On And Off: Your Brand’s Guide to Creating an SEO Strategy

93% of all online experiences begin with a search engine like Google.

75% of users never go past the first page of search results.

Knowing such facts is one thing, but internalising them and then acting on them is what helps a brand really shine online.

SEO or search engine optimisation empowers brands to do that. The process of optimising a website to improve its visibility and rank in search engine results is known as SEO. It is a detailed plan which on execution helps a website improve its search engine ranking in order to capture more organic traffic. This plan is built on two different foundational pillars like on-page and off-page SEO. In order to fully optimise a brand’s SEO strategy, a thorough understanding of these two pillars become extremely important.

The difference between on-page and off-page is quite simple. On-page as the name suggests are all the activities done ‘on the pages of your website’. Whereas off-page means all the activities done ‘beyond the pages of your website.’ Of course it’s more than just these two lines.

Read on as Flora Fountain, a top SEO company in Ahmedabad, India, is here to help you get a better understanding of all that SEO jazz.

Let’s jump in!

ON-PAGE SEO

The process of optimising individual web pages in order to rank higher and garner more relevant organic traffic in search engines such as Google and Yahoo is known as On-page SEO. It entails optimising both the content and HTML source code of a page. From creating content with keywords, optimising title tags, meta tags, and internally linking relevant pages as per the URL structure, everything that takes place on the website falls under on-page SEO.

CONTENT AND KEYWORDS

You might already know all about content and keywords, but a refresher never hurts!

Content is indeed the king QUEEN! Most brands, despite knowing this, fail to optimise content. SEO includes looking for the keywords that your audience is using to search for information on the internet, and then creating, optimising, and regularly publishing website content around these keywords. Content also includes the kind of images you put out on your website. So you need to optimise them as well. Make sure that they are not larger than they need to be and are in the right format (JPG and PNG).

The experienced SEO team at Flora Fountain, the best digital marketing company in Ahmedabad, India, also understands how to optimise existing content, in order for a brand to increase its organic traffic.

TITLE TAG AND META DESCRIPTION

The main heading or the title of the web page is a title tag. And the short description that appears under it is a meta description. Title tag comes up on the search engine results page (SERP) and is a very important factor for the success of on-page SEO. And because Google search engine usually picks up only about 65 letters or characters from the title tag, a brand needs to choose every word, even letter, very wisely! Meta tags on the other hand describe the content on that page but, more importantly, it’s written to help your web page stand out in the list of SERP results. Keep the meta description under 155 characters to ensure your entire description is shown in search results.

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Here’s How to Retain SEO Ranking Even after a Website Redesign

SEO (Search Engine Optimisation) Rankings are sensitive and are prone to changing every time there is a change in the design or content of the website without planning for SEO. During a website redesign or redevelopment, there is a high risk of the website losing its organic traffic, rankings and sales.

While there are plenty of blogs and conversation online revolving around how to make a website rank higher up on the search engine results pages (SERP), very few talk specifically about maintaining those rankings, even in the event of a redesign on the website. So, let’s talk about retaining a website’s rankings on the SERP after a redesign on the site and look at some of the tips shared by the SEO experts at Flora Fountain, a digital agency offering SEO Services in Ahmedabad.

SAVE THE ORIGINAL WEBSITE’S DATA FIRST

One of the ways to ensure website’s rankings don’t suffer heavily is by maintaining a similarity in the flow of content and design of the old site. Because search engines rank those pages or websites higher that are easy to navigate. It is important to save the old or current website’s data, i.e. a list of all the pages, its URLs, important pieces of content, keywords and the sitemap for future reference. It helps the developers and designers to ensure the user experience doesn’t get disturbed on the redesigned website.

DON’T MAKE CHANGES ON THE LIVE SITE

This is an important point to remember. While making changes or during the redesigning process, the website must be disabled. The updated version should be made live only after testing. But disabling a website means the business will lose many customers and visitors who might be trying to access the site. It is advised to do it on a different domain. Experts providing top SEO services in India suggest that all the changes and updates should be made in a different domain or a staging site, and once all the changes provide satisfactory results in testing, only then the new site be swapped with the old one live on the internet.

USE 301 REDIRECTS

When there is a change in the URLs, make sure to have 301 Redirects for them. The 301 Redirects notifies the search engines that the content has been shifted to a new location and takes the visitors to the new web page from the old one.

A broken link can damage the ranking of the website, which will eventually lead to losing organic traffic to the website. This happens because the search engine assigns the existing ranking to the new page only after it knows that both the pages have the same content in them.

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5 most common Digital marketing myths busted

“I have a small business; I don’t have to do digital marketing right now”

“Email marketing? Does it even work today?”

These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.

But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted? Read on to know the 8 most common digital marketing myths.

1. DIGITAL MARKETING IS ONLY FOR BIG BUSINESSES

Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven digital marketing strategy, small businesses can compete with big brands online, allowing it to reach a wider audience despite having a standard marketing budget for it. A Forrester study states that post pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now.

In today’s day and age, digital marketing is an indispensable strategy for every business no matter what size it is. Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.

2. NO NEED TO INVEST IN SOCIAL MEDIA

One of the biggest mistakes a business can make in today’s time is to believe that their customers aren’t on social media. According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.

Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms. The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.

3. DO IT, ONLY IF YOUR COMPETITION IS DOING IT

Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors are online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.

A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes, email marketing, targeted digital ads, SEO and much more.

Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.

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You MUST outsource your digital marketing. Here’s why.

Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all it takes to start marketing on digital, but it is a special kind of beast which requires a team of experts with some very special skills to tame it. A graphic designer or a traditional marketing executive usually does not understand the intricate details and trends of social media presence, engagement, search engine optimization, digital campaigns, and the website design and development required to support it.

For mid-sized businesses, this is where outsourcing comes to your rescue. Instead of setting up an entire team of digital marketers — graphic designers, UI experts, content writers, social media analysts — and paying them hefty salaries, businesses can easily hire digital marketing agencies with in-depth expertise across digital platforms. Still wondering if it’s the right move? Read on to know the benefits you’ll reap by outsourcing your digital marketing activities.

TRUST THE EXPERTS

Outsourcing is smartsourcing, especially when it comes to digital marketing. When you hire a digital marketing agency, you get a specialist team of digital marketing experts like search engine optimization (SEO) experts, social media managers, digital content writers, UI designers, Pay-Per-Click campaign experts, web developers, and data analysts. Not only that, most agencies have platform-specific experts for Facebook, Instagram, Youtube, LinkedIn, and Twitter marketing. Agencies also have specialization based on whether you are marketing directly to end consumers, B2C, or to other businesses, B2B. They help you in all aspects of social media marketing, content marketing, email marketing, ecommerce, SEO, Search Engine Marketing (SEM), and Data Analytics, based on your business goals.

This way, you can focus more on growing your business and your digital marketing agency can ensure brand awareness, engagement, leads, and loyalty across digital platforms.

DIGITAL WITHOUT BORDERS

The internet has no boundaries. You could be a premium tea vendor based out of Assam, India or a staffing agency in New York, United States, but your business can be marketed globally by a digital marketing agency in Ahmedabad, India. Infact, both of these examples happen to be clients of our digital agency Flora Fountain! 🙂

Instead of being forced to recruit digital marketing executives in their city, businesses can hire digital agencies with the best experience in their particular segment whether it is jewellery, fashion, food, or lifestyle. And since all the communication and assets used in digital marketing can freely move through digital mediums like emails, messengers, and office suites, it is a smart and reasonable choice.

Say goodbye to long commutes to even longer meetings around conference tables to discuss every next move. Times are fast and you must be too. Hello digital!

EASIER ACCESS TO YOUR AUDIENCE

A study by Sprout Social says that customers feel more connected to a brand, if it has a strong social media presence. And on the internet, feedback is faster. Customers can reach out to brands directly on Twitter, Facebook, and Instagram and leave reviews on platforms like Google Business, Facebook, Zomato, Trip Advisor, Make My Trip, etc. This gives brands an opportunity to really hear what their end-user has to say, make them feel heard with quick response and/or solutions to any challenge. In this way improving the customer experience and solidifying brand loyalty.

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