Why Use Storytelling in Web Designing!

We connect with others through stories. Interesting tales and anecdotes help us remember and recall information and add meaning to life. Stories engage, educate and delight us, teach us something new and convince us to get involved in the story itself or chart one of our own.

Stories can be a powerful tool to get our message across to people. And as one of the best web designing companies in India, we incorporate the idea of using words, pictures and sounds to tell a story through websites. As the ecommerce website design and development company of choice for many national and global brands, here’s how we build compelling websites that narrate a captivating tale of their business.

TAKE THEM THROUGH A JOURNEY

The narration starts right from the home page. The moment a visitor lands at the home page, they should be introduced to the concept, the reason why they are here and what is in store for them as they scroll through.

Clothing and lifestyle brands Ray Ethnic and Nicobar do it very well with their visual-heavy ecommerce website design and development, which are an interplay of scenes which generate curiosity among the visitors and interactive buttons that take them to another page displaying their products.

INTRODUCE THE PROTAGONIST

In Bollywood movies, most whistles and claps are heard in the panoramic shot of the ‘hero’ of the story walking in. Similarly, once the storytelling has already gripped the visitor, introduce the protagonist here on the website. The protagonist here is the products, services and solutions on offer.

Tell the visitor the “why” about the hero of the story here. Just like how Rage Coffee talks about their coffee as the protagonist on the website through this module. Use facts and figures to drive home the point.

TELL ME WHY… YOU ARE AWESOME!

Our inner Backstreet Boys aside, once the protagonist of the story has been introduced, now it’s time to tell everyone why the hero is awesome. Even better, get other humans to do it. This is where the customer testimonials can be brought into picture. There are interesting ways to showcase the testimonials module on the website, but we decided to play it a little different on our website.

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The Importance of SMART Goals for Your Website’s Success

Planning to have a website for your business or redesigning your current site? Make sure you set S.M.A.R.T. goals for the website to be a success and give an additional boost to your business. A HubSpot research shows that 72% of business websites fail when they are made without a clear business objective for it.

Failing to plan, is planning for failure. Now, if you’re wondering what exactly are S.M.A.R.T. goals for a website, the marketing brains from Flora Fountain, the leading website design and development company in Ahmedabad have summed it up for you to make your lives a bit easier.

S.M.A.R.T. stands for setting Specific, Measurable, Attainable, Relevant and Timely goals for anything you work on. And this applies even when you’re getting your website designed and developed by the best web design company in Ahmedabad or anywhere in the world.

So, what should your S.M.A.R.T. Goals for website success look like?

WHAT DO YOU WANT TO ACHIEVE? (BEING SPECIFIC)

Set a quantifiable business goal for your website and make sure it has some value attached to it. For instance, it could be increasing the number of leads for your business by 20%, or improving the sales conversion rate by 15%, etc.

HOW DO YOU MEASURE THIS GROWTH? (MAKE IT MEASURABLE)

Create concrete criteria and methods for tracking progress toward each goal. Tracking qualified leads through CRM, tracking conversion rates through Google Analytics, and surveying customers before and after the website redesign, these are some of the activities you must do regularly.

HOW DO YOU SET REALISTICALLY ACHIEVE THEM (MAKING IT ATTAINABLE)

Compare your goals to your current numbers and determine whether they are realistically achievable. Plan on how you intend to achieve these objectives. It could be by engaging the target audience through more effective calls-to-action, driving traffic to the website through paid advertising and SEO services, providing more value through higher-quality product photos, videos, or website UX improvements to increase customer satisfaction.

ARE THEY MATCHING THE NEEDS OF YOUR BUSINESS? (MAKING IT RELEVANT)

Ask yourself why this goal is important for your company and how it will help you achieve your mission while meeting the needs of your stakeholders. It could be something like generating 20% more leads than last year in order to increase gross income, or increasing sales through the website in order to achieve your goal of increasing revenue by 10%, etc.

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Kamaii Ki Kahani – Marketing a Home-Cooked Food Ordering & Delivery App

Flora Fountain is not new to marketing and promoting food brands digitally. Some of our highly successful campaigns as a social media marketing company in Ahmedabad, India have been for prominent restaurant chains, cafes and hotels.

But, Kamaii is different. It was not just another food ordering and delivery app. It is a novel idea, which has come to fruition thanks to the efforts and intentions of the client and their team of home chefs, to make food accessible to the multitudes left wanting post-pandemic. However, when Flora Fountain was on-boarded as one of the best digital marketing companies in Ahmedabad, the audience was yet to see and experience the concept.

Here’s how we made it happen: Kamaii ki Kahaani.

ABOUT KAMAII – THE CLIENT

Kamaii is the brainchild of Darshan and Stuti Jani, first-generation entrepreneurs and venture capitalist couple, who wanted to bring together the talented home chefs of Ahmedabad and the food-loving Amdavadis who crave and need a delicious home-cooked meal, but somehow do not have access it.

This mobile platform allows home chefs to create a profile and put up theri homemade meals and snacks. Customers looking to enjoy homemade food for lunch, dinner or snacks, can then place their orders on the app.

Once the order is received, the Kamaii home chefs, known as Kamaii Food Partners, start preparing the food from scratch using fresh ingredients. As soon as the order is ready, a Kamaii Rider Partner picks up the order from the Kamaii Food Partner’s home and delivers it to the doorstep of customers.

The variety of food options on the app include Gujarati meals, Punjabi thalis, Rajasthani cuisine, freshly baked goodies, popular local snacks & even desserts.

This app is available for both Android and iOS users and can be downloaded from the Google Play Store and App Store.

OBJECTIVES OF THE BRAND

A lot of homes lost their source of earning post-pandemic. One of the main objectives of the brand Kamaii is to provide a platform for home chefs to use their cooking skills and to earn extra income or “Kamaii” for their family. The other fallout of the pandemic was that a lot of people, such as students, senior citizens and even office and factory-workers were left without access to a fresh, home-cooked meal, which is a basic necessity. Through Kamaii, the brand also tries to solve this problem of accessibility to healthy and fresh home cooked meals..

According to the client, Kamaii brings people together for the joy of enjoying fresh homemade meals that are prepared with passion!

CHALLENGES WITH THE BRAND/OBSERVATIONS BY FLORA FOUNTAIN

Brand name connect. The end-user had to understand the idea behind the name itself. Kamaii, in Hindi and Gujarati, means ‘Earning’. While the app is actually a food ordering app. So, we had to decipher and break down the connection for the user.

Brand name searchability. There was an additional ‘i’ at the end of the name, which was something not many knew about, and made it difficult for people to find it on the various app stores.

Inconsistency in brand messaging. Every platform had a different description for the app and the brand. This could be misleading for potential customers, partners and clients.

Communicating to different audiences. Kamaii had two audiences it needed to target. One needed to target home chefs so they could be made aware of the platform, its earning potential and on-boarded, second was the end-user who had to be made aware about the app usage, download and USPs such fresh made-to-order home-cooked food. There is also a third smaller TG and app connecting delivery partners. The messaging to each of these groups was being done the same way, without speaking to any of them.

Strong brand voice/identity missing. Because of the undefined target audience, improper language use and inconsistency in messaging, the brand lacked a uniform and distinctive voice. Right from the messaging on social media to the app bios and descriptions on multiple platforms, to the videos uploaded on YouTube.

Digital Branding Solutions provided by Flora Fountain as the best social media marketing company in Ahmedabad, India

• Brand Positioning
  We redefined the way the brand is being positioned in the market. Since people were confused by the unique name and the similarity in the services offered to that of other food delivery apps, we focused instead on the human touch, clearly demarcating the mission, vision and services of the brand across various digital platforms.
  
  
• Social Media Marketing
  Social media was one of the first places where we swung into action, which gave the brand a fresh look and feel through upgraded and consistent designs and simple but well-written content.
  We reintroduced the brand, showcasing the people behind Kamaii, the home chefs, and the various Indian homemade delicacies they prepare every day and even for special occasions.
  
  
  
  One of the more popular campaigns we ran recently was the De Thaali campaign, centered around one of their most ordered products on the app, the lunch thaali, by running a quirky yet relatable series of posts around it, highlighting the low price point, the various types of thaali and the various offering available in a thaali.
  
  
• Content clean up, improvement and creation
  One of the most important parts of this exercise was the clean-up and improvement of the content put out for the brand, across platforms. Right from the bio on Instagram, to the messaging that goes out on the app through notifications, we rewrote and restructured the entire brand communication strategy for Kamaii.
  
  The reason was simple, our research revealed that people who use the app aren’t looking to read lengthy prose, they simply want information about the product, and easy to understand messaging.

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Tap Into Your Loyal Customer Base & Boost Sales with Remarketing In Digital Marketing

The smooth & delicious Cold Brew is back.

Sleepy Owl is celebrating summer with Cold Brew on discount.

Use code SUMMERISBACK.

Hurry now: https://bit.ly/35XUycs

No, we haven’t pivoted into selling coffee from being a creative advertising agency in Ahmedabad or digital agency! But, we’re sure that the above text did remind you of having something familiar, either as a text message, email or a push notification on the phone. This is an example of a brand trying to lure back its existing customers to keep shopping with them regularly. This is the brand remarketing itself to stay relevant, maintain a loyal customer base and keep the sales going. The example here is of a prominent Indian coffee brand pitching one of its popular summer brews as soon as the weather started getting hotter.

BUT, WHAT IS REMARKETING?

Remarketing is a type of marketing activity that focuses on consumers who have previously shown interest in the brand. This interest could be in the form of a visit to the brand’s website, following it on social media, or clicking on any of their ads online.

The idea behind remarketing is to reach out to the most receptive audience, the one that already has an interest in the brand. Remarketing is basically rekindling such an audience’s interest and drawing them back. The chances of conversions are always higher when remarketing to this loyal audience.

REMARKETING VS RETARGETING

Remarketing is sometimes considered as retargeting. Yes, they do sound eerily similar, but there is a slight difference.

Retargeting is usually done to serve ads across various platforms, such as social media and Google Ad Network, to potential customers based on their past interaction on digital mediums with the brand.

Remarketing is reaching out to users and website visitors through messages and mails making a sales pitch, with the help of the contact information shared by them while subscribing or making a purchase earlier.

However, over the years, remarketing has become an umbrella term, of which retargeting is a part alongside the many other marketing activities which engage existing customers and previous website visitors.

SO…HOW DOES REMARKETING WORK?

Let us understand this using an example of a remarketing activity that Flora Fountain performed in its role as creative advertising agency in Ahmedabad for one of our ecommerce clients.

Sujith visited the www.falguni.shop ecommerce website of Falguni Gruh Udhyog, a famous farsan and snack store in Ahmedabad. He purchased some delicious Gujarati snacks and chose to get them delivered to his friend living in New Delhi. Now, for the purchase to be completed, Sujith had to create a profile on the website by providing his email ID and contact number. In the next step, he had to provide his friend’s information, like her name, address, email ID and contact number for the delivery to be done.

A week later, both of them receive an email that looked something like the one below:

While Sujith ignored the email, it piqued his friend’s interest and later that day, she ended up visiting the website and ordering the Theplas and some more Gujarati snacks.

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Lift Up Your Brand Spirits with Humour

An entrepreneur, an advertiser and a comedian walk into a bar….

Yes, they made a knock off your pants funny campaign together, got featured on Social Samosa, generated a whole lot of ‘shares’ and ‘saves’ on Instagram and branded their message right into their TG’s minds!

You get the drift.

So why anad how are some of the best branding agencies in India and Ahmedabad, yours truly at Flora Fountain included, using humour to create memorability and differentiation for a brand? Read on to know it all…

WHY HUMOUR WORKS IN SELLING?

People love to laugh. It’s something that almost everyone has in common. That’s why using humor is a popular advertising technique. The key, of course, is doing something that a majority of people will find funny. Laughter is always good for people. It can reduce pain and stress as well as lower blood pressure. Getting people to laugh also makes them more inclined to think positively about a business and buy its products.

And guess everyone knows, that the best ice breaker in the world is jokes (after food of course). And some of the most commonly heard conversation starters are, “have you seen/heard that ad where…”. That’s how humour creates a recall for brands, making it stand out and get its message shared among more people.

POPULAR BRANDS THAT HAVE USED HUMOUR TO SPICE UP THEIR MARKETING GAME

Let’s take a look at how some of the brands became household names with their wit and humour in delivering the message and marketing their products.

OLD SPICE

The popular men’s deodorant and hygiene products brand is known to go meta with their campaigns, making fun of the whole idea of advertising in itself. It usually features a very well built, handsome man, doing something completely out of context in their commercials, like riding a horse on a beach while mouthing the catchphrase addressing women, “Ladies, your man can smell just like me”. Here, take a look at one of their television commercials that aired sometime back.

PRIME VIDEO

Amazon’s video streaming service Prime Video in India has decided go all out and tickle the funny bone to promote the movies and shows on their platform. One look at their India Instagram page and you’ll find out posts peppered with humorous memes and jokes all involving some scene or dialogue from one of the movies in their catalogue, and a pop culture reference. One of their longest running advertising and marketing gags is wishing its followers “Good Morning” through funny memes. Here check out a few:

A funny take on WFH scenes with Welcome

 

Using a popular scene and dialogue from ZNMD for morning wishes

NETFLIX

Everyone hates spoilers. And everyone hates that one Netflix subscriber in the group who watches every movie, every TV show right when they release and give out spoilers to everyone. Netflix gave out fake spoilers of its highly popular shows through huge outdoor billboards as a part of their smart and funny campaign asking people to stay at home during the pandemic, to stay safe from the coronavirus and spoilers.

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Engage With Them! How Interactive Content Helps a Brand Grow Online

Pick 6 Horror Movies and We’ll Guess Your Biggest Fear with 98% Accuracy

Heels or Flats: How do you dress to impress on date night?

We all have come across such articles on the internet. And in most cases, have clicked on the link and answered all the questions, either out of curiosity or interest in the brand. This is interactive content at play, on web and social media.

WHAT IS INTERACTIVE CONTENT?

Any form of content that encourages the user or follower to not just passively consume content, but participate and interact with the brand, is called interactive content. It can include quizzes, surveys, polls, riddles and calculators added into articles, social media posts and stories.

It is an interesting and fun approach to connect and interact with the customer, pick her brain on what they think about the brand, its products and in some cases, even collect data from them for future marketing activities. And anything more than just reading text is always more engaging.

In order to provide the best social media marketing services in Ahmedabad, Flora Fountain has always believed that content must engage, educate and delight the brand’s user.

BUZZFEED – KILLING IT ON THE INTERNET WITH INTERACTION

Everyone knows BuzzFeed. While there might be different reasons why people like them, the one thing that makes them stand out in the market in terms of content, are their interactive posts, quizzes and surveys. According to BuzzFeed, 96% of users who start their sponsored quiz, complete it. That is a very high completion rate!

And the brand has been successful in generating engagement, user interaction and data collection because their content targets specific audiences, it is created to be mobile-friendly and incorporates a lot of visual elements.

It’s very simple, create content that makes storytelling a conversation, rather than one-way communication, where the consumer is only reading and gaining information but cannot interact back.

Like, this FRIENDS S1-based quiz that takes one on a nostalgic trip back to the teens. What’s fun is that they become addictive after a point.

BENEFITS OF INTERACTIVE CONTENT

Increases consumer engagement

When a brand creates any form of interactive content, it is seeking its users’ opinion about the topic. It shows that the brand truly values the consumer and they are open to accepting their users’ ideas, thoughts, and feedback.

And no, it’s not rocket science to create engaging content online. And one of the best examples of it is this great use of the Poll Stickers feature by youth fashion brand Forever21 about their footwear trends.

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On And Off: Your Brand’s Guide to Creating an SEO Strategy

93% of all online experiences begin with a search engine like Google.

75% of users never go past the first page of search results.

Knowing such facts is one thing, but internalising them and then acting on them is what helps a brand really shine online.

SEO or search engine optimisation empowers brands to do that. The process of optimising a website to improve its visibility and rank in search engine results is known as SEO. It is a detailed plan which on execution helps a website improve its search engine ranking in order to capture more organic traffic. This plan is built on two different foundational pillars like on-page and off-page SEO. In order to fully optimise a brand’s SEO strategy, a thorough understanding of these two pillars become extremely important.

The difference between on-page and off-page is quite simple. On-page as the name suggests are all the activities done ‘on the pages of your website’. Whereas off-page means all the activities done ‘beyond the pages of your website.’ Of course it’s more than just these two lines.

Read on as Flora Fountain, a top SEO company in Ahmedabad, India, is here to help you get a better understanding of all that SEO jazz.

Let’s jump in!

ON-PAGE SEO

The process of optimising individual web pages in order to rank higher and garner more relevant organic traffic in search engines such as Google and Yahoo is known as On-page SEO. It entails optimising both the content and HTML source code of a page. From creating content with keywords, optimising title tags, meta tags, and internally linking relevant pages as per the URL structure, everything that takes place on the website falls under on-page SEO.

CONTENT AND KEYWORDS

You might already know all about content and keywords, but a refresher never hurts!

Content is indeed the king QUEEN! Most brands, despite knowing this, fail to optimise content. SEO includes looking for the keywords that your audience is using to search for information on the internet, and then creating, optimising, and regularly publishing website content around these keywords. Content also includes the kind of images you put out on your website. So you need to optimise them as well. Make sure that they are not larger than they need to be and are in the right format (JPG and PNG).

The experienced SEO team at Flora Fountain, the best digital marketing company in Ahmedabad, India, also understands how to optimise existing content, in order for a brand to increase its organic traffic.

TITLE TAG AND META DESCRIPTION

The main heading or the title of the web page is a title tag. And the short description that appears under it is a meta description. Title tag comes up on the search engine results page (SERP) and is a very important factor for the success of on-page SEO. And because Google search engine usually picks up only about 65 letters or characters from the title tag, a brand needs to choose every word, even letter, very wisely! Meta tags on the other hand describe the content on that page but, more importantly, it’s written to help your web page stand out in the list of SERP results. Keep the meta description under 155 characters to ensure your entire description is shown in search results.

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Brands, It’s Time to Enter the METAVERSE. Here’s how!

Imagine a world, where a large number of people hang out together, online. Wait, don’t imagine. It’s already a reality now. Various online gaming platforms have evolved from simple tasks and challenges to a complete universe in itself. (Grand Theft Auto, we’re looking at you!)

At a time when companies like Microsoft are announcing that their number of subscribers are going over 10 million, it is quite visible that the pandemic has dashed any hope of weaning children (and adults!) from the online world.

That is the power of the metaverse.

META-WHAT?

Imagine yourself walking into a showroom with a friend and going through different products while customizing them according to your choice. Two clicks and you are out of the showroom. As soon as you take your hands off the mouse and your eyes off the screen, you are at your place sitting in your room.

THIS IS METAVERSE

A parallel virtual world that combines multiple technologies like augmented and virtual reality, videos, and 3D avatars. It creates a space where people can shop and trade but also work, travel, socialize, and interact with one another. All of this on the internet, just like they do in real life.

For a term coined three decades ago by Neal Stephenson in his sci-fi novel, Snow Crash, ‘metaverse’ sure took a long time to become a part of the mainstream discourse. Though the actualization of the metaverse can still take a few years, the aspects of it can already be seen in online game universes, like Fortnite, Roblox, Animal Crossing, and Minecraft. These video games provide the closest metaverse experience because players don’t just play games anymore, they also use it for other activities in “cyberspace”.

Brands like Nike have entered the metaverse by creating a virtual world, Nikeland on video game platform Roblox Corp, effectively becoming the first big brand that created a digital space for players to customize their avatars with special Nike products. And like Nike, other big-names are also trying their best to engage young customers while being averse to traditional advertising tactics.

Flora Fountain, one of the best logo design companies & leading branding agency in Ahmedabad is here to share some key takeaways for brands that are still mulling over why and how to navigate through this new frontier.

HOW CAN BRANDS MAP INTO THE METAVERSE?

BRAND PLACEMENT IN GAMING PLATFORMS

87% of Generation Z, 83% of millennials, and 79% of Generation X spend their time on video games on smartphones, gaming consoles. They meet their friends, select avatars and play in that elaborate digital world of games like Roblox, Minecraft and Fortnite. There is no doubt that these habits of a customer base will have a significant impact on brands. Brand placement in games can help the brands reach a very very captive audience.

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Social Listening: Why You Must Know What Customers Are Saying Online

3.6 billion in 2020 to 4.55 billion people in 2021!

No, that’s not the increase in population but the increase recorded in social media users.

4.55 billion people, or about 57.6% of the global population, today use social media.

This ginormous population is constantly interacting online, collectively creating (and bringing down) trends, fashion, memes and also brands! Whether they are B2B, B2C, B2B2C, every brand today needs to know what people are talking about them and their competitors online. They also need to know where to find these users who are talking about them, and which users to pay more attention to.

How? Through social listening.

Let one of the best digital marketing companies in India, Flora Fountain help you hit a gold mine for customer service and product development through social listening.

SOCIAL LISTENING

Social Listening is a strategy used by brands to monitor and track all the public conversations taking place on any social media platforms related to their brand or product. These conversations or mentions are analyzed for insights to evaluate customers’ feedback.

In simpler words, it helps a brand understand why, where, and how online conversations are happening, and what people think of the brand.

WHY DO BRANDS NEED IT?

Social listening can help brands understand and thrive in a dynamic industry that morphs faster than a Power Ranger.

A. BRANDS CAN LEARN ABOUT THEIR AUDIENCE & CREATE BETTER CONTENT

If a brand actively practices social listening, it can learn a lot about what its customers desire. The strategy helps the brand discover where their audience is most active and which social networks they predominantly use. Also, brands can understand what their audience wants, where their interests lie, and questions they have, based on certain topics and keywords. Knowing where your company falls behind and knowing where you exceed customer expectations will allow you to perfect the areas you’re already succeeding in and build a plan around the areas that are in need of improvement.

B. BRANDS CAN BUILD BETTER SOCIAL MEDIA MARKETING CAMPAIGNS

Once brands learn the various important aspects about their audiences, this information can help build a better digital marketing campaign. Because the best digital marketing companies will always make campaigns focusing on topics that are relevant to the target audience, so they sit up and pay attention.

Social listening helps a brand uncover such relevant topics by analysing all the social conversations based upon such keywords.

C. BRANDS CAN GET A BETTER UNDERSTANDING OF THEIR COMPETITION

Social listening also enables a brand to get a better understanding of how audiences feel about their competitors and the industry in general. This data gives an insight into where the brand fits in the market. It might also reveal competition, direct or indirect, that the brand didn’t even know existed.

D. BRANDS CAN FIND RELEVANT SOCIAL INFLUENCERS

Finding the right influencer for a brand is not a piece of cake. But social listening helps brand identify people with a strong following on social media and other online platforms, that match their target audience. Because when the right people talk about the brand to the right audience, chances of higher sales and customer retention increases.

BUT HOW DOES ONE PRACTICE “SOCIAL LISTENING”?

Users are unafraid of sharing their opinions online. So, in order to keep up with them, a brand must listen to them. This can be done by either hiring a team or a social media agency to keep a tab on trends, or by using a specialised software or online platforms that offer social listening tools, that give businesses access to more detailed forms of information.

1) START WITH A ‘GOAL’ & KNOW WHOM TO LISTEN TO

What is it that the brand wants to achieve with promotional activities on social media? Higher sales? Explore new audiences? Improve customer retention or form a new channel of sales/revenue? Once this is clear, it becomes the GOAL of the brand.

Next, the brand must figure out where should they put their ear on. In simpler terms, a brand should know which platforms they need to pay attention to. Facebook, Instagram, Pinterest, Google searches, LinkedIn, etc.

Thirdly, how to identify these conversations. Through direct mentions of the brand, social media handles, and/or product names, hashtags, campaign names and relevant keywords, names of important people in the company, topics related to the brand. And all these points to study the competitors as well.

A great example of it is the following post, where Starbucks was not tagged with its official twitter handle, yet the brand was able to identify it online thanks social listening and respond to it, thus improving their customer engagement.

2) EMPATHIZE WITH THE AUDIENCE & RESPOND FAST

The audience needs to feel that they are being heard.

And in order to do that, the brand needs to engage a little more with its audience. Be it negative or positive, the brand needs to empathize with the audience.

If a brand gets positive feedback, then it needs to figure out what the audience loved about it and build marketing campaigns on that basis. And if the brand gets negative feedback, it needs to know the pain point of the audience in order to solve it.

3) CHOOSE THE RIGHT LISTENING TOOLS!

As kids, everyone is taught how active listening is important, but when it comes to brands, they haven’t always had the right tools to do so at a large scale. But now, there are many that can help brands in collecting and analyzing data in an easier way. Here are some that work across major social media networks:

Sprout Social:

This tool provides brands with in-depth analytics and insights for organised social listening. One of its features shows the hashtags and topics that are trending across the mentions of the brand and replies on behalf of the connected brand. The name of the people and brands that most frequently talk about and get mentioned with a particular brand surfaces on the tool.

Hootsuite:

Brands can use this tool to monitor conversations, keywords, mentions, along with hashtags and respond to them. The tool helps a brand to analyse many real-time conversations taking place on digital platforms.

HubSpot:

Brands can monitor social interactions and connect with the right people. It allows a brand to link data from social media with contacts in their database in order to create custom keyword monitoring, email alerts, mention notifications, etc.

Other than these, there are tools like Lately, Brand24, Brandwatch, Buffer, TweetDeck, Mention, which come with comprehensive features to help brands collect brand mentions across major social media networks.

As one of the top full-service digital agencies, Flora Fountain provides digital marketing services in Ahmedabad, India and across the world. Drop us a message to plan some insightful social listening strategies for your brand.

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5 Simple Hacks to Wiggle Your Way Out Of a Creative Block

There’s a cup of coffee on a table, it seems to have gone cold ages ago. While the room is dimly lit, the bright light from the laptop screen breaks the monotony of the room. And right there, in front of that screen, on a chair is a person sitting and staring blankly at the empty document file open on the screen, wondering where to start.

Every creative person has come across scenarios where he or she feels saturated when it comes to fresh ideas. They’re unable to find the motivation to look at things differently or take inspiration from what’s going around them and create something unique and valuable.

This invisible barrier is called a Mental Block. No, it’s not a disorder to be diagnosed or medically treated. It happens to the best of us. But it could be overcome. How? Let the writer of this piece, from the best creative agency in Ahmedabad, tell you. Yes, we’re speaking from experience.

REMEMBER WHY YOU STARTED IN THE FIRST PLACE

That feeling of not being creative enough has prevented many artists, creators and writers from taking that plunge, of exploring that little idea, that thought nugget, which could be developed into a work of art. This is self-doubt at play.

Despite having numerous awards, recognitions, degrees and all that jazz, when self-doubt creeps in, it makes a person feel unqualified to do even the simplest tasks of the job. It affects his/her productivity and further stems the creative growth trajectory.

It could originate from that one rejection of an idea, a blunder or an error that may have been minor, but it makes one feel embarrassed and guilty. But, but… There’s a way out.

Sometimes, taking a walk back in the memory lane can rejig and remind us of the core idea behind everything we do. Why did you become a writer? What made you decide that you wanted to be a designer? What inspired you to take up teaching, accounting, athletics or whatever discipline you are into?

Being reminded of the original goals infuses fresh energy and a serotonin boost, to get up and pull up those sleeves to get started, take that first step.

OVERCOME THOSE EMOTIONAL ROADBLOCKS

It’s not always the professional challenges that stops someone from expressing their thoughts and ideas freely. Sometimes, certain incidents or situations on a personal front could be creating an emotional roadblock to the flow of creativity.

Having worked and interacted with many creative minds and being one of the best advertising agencies in Ahmedabad, we have come across scenarios where writers aren’t able to express themselves in their usual selves, the designers seem to get their senses wrong one that one particular day. It is only upon talking to them, we realised that one had a tiff with their wife in the morning, someone else found out about some disorder or disease they have, another person got scolded by their parents for something.

Yes, these incidents and scenarios affect a person emotionally and mentally. It can block out everything else around them and make them keep thinking about this one thing all the time. While there is no practical way out, given everyone has varying emotional bandwidth. Taking a break, to grieve, to procrastinate; or talking to a confidante about it, helps one feel better, lighter and safer. And that way, you’re able to find room to think about things other than this.

BE MORE FLEXIBLE

While working on a project, sometimes you might feel like there is only one way to solve it. On your way to find that ‘right’ answer you fail to see any other options or alternatives. You start resisting considering those options without properly evaluating those alternatives.

Remember, flexibility comes hand in hand with creativity. So instead of trying to find the right answer, give yourself an assignment and spend enough time to fairly judge all other options. Take a break from being unique in every creative, and do a repetitive task in which you know you are good.

Just let your mind wander!

STOP OVERTHINKING

When your inner critic is hyperactive and finds fault in every idea you have. You eventually stop yourself from trying any of your ideas. This means, your brain gets in the way of your creativity, and you’re overthinking everything. Making too many assumptions is restricting in discovering new innovative options or approaches to a problem or a specific situation. Be quick to discard any assumptions that are not based on solid facts or there isn’t sufficient proof to back these assumptions up.

To get out of overthinking, the first thing you have to do is get out of your head! Clear your mind by going out for a walk in the park, or by watching your favourite movie, or reading a book.

DON’T RUN AWAY FROM RISKS, TACKLE THEM

Yes, we know it sounds a bit tough given the pickle you’re already in, but trust us, this is the best way out. Everyone fears making mistakes, failing at something and facing its consequences. But then that limits the scope of where your creativity takes you and how your intellect evolves.

Sidestepping a challenging scenario means you are undermining your capabilities. Instead, test them. It’s never a life and death situation (unless you’re held captive for ransom). If you’re able to overcome the challenge, you will revel in its success. And if you struggle in doing so, you will learn many lessons for the future.

Because it was this fear of facing those struggles that were blocking your mind from taking that plunge.

ALWAYS REMEMBER, these creative blocks are just a part of the creative process and of agency life. We hope these simple but mindful hacks from Flora Fountain, one of the best advertising agencies & creative agencies in Ahmedabad, come to rescue the next you run into a wall we call the creative block. And if that doesn’t work, just give us a call 🙂

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Brand Voice: The What, Why & How It Matters

Imagine entering a family event and meeting your reticent uncle who doesn’t talk much until you ask or tell him something. But then you meet his enthusiastic world-traveller son, and you both just can’t stop talking and exchanging notes on shared interests established during the conversation! Now think about it, do you give the same attention to both of them? Are you equally engaged talking to both of them? The answer, of course, is no. Just like your uncle and cousin have different personalities and voices, on which your level of engagement with them differs, just like that, brands too can have different voices based on their personalities.

But the million-dollar question, does your brand need a voice? And is it ready to have one? But what even is a brand voice?

Read on to find out answers to these and many more questions from the best known branding and digital marketing company in Ahmedabad.

WHAT IS A BRAND VOICE?

Every brand has a defining persona that leaves a lasting impression on the audience it interacts with and the customers it serves. This happens through the various ways it communicates with them, through advertisements, social media posts, branding activities, promotions, etc. The language it uses, their flow of words, the personality it imbibes on, is what comes together to form a brand voice that makes people remember the brand and talk about it to others, hence ‘spreading the word’ about it.

HOW IT MATTERS…

A brand’s distinctive voice makes it consistent, memorable and recognisable. A brand increases the awareness of its product, services, ideology, mission and vision through its voice. With the digital landscape now massively crowded, it seems like a competition of who is the loudest. But when a brand maintains its consistency in voice through its words, graphics, pictures, it stands out amidst the din and people are able to identify it out of the crowd.

DEFINING A BRAND’S VOICE…

Don’t know what your brand should sound like? Worry not… everyone starts somewhere, even Coca Cola did. The branding and content marketing teams from one of the best branding companies in Ahmedabad has these five tips for you to figure it out and get started.

IDENTIFY THE BRAND’S AUDIENCE

Every brand must ask this question to themselves first, “Who are we serving?” This question unravels many aspects of the ideal customer a brand wants. It further brings out more questions like, what is their age, what language do they speak, where do they live, how much do they earn and spend, who do they hang out with, do they travel and where, etc…

When a brand starts to find answers to all these questions, they come up with the persona of their ideal customer, and that helps them target and speak to the right audience in the language that resonates with them. For instance, a Taj hotel will speak impeccable English in their posts, but a local café like Eleven11 in Ahmedabad would prefer using slang, puns and jokes in their communication. You get the drift…

BE CONSISTENT, AND DOCUMENT EVERYTHING ABOUT IT

The success of a well-defined brand voice lies in the consistency of its application. And to maintain this brand voice, it is important to document every important feature and aspect that defined it in the first place.

This brand voice document must mention the company and brand’s mission, vision, the personality traits of its ideal customer, their vocabulary, the brand tagline & the story behind it, some examples of the correct usage of brand language, and mistakes to avoid.

This practice will be helpful for multiple departments, from the strategist racking his brains over the next promotional campaign idea, to the rookie writer who will be writing for the brand’s social media and marketing copies, to not got astray.

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Designing a Logo? Don’t Forget To Include These…

So you want to make your customers sit up and take notice, maybe do a little dance of joy and discovery too? So you want to let them know your brand’s story, how different it is from all the competition out there? After all, in the 90s, there were lover boys and then there was Shakhrukh aka Rahul.

Enter BRAND LOGO

And just like in the movies, brand love does happen at first sight. And logos, being the metaphorical face of a brand, are often carriers of the brand’s first impression for new and future audiences. Logos are also a great way to distinguish your brand from other companies with similar products. So let’s dig a little deeper with the experts from one of Ahmedabad’s best-known logo design and branding agencies to find out all that a logo can be and should be…

Brand or pictorial mark

Made up of a graphic symbol or icon which represents a real-world object. A perfect example would be, Apple.

Abstract

Logos which consist of a unique symbol tailor-made for the brand, like the one for Pepsi.

Mascots

These logos are made of images of a character that act as a visual representation of the business, like Colonel Sanders in the KFC logo.

Emblem

Logos which consist of a typeface that sits within a border or a seal. For example, Starbucks.

Dynamic

These are adaptable logos, which change themselves according to the context in which they are being used, instead of having a standard font-color-text combination.

Wordmark

These logos consist of text only with company names, monograms or initials. Think Subway or Coca Cola.

Knowing the whole gamut of logo options, how does one choose which logo style works best for your business? Well, here’s how…

1. DO EXTENSIVE RESEARCH

You have only one chance to get the logo right! So, do it properly! And how can you do it? With the help of thorough research. Good research will show how you can explore different logos to create a perfect one for your brand.

Dig deep and research your competitors’ logos as well. Don’t do it, to copy from them, but rather to check what kind of design, scheme and layout they have. See what worked and what didn’t work for them. And with the help of your research.

You should show customers that you are unique and different. Plus, being too close to your competitors could be detrimental, and get you into legal trouble. Moreover, be clear of your audience and find out what colours or concepts work on them.

After your research, create a brand concept that reflects the ethos and goals of the brand.

2. ALWAYS HAVE A STORY

Have you ever seen a big brand without a logo? No, because there isn’t one. Logo tells the story of the brand. And you need to create that story too.

When consumers see any brand logo, they are reminded of the stories of the businesses those logos represent. For example, when people see an iconic Golden Arches, they know it’s McDonald’s. It is a brand which people recognise without even seeing the name. The arches represent the newly-constructed architecture of the first franchised restaurant in 1952. Did you see? A story!

This is how companies which have logos connected to the company’s stories or mission are often the most successful.

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5 Lesser Known Features of Instagram to Make Any Business Stand Out

Everybody is on Instagram! With 1.386 billion people actively using the platform every day, it is the 4th most used social media platform in the world. According to us at Flora Fountain, one of India’s top digital marketing companies, Instagram is no longer just a social media platform to post pictures and videos, but an ever evolving people’s platform where people can connect, interact, stream and even shop.

And for a business to make the most out of it, here are 5 interesting but lesser known features that Instagram’s product team came up with in 2020-2021.

THE AUDIO SEARCH TAB

Everyone is reeling aka scrolling through reels. It’s true! Close to 100 million daily active users in India consume content on reels every day. It has also brought back into limelight many musical classics and become a deciding factor in new songs trending.

But the challenge was that people couldn’t recall the actual names of the songs. Now with a new search feature called Audio in the search tabs of the Explore section, anyone can simply type in either the lyrics of the song or the name of the artist and find the audio clip and its many variants on Instagram.

Further, users can also see the many reels made using this specific audio clip and even use them for their own content. How does this help businesses and professional pages? The social media experts at Flora Fountain, the best digital marketing agency in Ahmedabad, say that by using popular or viral song clips on the reels, the chances of the reel ranking higher on the explore pages of people consuming similar content increases, and it becomes easily discoverable to more people on the platform.

TEXT TRANSLATION IN STORIES

As per Statista figures from October 2021, India has 201.1 million active users on Instagram. Instagram supports 9 Indian languages on the app for posts, stories, etc.

Now, to ensure all its viewers get to explore, see and understand what people around the world are talking about on the platform, no matter which language they use, Instagram had launched Text Translation on Stories in July 2021.

How does this work? Every time someone sees a story with an overlayed text in a language that is different from the one set in their app, Instagram will show a “See translation” notification on the top left corner. Once users tap on the option, they will be presented with a translated panel. This feature currently supports 90 languages.

This update can be useful for brands operating in global markets. Instagram users all around the globe can now translate and understand the written text in the Instagram stories of their favorite brands. It already had this feature for its post captions, profile bios and even comments, but not many might have noticed or talked about it.

WORDS TO TEXT SUBTITLE STICKER

Okay, now this one feature has us very excited! The words to text feature sticker on Instagram stories changes the way stories and reels are viewed. Known as caption stickers, this feature turns verbal speech into text and displays it on the screen as the video and audio plays along.

Think about it. People who can watch reels in public! Just by turning off the sound! And still not miss much of the action. Of course it is also super helpful for people who have hearing disabilities, who can also enjoy reels without any audio cues.

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5 Nightmares Every Web Developer Dreads

While everyone and their aunt talks about things developers dig, what coders love to create and so on, we are surprised how nobody is talking about what developers love to hate, the coding horrors that give them nightmares.

With a team of sharp web developers working on some of the best websites designed and developed in Ahmedabad India, we have learnt at close quarters about the many things that keep our talented techies up at night, things they dread. And they are…

1. FIXING SOMEONE ELSE’S BAD CODE AND BUGS

The one thing that every developer fears while joining a new company, is the cleanup job of any project developed by someone else. Developers hate touching someone else’s code. And it’s a horror story if the code they’re working on is lengthy, unreadable, complex, riddled with bugs and LIVE.

Wondering why this happens so often? That’s because developers, just like writers and painters, have their own style of coding. A good developer will always document his/her code, to ensure the sanity of anyone who might have to work on their code in future. Yes, this includes themselves too.

Of course documentation is a painful process and it’s the second most hated thing for most developers, but without it, any new developer will have to scour through thousands of lines of the original code to figure out what the former developer was thinking. And trust us, it is a NIGHTMARE!

2. THIS, THAT, EVERYTHING IS A TOP PRIORITY!

Three developers walk into a bar, they start discussing their priority tasks and bugs. The bartender chipped in, “I KNOW, RIGHT… THAT’S WHY I CHOSE BARTENDING OVER CODING!”

Developers absolutely hate it when their project managers come up to them and keep adding new “top-priority” tasks on their plate and still expect them to complete all the previously ongoing ones at the end of the day.Prioritizing means ranking tasks on the basis of its importance and urgency. It’s not rocket science for anyone to not get it. Of the many developers we have worked with while offering website development and web design services in Ahmedabad, most of us have recalled of instances where they have been expected to work on two projects in parallel or multitask because Task A and Task B both are ‘Top Priority’

Surprise, surprise, that’s not how it is supposed to work! It’s just a pure case of bad management and project heads and team leads cannot blame their developers for their poor estimation of deadlines.

3. MEETINGS, A LOT OF THEM!

THIS MEETING COULD HAVE BEEN AN EMAIL!

Developers absolutely hate it when they are pulled into “quick meetings” that last close to an hour and have no clear objective or agenda. This causes interruptions in the flow of their work and forces them to clock extra hours in the office to finish their work for their “Top Priority” projects.

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Upselling & Cross-Selling To Increase Sales on Your Ecommerce Website

Indians spend close to 6 hours every day on the internet. And 50% of the overall online traffic is on online shopping websites looking for products and services. While this trend has gotten a lot of small businesses to start selling online too, many still lack the marketing strategy to capitalize on this trend. And to stand out amongst the multitudes selling online.

As a digital agency in Ahmedabad, focusing as an ecommerce website development company in Ahmedabad, Flora Fountain, always suggests its clients to start upselling and cross-selling online as a part of their digital sales strategy. In short, this means building features on ecommerce websites that encourage customers to add more products to their cart during or even post checkout. But, what is the difference between upselling and cross-selling? And how can they be used more effectively to increase the size of each transaction and retain customers? Read on…

Upselling and cross-selling are commonly confused, but there is a key difference. While upselling focuses on increasing order value, cross-selling involves making a recommendation adjacent to the original product. So an upsell is more of an upgrade, whereas a cross-sell is a whole other purchase.

Wait, wait… Let’s try it with a more relatable example. When a hungry customer orders a burger at a McDonald’s, the guy on the other side of the counter says, “Would you like some fries to go with it?”

That’s a cross-selling pitch. Now, if the counter guy had said, “You can make this a Big Mac for just X rupees/dollars”. That is an upselling pitch. With the world going digital (yes, we’re not going to stop saying it!), brands can implement the same sales strategy on their websites too… Here’s how!

SHOP THE LOOK

This technique works well for fashion and lifestyle brands. When a visitor selects a product, say a shirt or a kurta, then the display page will show a small module right below the description, where a high definition picture of a model wearing the said shirt/kurta, along with a jacket, trousers, shoes and sunglasses. Now, this technique should be used when all the products in question are available on the website.

Brands like FabIndia, Ray Ethnic and major ecommerce players like Amazon and Myntra use this method of cross selling heavily to increase the cart value of the visitors on their page. Plus, the customers benefit from this, as they get their desired outfit ready to pick and delivered to them for a flat rate of shipping.

USE SIDE-BY-SIDE COMPARISONS

This is a great method of upselling, mostly used by brands that sell electronics and electrical products, where upgrades matter a lot. Let’s take an example of a mobile phone purchase here. When a customer selects a mobile phone model by Samsung, with specific features involving storage, processor speed, camera quality, etc, he/she is shown a module with a slider consisting of similar mobile phones from the same and different brands, but a slightly upgraded version with an increased price.

Since the placement of these products are such that the viewer can immediately compare the look and feel, and the features of the phone with the price difference, there are high chances of him/her picking the upgraded model as they won’t mind shelling out a few extra bucks for a better model.

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Advertising on Social Media: Why You Need a Separate Game Plan

Who would have thought that the platforms created to let people share stories from their lives through pictures and videos would turn out to be such great tools for audiences to discover new products and services and for brands to find these new audiences. And the pandemic has only made it more so!

It is time to go deeper into the social media rabbit hole.

Social media marketing and social media advertising. Always knew they were different, but didn’t know who to ask? Read below for some insights from Ahmedabad’s best digital marketing agency!

First things first, social media marketing is purely organic activity, which involves posting pictures, publishing stories, responding to comments and inquiries on messages and sharing the posts in various groups and communication channels.

While social media advertising comprises all paid marketing activity on various social media platforms through the means of sponsored posts and boosts, done over and above the usual social media marketing activity such as posting and creating stories.

While there is an overlap between the two in terms of results and goals, advertising on social media is a different ball game altogether, with targeted budgets, a keener understanding of target audiences, and a smart selection of the content that should be boosted.

Because of the difference in strategy and skills required for the two, the top advertising agency in Ahmedabad suggests that a mere social media strategy or calendar does not cut it for a brand. Serious brands must have a separate game plan for the two. Read on to know why and everything else about social media advertising.

WHY ADVERTISE ON SOCIAL MEDIA

Social media advertising is an all-encompassing format of marketing for a brand. Since social media is a place where the people are a bit chilled out, it gives marketers the opportunity to go out of their way with creativity to make their brand stand out.

The regular advertising in the digital world includes the usual suspects, like pay-per-click ads, website display ads, video popup ads, digital billboards, etc. But social media has promotions and boosts, which offers them great flexibility in tweaking the audience, its reach perimeter, the budgets, and putting a pause or restart as per the brands requirements.

Even the best digital marketing agencies in India believe that organic reach is hard to achieve, hence if a brand has the bandwidth and resources to spend, they must consider social media advertising for quick win and turn around.

HOW TO ADVERTISE ON SOCIAL MEDIA

Different platforms have different ways to let businesses and individuals promote themselves and their services to a large swathe of potential customers with interests that align with what they sell.

Listed below are the various kinds of paid promotions a brand can run on different platforms.

TWITTER PROMOTIONS

With Twitter Promote, the Twitter algorithm automatically promotes Tweets to the brand’s specified audience. It promotes the first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes the brand account to attract new followers.

Marketeers can focus on up to 5 interests or metro locations, and let Twitter do the rest. Unfortunately, with this feature, marketers can’t choose which Tweets to promote. (That’s why creating great content on a regular basis for every platform is important).

FACEBOOK ADS

With over 2.45 billion monthly active users, Facebook is popular across many demographics. Just as many teenagers use Facebook as their parents—and seniors are quickly catching up. With ads, brands can direct users to its Facebook Page or the website as a part of the sales funnel. One such great form of advertising is Carousel ads on Facebook timelines.

Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. They’re also a great way to present multiple products or services.

Sometimes, brands can showcase a variety of products in a single carousel chain, and every picture can have a customised purchase or inquiry link. This way, it can not only be a great sales and data collection tool too.

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The Ultimate Guide to LAUNCH A Product on Social Media

Remember the last time you scrolled through your Instagram feed and thought “Hey, how did they know I was looking for this sneaker/hoodie/blender/fill in the blanks?” More and more people are discovering new products and services online through social media, over traditional methods of discovery like TV ads, newspaper ads, hoardings and billboards. And this is even more true after the pandemic, with an increasing population comfortable spending time and money online.

So it is imperative, when a brand has a new product ready for launch, to create a big buzz online. Brands have to get people curious about the product and the idea behind it. However, with over 3.6 billion people active on various social media platforms, spending an average of 2.5 hours every day scrolling and messaging, there are chances of a brand’s messaging getting lost in the din and noise made by almost everybody online.

So here’s the ultimate cheat sheet (or guide, if you will) created by India’s top social media marketing agency, Flora Fountain, to make some noise, stand out and attract the right eyeballs for a new product or brand launch online.

1. FIRST THING FIRST, IDENTIFY THE AUDIENCE

The first thing a brand must do before planning a new product or starting any form of marketing activity for its launch, is to understand “WHAT DOES THE MARKET WANT?” and “WHERE DO WE FIND THIS AUDIENCE”

It starts with market research, where the ideal customer is identified based on various demographic points like age, gender, interests, income, region, etc. It can start from something as simple as a Google search of a product similar to the one about to be launched by the brand. Simply going through the kind of people that the competition brands are addressing through their content, images, and the reviews on their shopping platforms can give a rough idea about the ideal customer.

If the product is targeted towards young people in their 20s who love following trends, then Instagram is the place to find them (well, isn’t everyone on Instagram now!). If the product is more service-based, priced higher and is targeted at a somewhat older audience, Facebook can be the place to target such an audience. If the target is business communities, or art lovers, or musicians, there is a platform for these too. But it all starts with knowing who the product, service, brand or idea is meant for: the OG TG.

2. PLAN OUT THE ONLINE CONTENT CALENDAR

Having a launch timeline is very important for the brand to chart out every move, every post on the various digital platforms it is active on. While it may sound like a task as easy as taking a picture and posting it on Instagram, Facebook or Pinterest with a caption stating check out our newly launched collection, it is way more than that…

Think about it, the product pictures needs to be clicked, they have to be named (if not done), banners and creatives for website pages and posts are to be made, captions as per the platform (hashtag heavy for Instagram, long yet linked for Facebook and short and sweet for Pinterest) are to be written, promotional email drafts have to be created, SEO work is to be done, special social media promotional content for boosts are to be made… Phew!

Yeah, that’s right… All that, apart from the regular, in-store or outdoor marketing campaigns. Here’s a look at how Ray Ethnic, an Ahmedabad-based ethnic fashion brand recently planned their product launch. Simple, minimalistic & to the point.

Plan out every piece of content that will go online, from the teaser to the launch to the product showcase. Yes, it takes time, but then actual work becomes a piece of cake.

3. START CREATING A BUZZ

Social media is such a powerful tool, it is scalable, cost effective, provides great creative freedom to experiment, and the best part: The people are there, online!

And one of the best ways to get started with the promotions is by generating curiosity among the people online, on platforms like Instagram, Facebook, Twitter, Pinterest and even LinkedIn (if the brand has an audience there).

Start with Coming Soon posts like these:

Give the viewers a sneak peek on how the product is going to look like, what it is for, why it is unique, etc. This is kind of teasing the customer, by showing parts or some element of the product as a preview and why they should look forward to it.

Next, you can create countdown posts that usually say, ‘2 Days to Go’, ‘1 Day to Go’, etc. These kinds of promotional content create a sense of anticipation among the followers and the customers and they stay tuned with the brand page on social media.

And finally, post the launch, a giveaway or a contest can be run through specially created posts to boost up the engagement on the page. Wondering why? Because when the page gets maximum engagement, the posts are visible on the Explore and Suggestion sections of non-following people online who may have similar tastes in the product.

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