It’s 2023. Having A Business Website Is Non-Negotiable. Here’s Why

152 words on a plain white background, a heading tag, 20+ hyperlinking tags leading to a mesh of interlinked pages and no images.

Today, for a website development company in Ahmedabad, Athens or anywhere in between such a website is a no-no, but back in 1991, it was all the rage as the world saw its first website ever!

So much so that within 3 decades, the internet is now host to over 202,900,724 active websites swaddling millions of data bytes structured much more effectively with thought-out UX and intuitively designed UI.

The exponential rise in the popularity of websites and subsequently website design and development companies are also because of the massive benefits a website brings to businesses.

From reaching the right, wide and new audience base to attaching a sense of credibility to the brand. No wonder, major brands consider their business websites as one of the most essential assets to their business.

And if you are still wondering, why to have a website, have all your answers here.

WHY YOUR BUSINESS NEEDS A WEBSITE: INSIGHTS FROM A WEBSITE DESIGN COMPANY

Digital presence and reach severely affect every business, in every industry all across the globe. Especially when there are over 5.16 billion internet users across the globe. Along with this following are the key motivators to have a website by a website design company:

• Increase visibility
• Boost credibility
• Elevate customer experience
• Control brand image and narrative
• Provide valuable user insights

Let’s explore every point in detail.

INCREASED VISIBILITY

As a website development company based in Ahmedabad, we are aware of how important reach is for leads and conversions.

With a website, your business is always a click away from the consumers in your targeted locations, 24 hours a day and 365 days a year. This elevated visibility means an “always on” leads-generating mechanism, which results in increased conversions, sales and higher ROI.

Flora Fountain Tip: Just having a website won’t do the magic. To increase visibility, your website must crawl up to the top of searched results (SERP). For this, you need to have a smart SEO strategy in place.

BOOSTED CREDIBILITY

Your consumer is expecting you to have a website, and in many ways, it can be one of the main factors of credibility against your brand’s competitors.

Testimonials, case studies, portfolios, showcasing previous clients and details as minute as the services provided can help develop transparency and trust with potential consumers.

In simpler words, having a website is having digital proof, a reflection of your experience, sincerity and expertise about the services you have to offer.

Since a large faction of users looks up the product and service before deciding to buy them, having a website that markets your business 24*7 is a no-brainer.

REFINED CUSTOMER EXPERIENCE

A well-developed and uniquely designed website can add that factor of delight, in return increasing consumer engagement. In terms of a website development company, it boils down to the website’s UI and UX.

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The Importance of SMART Goals for Your Website’s Success

Planning to have a website for your business or redesigning your current site? Make sure you set S.M.A.R.T. goals for the website to be a success and give an additional boost to your business. A HubSpot research shows that 72% of business websites fail when they are made without a clear business objective for it.

Failing to plan, is planning for failure. Now, if you’re wondering what exactly are S.M.A.R.T. goals for a website, the marketing brains from Flora Fountain, the leading website design and development company in Ahmedabad have summed it up for you to make your lives a bit easier.

S.M.A.R.T. stands for setting Specific, Measurable, Attainable, Relevant and Timely goals for anything you work on. And this applies even when you’re getting your website designed and developed by the best web design company in Ahmedabad or anywhere in the world.

So, what should your S.M.A.R.T. Goals for website success look like?

WHAT DO YOU WANT TO ACHIEVE? (BEING SPECIFIC)

Set a quantifiable business goal for your website and make sure it has some value attached to it. For instance, it could be increasing the number of leads for your business by 20%, or improving the sales conversion rate by 15%, etc.

HOW DO YOU MEASURE THIS GROWTH? (MAKE IT MEASURABLE)

Create concrete criteria and methods for tracking progress toward each goal. Tracking qualified leads through CRM, tracking conversion rates through Google Analytics, and surveying customers before and after the website redesign, these are some of the activities you must do regularly.

HOW DO YOU SET REALISTICALLY ACHIEVE THEM (MAKING IT ATTAINABLE)

Compare your goals to your current numbers and determine whether they are realistically achievable. Plan on how you intend to achieve these objectives. It could be by engaging the target audience through more effective calls-to-action, driving traffic to the website through paid advertising and SEO services, providing more value through higher-quality product photos, videos, or website UX improvements to increase customer satisfaction.

ARE THEY MATCHING THE NEEDS OF YOUR BUSINESS? (MAKING IT RELEVANT)

Ask yourself why this goal is important for your company and how it will help you achieve your mission while meeting the needs of your stakeholders. It could be something like generating 20% more leads than last year in order to increase gross income, or increasing sales through the website in order to achieve your goal of increasing revenue by 10%, etc.

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How We Created a Mobile-First Responsive Website for an Ahmedabad School

Located in one of Ahmedabad’s fastest developing areas, Shivashish World School (SWS) is a premier co-educational school which started back in the year 1994. A charitable trust started the school with Gujarati medium but with time the school got its CBSE affiliation and introduced English medium. In the year 2021, they went through a major expansion and re-branding exercise, which included a completely new building, identity design and re-doing their digital presence across website and social media.

The school wanted a total revamp of their design and branding, so one of Ahmedabad’s best digital marketing agencies came up with a best in class website to help them achieve a complete image makeover.

THE CLIENT’S PROBLEM

Incepted more than 28 years ago, SWS has been imparting high-quality education from kindergarten right to high school. In 2021, they set up a new world class building for their CBSE board, but realized that in the post-pandemic era, most parents were going to discover them online first. Unfortunately, their existing website did not match the scale and aesthetic of the new building. The website was also being used for two different brands, the Gujarat Board school, called Shivashish School, and the CBSE school, called SWS, creating confusion for the user.

Moreover, the old website had been designed primarily for the desktop, with its mobile version created almost as an after-thought. However, a quick look at their analytics showed that up to 90% of their unique users accessed the website through mobile devices. All of whom were being served a sub-par experience.

The school also realized that most of the things that made them unique, such as their pedagogy, amenities and most of all its teaching staff had to be showcased better!

The history of the school as presented in old website

SOLUTION PRESENTED BY FLORA FOUNTAIN

Neomorphism in the footer of the new SWS website

Since most parents were accessing the website from a cell phone, we decided to create a mobile-first website, a first for any school in Ahmedabad, that was dynamic and sleek. Modern design concepts like glassmorphism, neumorphism, micro animations, extensive use of swipe, and an almost app-like UI were identified to create a modern website matching the new identity of the school. In order to accomplish this, we decided to design and develop a completely new mobile-first website, which was a first for any school in Ahmedabad.

PHASE 1: ANALYSIS

According to research, 61% of mobile users are more likely to contact a local business if they have a mobile-friendly site. That means, more than half of the target audience, parents, would look for schools in their locality on their phones. So on the basis of the research conducted on their website usage and research on the new mobile web technologies, we listed some points to work on.

1) There was a lot of information available for parents, students, and teachers. So the information architecture of the old website needed to be fleshed out better for users to easily navigate through the website.

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5 Nightmares Every Web Developer Dreads

While everyone and their aunt talks about things developers dig, what coders love to create and so on, we are surprised how nobody is talking about what developers love to hate, the coding horrors that give them nightmares.

With a team of sharp web developers working on some of the best websites designed and developed in Ahmedabad India, we have learnt at close quarters about the many things that keep our talented techies up at night, things they dread. And they are…

1. FIXING SOMEONE ELSE’S BAD CODE AND BUGS

The one thing that every developer fears while joining a new company, is the cleanup job of any project developed by someone else. Developers hate touching someone else’s code. And it’s a horror story if the code they’re working on is lengthy, unreadable, complex, riddled with bugs and LIVE.

Wondering why this happens so often? That’s because developers, just like writers and painters, have their own style of coding. A good developer will always document his/her code, to ensure the sanity of anyone who might have to work on their code in future. Yes, this includes themselves too.

Of course documentation is a painful process and it’s the second most hated thing for most developers, but without it, any new developer will have to scour through thousands of lines of the original code to figure out what the former developer was thinking. And trust us, it is a NIGHTMARE!

2. THIS, THAT, EVERYTHING IS A TOP PRIORITY!

Three developers walk into a bar, they start discussing their priority tasks and bugs. The bartender chipped in, “I KNOW, RIGHT… THAT’S WHY I CHOSE BARTENDING OVER CODING!”

Developers absolutely hate it when their project managers come up to them and keep adding new “top-priority” tasks on their plate and still expect them to complete all the previously ongoing ones at the end of the day.Prioritizing means ranking tasks on the basis of its importance and urgency. It’s not rocket science for anyone to not get it. Of the many developers we have worked with while offering website development and web design services in Ahmedabad, most of us have recalled of instances where they have been expected to work on two projects in parallel or multitask because Task A and Task B both are ‘Top Priority’

Surprise, surprise, that’s not how it is supposed to work! It’s just a pure case of bad management and project heads and team leads cannot blame their developers for their poor estimation of deadlines.

3. MEETINGS, A LOT OF THEM!

THIS MEETING COULD HAVE BEEN AN EMAIL!

Developers absolutely hate it when they are pulled into “quick meetings” that last close to an hour and have no clear objective or agenda. This causes interruptions in the flow of their work and forces them to clock extra hours in the office to finish their work for their “Top Priority” projects.

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