. It is not just writing but includes researching, editing, uploading, and promoting this content.

So what is AI and how can it impact, or maybe even improve, content marketing?

AI or Artificial Intelligence is the simulation of human intelligence in machines. This technology leverages computers or machines to mimic the problem-solving and decision-making capabilities of the human mind. According to data, the global AI market value is expected to reach $267 billion by 2027.

One of the best digital marketing agencies in Ahmedabad, Flora Fountain is here to help you understand how this technology has affected or should we say benefited the content marketing strategy in the digital world.

BETTER RESEARCH & INSIGHTS

Creating content may seem like it’s an easy job to do. But it involves a lot of time, money, effort and intellect to come up with ideas and convert them into engaging content on social media and other digital media platforms. Research plays an extensive and important role in content creation. In our experience, right from professional content writing in Ahmedabad to strategising and executing local and national campaigns, its efficiency in the digital world depended a great deal on reaching the right person at the right time. And this involved many manual hours of research and data collection done by our teams.

Fortunately, AI exists! AI collects, analyses, and compares data faster than a human. And this data provides them with insights to form a cohesive and smarter content strategy. A strategy that is relevant, trending, and has been curated on the basis of numbers.

For instance, Instagram provides insights of the audience that the brand targets. It even helps detect the best times and channels to publish content. When it shows such insights a marketer or content strategist empowered with this knowledge can come up with a more customised content strategy for the brand.

CONTENT CURATION

Coming up with something new to write is a tedious task. And what is all the more difficult is to create perfect copies, captions and blogs that connect the brand with its target audiences. But just like AI helps with the research and data collection for content creation, there are tools which help curate and correct content to ensure the promotional material is error-free. Speaking from our experience of professional content writing in Ahmedabad, we have been able to curate our content, its language and focus on the basis of the region and the audience it is being targeted to.

Continue reading

Kamaii Ki Kahani – Marketing a Home-Cooked Food Ordering & Delivery App

Flora Fountain is not new to marketing and promoting food brands digitally. Some of our highly successful campaigns as a social media marketing company in Ahmedabad, India have been for prominent restaurant chains, cafes and hotels.

But, Kamaii is different. It was not just another food ordering and delivery app. It is a novel idea, which has come to fruition thanks to the efforts and intentions of the client and their team of home chefs, to make food accessible to the multitudes left wanting post-pandemic. However, when Flora Fountain was on-boarded as one of the best digital marketing companies in Ahmedabad, the audience was yet to see and experience the concept.

Here’s how we made it happen: Kamaii ki Kahaani.

ABOUT KAMAII – THE CLIENT

Kamaii is the brainchild of Darshan and Stuti Jani, first-generation entrepreneurs and venture capitalist couple, who wanted to bring together the talented home chefs of Ahmedabad and the food-loving Amdavadis who crave and need a delicious home-cooked meal, but somehow do not have access it.

This mobile platform allows home chefs to create a profile and put up theri homemade meals and snacks. Customers looking to enjoy homemade food for lunch, dinner or snacks, can then place their orders on the app.

Once the order is received, the Kamaii home chefs, known as Kamaii Food Partners, start preparing the food from scratch using fresh ingredients. As soon as the order is ready, a Kamaii Rider Partner picks up the order from the Kamaii Food Partner’s home and delivers it to the doorstep of customers.

The variety of food options on the app include Gujarati meals, Punjabi thalis, Rajasthani cuisine, freshly baked goodies, popular local snacks & even desserts.

This app is available for both Android and iOS users and can be downloaded from the Google Play Store and App Store.

OBJECTIVES OF THE BRAND

A lot of homes lost their source of earning post-pandemic. One of the main objectives of the brand Kamaii is to provide a platform for home chefs to use their cooking skills and to earn extra income or “Kamaii” for their family. The other fallout of the pandemic was that a lot of people, such as students, senior citizens and even office and factory-workers were left without access to a fresh, home-cooked meal, which is a basic necessity. Through Kamaii, the brand also tries to solve this problem of accessibility to healthy and fresh home cooked meals..

According to the client, Kamaii brings people together for the joy of enjoying fresh homemade meals that are prepared with passion!

CHALLENGES WITH THE BRAND/OBSERVATIONS BY FLORA FOUNTAIN

Brand name connect. The end-user had to understand the idea behind the name itself. Kamaii, in Hindi and Gujarati, means ‘Earning’. While the app is actually a food ordering app. So, we had to decipher and break down the connection for the user.

Brand name searchability. There was an additional ‘i’ at the end of the name, which was something not many knew about, and made it difficult for people to find it on the various app stores.

Inconsistency in brand messaging. Every platform had a different description for the app and the brand. This could be misleading for potential customers, partners and clients.

Communicating to different audiences. Kamaii had two audiences it needed to target. One needed to target home chefs so they could be made aware of the platform, its earning potential and on-boarded, second was the end-user who had to be made aware about the app usage, download and USPs such fresh made-to-order home-cooked food. There is also a third smaller TG and app connecting delivery partners. The messaging to each of these groups was being done the same way, without speaking to any of them.

Strong brand voice/identity missing. Because of the undefined target audience, improper language use and inconsistency in messaging, the brand lacked a uniform and distinctive voice. Right from the messaging on social media to the app bios and descriptions on multiple platforms, to the videos uploaded on YouTube.

Digital Branding Solutions provided by Flora Fountain as the best social media marketing company in Ahmedabad, India

• Brand Positioning
  We redefined the way the brand is being positioned in the market. Since people were confused by the unique name and the similarity in the services offered to that of other food delivery apps, we focused instead on the human touch, clearly demarcating the mission, vision and services of the brand across various digital platforms.
  
  
• Social Media Marketing
  Social media was one of the first places where we swung into action, which gave the brand a fresh look and feel through upgraded and consistent designs and simple but well-written content.
  We reintroduced the brand, showcasing the people behind Kamaii, the home chefs, and the various Indian homemade delicacies they prepare every day and even for special occasions.
  
  
  
  One of the more popular campaigns we ran recently was the De Thaali campaign, centered around one of their most ordered products on the app, the lunch thaali, by running a quirky yet relatable series of posts around it, highlighting the low price point, the various types of thaali and the various offering available in a thaali.
  
  
• Content clean up, improvement and creation
  One of the most important parts of this exercise was the clean-up and improvement of the content put out for the brand, across platforms. Right from the bio on Instagram, to the messaging that goes out on the app through notifications, we rewrote and restructured the entire brand communication strategy for Kamaii.
  
  The reason was simple, our research revealed that people who use the app aren’t looking to read lengthy prose, they simply want information about the product, and easy to understand messaging.

Continue reading

7 Things Every Graphic Designer Wishes They Knew When They Were Starting Out

The human brain is hardwired for visual content. We can process visual data 60000 times faster than text or audio. From shapes, colours, lines, to textures every element leaves an impact. Visual storytellers or simply put graphic designers play a very important role in a brand’s journey, making a splash (pun intended, sure sure) with their creativity and art.

We asked the creative minds at one of the best digital marketing companies in Ahmedabad, about the 10 things they wish they knew when they started their journey as professional graphic designers in Ahmedabad.

Master the “Tools”

When it comes to designing, it’s not just about thinking creatively. It is very important to have in-depth knowledge about the software and tools required to edit, design and create.

Budding designers can learn the ropes of designing from Adobe’s design tutorials, and online courses on SkillShare polish their skills on tools of the trade like Adobe Illustrator, Photoshop, and InDesign.

Sketching Skills Come In Handy

A graphic designer needs to think creatively, and nothing stimulates creative thinking like sketching does. Even the National Center of Biotechnology Information agrees. Sketching brings forth clarity to ideas and thoughts.

These rough drawings allow the designers to play around with their ideas, usage of elements, the flow of colours and placement of content. These sketches also aid in showcase an idea to the clients for approval before digital designing begins. This way it can help save time.

Always Have a Backup

One of the most important things to be mindful of as a designer and content creator. While this point may be a subject of many jokes, it is painful when you’re not able to retrieve something beautiful, created with much passion and hard work, just because you forgot to take a backup of the file.

Always keep a copy of your work, downloaded fonts, elements, and other content on a hard drive or any form of detachable digital storage device. Even storing it on cloud is a great option and increases accessibility, but also brings along with it the risk of lack of data privacy.

Creative Block Is A Thing!

There will be days when you wake up and just can’t find the same mojo and inspiration with which you create designs every day. It is completely OKAY to feel this way, and it is called a creative block.

Getting out of this phase may look difficult, but it’s not the end of the road. Go back to your previous work, look at what you have created and to reignite that lost spark. Sometimes, even looking at the work of other fellow designers, can inspire you to break the block.

Continue reading

B2B Ecommerce: How Is It Different From B2C

Everyone has heard and knows about Alibaba and Amazon. One is a Chinese ecommerce giant and the other is an American multinational entity. Both are known for their digital sales, but there is one thing that makes them very different.

Alibaba is a primarily Business to Business (B2B) shopping platform whereas Amazon is a Business to Consumer (B2C) platform. They both sell, but to different audiences, with completely different business models in place. What separates the two? Let’s take a deep dive into what makes B2B ecommerce different from B2C or retail ecommerce.

THE REAL DIFFERENCE BETWEEN B2B AND B2C

In a B2B business model, a business, that is a manufacturer or wholesaler, sells their products to another business, usually a retailer. While in a B2C business model, the same retailer then sells these goods to the end-consumers. And there are several differences here, right from the expectations of the customers, the margins on products, down to the quantity ordered and even the method of shipping these products.

YES, THIS MEANS THEIR ECOMMERCE WEBSITES NEED TO BE DIFFERENT TOO

As both business models serve different sets of target groups, their ecommerce websites are developed differently too. As the top ecommerce website development company in Ahmedabad having provided ecommerce website solutions to some of the biggest brands across the country, we’ve listed down the top 7 differentiators between B2B and B2C websites:

CURATED HOMEPAGE

The homepage of a B2B website has a simple, clutter-free design with a focus on the products being sold, accompanied by highly informative product details, alongwith SKUs (Stock Keeping Unit) and reference images. These modules often have a quick order system for buyers who already know the product name or its SKU code.

In comparison, the homepage of a B2C website has a lot going on. The design is usually intriguing and engaging, with multiple entry points for exploring the product range. The content is quirkier to create desire for the customer to explore the products some more. Often discounts and special offers are highlighted to push the website visitors to buy.

TAILORED CONTENT AND IMAGES

The content on B2B websites focuses on providing a lot of information about the product to the visitor, since the target groups here are typically business owners, purchase managers, stockists, etc. who evaluate and compare on the basis of detailed buying guides, demo videos, and in-depth articles. The idea is to give the buyer all the information they could want before placing a bulk order.

On B2C websites, the content is tailored to grab eyeballs of visitors with short, enticing and catchy headlines accompanied by multiple high resolution images of the product. Often the images for product images are highly styled and sometimes they will make use of models too, for increasing engagement and relatability. In addition, the content champions the discounts offered, favourable customer reviews and its striking features to convince the buyer to make a purchase decision pronto.

Continue reading

Brand Strategy 101 for Start-Up Founders

When the term ‘amazon’ comes up, what is the first thing that comes to your mind?

Online shopping, right? You definitely didn’t think of Amazon rainforests.

Similarly, when a term like ‘apple’ pops, rather than thinking of the fruit we remember the tech giant Apple. And when you search online, you are Google-ing. This is the power of good branding. All consuming their user’s mind. But these brands are famous not just because of their products or services, but because they have mastered the art of branding themselves to their user.

And if you have decided to join the legion of start-ups shaking up the market, you will have to achieve such a level of memorable and, perhaps even disruptive, branding.

Flora Fountain, currently one of the best branding agencies in ahmedabad, was also a start-up back in the year 2016. Through our experience, we understand that building a new business from scratch is tough. But still exciting!

So here we are, with a simple brand strategy for you to not be “just another start-up”!

RESEARCH & FIND YOUR NICHE

The first thing as a start-up you need to know is – who is your audience and what moves them. Finding answers to simple questions can help you get clarity on what you need to do next. Questions like:

• Who is my target audience?
• What do they like or dislike?
• Where are they?
• How old are they?
• How likely are they to seek a service or product like mine?
• How would they come across a product or service like mine?
• Who are my competitors?

And so on.

If you think you need help in finding the answers to the above questions, you can also hire the brand strategy services from agencies that hold expertise in these segments and find answers to these questions through user and market research. Such services include interviews, surveys, focus groups and workshops which help find answers to such questions.

As one of the best branding agencies in Ahmedabad, Flora Fountain also conducted a similar branding workshop for a manufacturing company. With the help of innovative questions and exercises, we assisted them in finding their niche.

IDENTITY CREATION

According to Harvard professor Gerald Zaltman, 95% of all the thinking that prompts our behaviour (including consumer decisions) is subconscious. That means your target audience will be driven by subconscious factors that they associate with the brand. How the brand makes them feel, whether or not it aligns with their values and lifestyle, how they think associating with this brand will be perceived in their peer group and so on.

Continue reading

Tap Into Your Loyal Customer Base & Boost Sales with Remarketing In Digital Marketing

The smooth & delicious Cold Brew is back.

Sleepy Owl is celebrating summer with Cold Brew on discount.

Use code SUMMERISBACK.

Hurry now: https://bit.ly/35XUycs

No, we haven’t pivoted into selling coffee from being a creative advertising agency in Ahmedabad or digital agency! But, we’re sure that the above text did remind you of having something familiar, either as a text message, email or a push notification on the phone. This is an example of a brand trying to lure back its existing customers to keep shopping with them regularly. This is the brand remarketing itself to stay relevant, maintain a loyal customer base and keep the sales going. The example here is of a prominent Indian coffee brand pitching one of its popular summer brews as soon as the weather started getting hotter.

BUT, WHAT IS REMARKETING?

Remarketing is a type of marketing activity that focuses on consumers who have previously shown interest in the brand. This interest could be in the form of a visit to the brand’s website, following it on social media, or clicking on any of their ads online.

The idea behind remarketing is to reach out to the most receptive audience, the one that already has an interest in the brand. Remarketing is basically rekindling such an audience’s interest and drawing them back. The chances of conversions are always higher when remarketing to this loyal audience.

REMARKETING VS RETARGETING

Remarketing is sometimes considered as retargeting. Yes, they do sound eerily similar, but there is a slight difference.

Retargeting is usually done to serve ads across various platforms, such as social media and Google Ad Network, to potential customers based on their past interaction on digital mediums with the brand.

Remarketing is reaching out to users and website visitors through messages and mails making a sales pitch, with the help of the contact information shared by them while subscribing or making a purchase earlier.

However, over the years, remarketing has become an umbrella term, of which retargeting is a part alongside the many other marketing activities which engage existing customers and previous website visitors.

SO…HOW DOES REMARKETING WORK?

Let us understand this using an example of a remarketing activity that Flora Fountain performed in its role as creative advertising agency in Ahmedabad for one of our ecommerce clients.

Sujith visited the www.falguni.shop ecommerce website of Falguni Gruh Udhyog, a famous farsan and snack store in Ahmedabad. He purchased some delicious Gujarati snacks and chose to get them delivered to his friend living in New Delhi. Now, for the purchase to be completed, Sujith had to create a profile on the website by providing his email ID and contact number. In the next step, he had to provide his friend’s information, like her name, address, email ID and contact number for the delivery to be done.

A week later, both of them receive an email that looked something like the one below:

While Sujith ignored the email, it piqued his friend’s interest and later that day, she ended up visiting the website and ordering the Theplas and some more Gujarati snacks.

Continue reading

Lift Up Your Brand Spirits with Humour

An entrepreneur, an advertiser and a comedian walk into a bar….

Yes, they made a knock off your pants funny campaign together, got featured on Social Samosa, generated a whole lot of ‘shares’ and ‘saves’ on Instagram and branded their message right into their TG’s minds!

You get the drift.

So why anad how are some of the best branding agencies in India and Ahmedabad, yours truly at Flora Fountain included, using humour to create memorability and differentiation for a brand? Read on to know it all…

WHY HUMOUR WORKS IN SELLING?

People love to laugh. It’s something that almost everyone has in common. That’s why using humor is a popular advertising technique. The key, of course, is doing something that a majority of people will find funny. Laughter is always good for people. It can reduce pain and stress as well as lower blood pressure. Getting people to laugh also makes them more inclined to think positively about a business and buy its products.

And guess everyone knows, that the best ice breaker in the world is jokes (after food of course). And some of the most commonly heard conversation starters are, “have you seen/heard that ad where…”. That’s how humour creates a recall for brands, making it stand out and get its message shared among more people.

POPULAR BRANDS THAT HAVE USED HUMOUR TO SPICE UP THEIR MARKETING GAME

Let’s take a look at how some of the brands became household names with their wit and humour in delivering the message and marketing their products.

OLD SPICE

The popular men’s deodorant and hygiene products brand is known to go meta with their campaigns, making fun of the whole idea of advertising in itself. It usually features a very well built, handsome man, doing something completely out of context in their commercials, like riding a horse on a beach while mouthing the catchphrase addressing women, “Ladies, your man can smell just like me”. Here, take a look at one of their television commercials that aired sometime back.

PRIME VIDEO

Amazon’s video streaming service Prime Video in India has decided go all out and tickle the funny bone to promote the movies and shows on their platform. One look at their India Instagram page and you’ll find out posts peppered with humorous memes and jokes all involving some scene or dialogue from one of the movies in their catalogue, and a pop culture reference. One of their longest running advertising and marketing gags is wishing its followers “Good Morning” through funny memes. Here check out a few:

A funny take on WFH scenes with Welcome

 

Using a popular scene and dialogue from ZNMD for morning wishes

NETFLIX

Everyone hates spoilers. And everyone hates that one Netflix subscriber in the group who watches every movie, every TV show right when they release and give out spoilers to everyone. Netflix gave out fake spoilers of its highly popular shows through huge outdoor billboards as a part of their smart and funny campaign asking people to stay at home during the pandemic, to stay safe from the coronavirus and spoilers.

Continue reading

Engage With Them! How Interactive Content Helps a Brand Grow Online

Pick 6 Horror Movies and We’ll Guess Your Biggest Fear with 98% Accuracy

Heels or Flats: How do you dress to impress on date night?

We all have come across such articles on the internet. And in most cases, have clicked on the link and answered all the questions, either out of curiosity or interest in the brand. This is interactive content at play, on web and social media.

WHAT IS INTERACTIVE CONTENT?

Any form of content that encourages the user or follower to not just passively consume content, but participate and interact with the brand, is called interactive content. It can include quizzes, surveys, polls, riddles and calculators added into articles, social media posts and stories.

It is an interesting and fun approach to connect and interact with the customer, pick her brain on what they think about the brand, its products and in some cases, even collect data from them for future marketing activities. And anything more than just reading text is always more engaging.

In order to provide the best social media marketing services in Ahmedabad, Flora Fountain has always believed that content must engage, educate and delight the brand’s user.

BUZZFEED – KILLING IT ON THE INTERNET WITH INTERACTION

Everyone knows BuzzFeed. While there might be different reasons why people like them, the one thing that makes them stand out in the market in terms of content, are their interactive posts, quizzes and surveys. According to BuzzFeed, 96% of users who start their sponsored quiz, complete it. That is a very high completion rate!

And the brand has been successful in generating engagement, user interaction and data collection because their content targets specific audiences, it is created to be mobile-friendly and incorporates a lot of visual elements.

It’s very simple, create content that makes storytelling a conversation, rather than one-way communication, where the consumer is only reading and gaining information but cannot interact back.

Like, this FRIENDS S1-based quiz that takes one on a nostalgic trip back to the teens. What’s fun is that they become addictive after a point.

BENEFITS OF INTERACTIVE CONTENT

Increases consumer engagement

When a brand creates any form of interactive content, it is seeking its users’ opinion about the topic. It shows that the brand truly values the consumer and they are open to accepting their users’ ideas, thoughts, and feedback.

And no, it’s not rocket science to create engaging content online. And one of the best examples of it is this great use of the Poll Stickers feature by youth fashion brand Forever21 about their footwear trends.

Continue reading

On And Off: Your Brand’s Guide to Creating an SEO Strategy

93% of all online experiences begin with a search engine like Google.

75% of users never go past the first page of search results.

Knowing such facts is one thing, but internalising them and then acting on them is what helps a brand really shine online.

SEO or search engine optimisation empowers brands to do that. The process of optimising a website to improve its visibility and rank in search engine results is known as SEO. It is a detailed plan which on execution helps a website improve its search engine ranking in order to capture more organic traffic. This plan is built on two different foundational pillars like on-page and off-page SEO. In order to fully optimise a brand’s SEO strategy, a thorough understanding of these two pillars become extremely important.

The difference between on-page and off-page is quite simple. On-page as the name suggests are all the activities done ‘on the pages of your website’. Whereas off-page means all the activities done ‘beyond the pages of your website.’ Of course it’s more than just these two lines.

Read on as Flora Fountain, a top SEO company in Ahmedabad, India, is here to help you get a better understanding of all that SEO jazz.

Let’s jump in!

ON-PAGE SEO

The process of optimising individual web pages in order to rank higher and garner more relevant organic traffic in search engines such as Google and Yahoo is known as On-page SEO. It entails optimising both the content and HTML source code of a page. From creating content with keywords, optimising title tags, meta tags, and internally linking relevant pages as per the URL structure, everything that takes place on the website falls under on-page SEO.

CONTENT AND KEYWORDS

You might already know all about content and keywords, but a refresher never hurts!

Content is indeed the king QUEEN! Most brands, despite knowing this, fail to optimise content. SEO includes looking for the keywords that your audience is using to search for information on the internet, and then creating, optimising, and regularly publishing website content around these keywords. Content also includes the kind of images you put out on your website. So you need to optimise them as well. Make sure that they are not larger than they need to be and are in the right format (JPG and PNG).

The experienced SEO team at Flora Fountain, the best digital marketing company in Ahmedabad, India, also understands how to optimise existing content, in order for a brand to increase its organic traffic.

TITLE TAG AND META DESCRIPTION

The main heading or the title of the web page is a title tag. And the short description that appears under it is a meta description. Title tag comes up on the search engine results page (SERP) and is a very important factor for the success of on-page SEO. And because Google search engine usually picks up only about 65 letters or characters from the title tag, a brand needs to choose every word, even letter, very wisely! Meta tags on the other hand describe the content on that page but, more importantly, it’s written to help your web page stand out in the list of SERP results. Keep the meta description under 155 characters to ensure your entire description is shown in search results.

Continue reading

How We Created a Mobile-First Responsive Website for an Ahmedabad School

Located in one of Ahmedabad’s fastest developing areas, Shivashish World School (SWS) is a premier co-educational school which started back in the year 1994. A charitable trust started the school with Gujarati medium but with time the school got its CBSE affiliation and introduced English medium. In the year 2021, they went through a major expansion and re-branding exercise, which included a completely new building, identity design and re-doing their digital presence across website and social media.

The school wanted a total revamp of their design and branding, so one of Ahmedabad’s best digital marketing agencies came up with a best in class website to help them achieve a complete image makeover.

THE CLIENT’S PROBLEM

Incepted more than 28 years ago, SWS has been imparting high-quality education from kindergarten right to high school. In 2021, they set up a new world class building for their CBSE board, but realized that in the post-pandemic era, most parents were going to discover them online first. Unfortunately, their existing website did not match the scale and aesthetic of the new building. The website was also being used for two different brands, the Gujarat Board school, called Shivashish School, and the CBSE school, called SWS, creating confusion for the user.

Moreover, the old website had been designed primarily for the desktop, with its mobile version created almost as an after-thought. However, a quick look at their analytics showed that up to 90% of their unique users accessed the website through mobile devices. All of whom were being served a sub-par experience.

The school also realized that most of the things that made them unique, such as their pedagogy, amenities and most of all its teaching staff had to be showcased better!

The history of the school as presented in old website

SOLUTION PRESENTED BY FLORA FOUNTAIN

Neomorphism in the footer of the new SWS website

Since most parents were accessing the website from a cell phone, we decided to create a mobile-first website, a first for any school in Ahmedabad, that was dynamic and sleek. Modern design concepts like glassmorphism, neumorphism, micro animations, extensive use of swipe, and an almost app-like UI were identified to create a modern website matching the new identity of the school. In order to accomplish this, we decided to design and develop a completely new mobile-first website, which was a first for any school in Ahmedabad.

PHASE 1: ANALYSIS

According to research, 61% of mobile users are more likely to contact a local business if they have a mobile-friendly site. That means, more than half of the target audience, parents, would look for schools in their locality on their phones. So on the basis of the research conducted on their website usage and research on the new mobile web technologies, we listed some points to work on.

1) There was a lot of information available for parents, students, and teachers. So the information architecture of the old website needed to be fleshed out better for users to easily navigate through the website.

Continue reading

Brands, It’s Time to Enter the METAVERSE. Here’s how!

Imagine a world, where a large number of people hang out together, online. Wait, don’t imagine. It’s already a reality now. Various online gaming platforms have evolved from simple tasks and challenges to a complete universe in itself. (Grand Theft Auto, we’re looking at you!)

At a time when companies like Microsoft are announcing that their number of subscribers are going over 10 million, it is quite visible that the pandemic has dashed any hope of weaning children (and adults!) from the online world.

That is the power of the metaverse.

META-WHAT?

Imagine yourself walking into a showroom with a friend and going through different products while customizing them according to your choice. Two clicks and you are out of the showroom. As soon as you take your hands off the mouse and your eyes off the screen, you are at your place sitting in your room.

THIS IS METAVERSE

A parallel virtual world that combines multiple technologies like augmented and virtual reality, videos, and 3D avatars. It creates a space where people can shop and trade but also work, travel, socialize, and interact with one another. All of this on the internet, just like they do in real life.

For a term coined three decades ago by Neal Stephenson in his sci-fi novel, Snow Crash, ‘metaverse’ sure took a long time to become a part of the mainstream discourse. Though the actualization of the metaverse can still take a few years, the aspects of it can already be seen in online game universes, like Fortnite, Roblox, Animal Crossing, and Minecraft. These video games provide the closest metaverse experience because players don’t just play games anymore, they also use it for other activities in “cyberspace”.

Brands like Nike have entered the metaverse by creating a virtual world, Nikeland on video game platform Roblox Corp, effectively becoming the first big brand that created a digital space for players to customize their avatars with special Nike products. And like Nike, other big-names are also trying their best to engage young customers while being averse to traditional advertising tactics.

Flora Fountain, one of the best logo design companies & leading branding agency in Ahmedabad is here to share some key takeaways for brands that are still mulling over why and how to navigate through this new frontier.

HOW CAN BRANDS MAP INTO THE METAVERSE?

BRAND PLACEMENT IN GAMING PLATFORMS

87% of Generation Z, 83% of millennials, and 79% of Generation X spend their time on video games on smartphones, gaming consoles. They meet their friends, select avatars and play in that elaborate digital world of games like Roblox, Minecraft and Fortnite. There is no doubt that these habits of a customer base will have a significant impact on brands. Brand placement in games can help the brands reach a very very captive audience.

Continue reading