5 Things to Keep in Mind while Hiring a Digital Marketing Agency

Once upon a time a brand walked into a digital marketing agency. And realised by 2025, digital ad spending will reach $800 billion!

Evidently, that isn’t a joke, but neither is hiring a digital marketing agency. Because with the rise in digital spending, more brands want a marketing partner who helps in telling their brand story to the right audience, over the right medium, at the right moment to evoke the right response and get the best ROI.

Too overwhelming? Too many metrics to measure? Too …

Worry not, Flora Fountain, the leading social media marketing agency in Ahmedabad and India shares just 5 things that can help you make a better decision while hiring a digital marketing agency.

TOP 5 FACTORS TO CONSIDER BEFORE YOUR HIRE A DIGITAL MARKETING AGENCY

To hire or not to … hire a branding agency, is a question that you must answer after considering the following points:

• Identify your purpose
• Look for an agency with experience and expertise
• Understand the agency’s processes and strategies
• Evaluate the results promised
• Value for money and price play

Let’s dive into the details.

Identify your purpose

Before you venture out to hire a digital marketing agency, introspect and ask yourself:

What end goal am I trying to reach?

• Is it to increase my reach online?
• Or keep the existing audience more engaged through content?
• Do I need help creating content?
• Evaluate the results promised
• Or help enhancing conversions?

What particular service does my brand require?

• What services am I expecting the agency to deliver? (Hint: You want to hire a branding agency for things like brand strategy, identity & logo creation and an eCommerce website development company for things like website development or eCommerce management)
• Will I require one set of services like social media marketing services and then need to expand my scope beyond it? (In such cases you might want to go with a full-service digital marketing agency, which can provide multiple services)

How much am I willing to keep aside as a marketing budget?

• Will I be dedicating a percentage of my sales to marketing?
• Or do I want to invest an initial amount and decide based on the results?

By answering these three questions you will be able to pinpoint WHY you need to hire a digital marketing agency and WHAT services you require from them today or in the future.

LOOK FOR INDUSTRY EXPERIENCE AND EXPERTISE

Once your goal is set, initiate filtering to identify agencies that have an expertise in your particular industry or the services you are looking for.

It is important to make sure the digital agency has relevant expertise and experience. Inquire and research their specialities and previous successes.

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Here’s How 5G Will Transform Digital Marketing

The world for over 600 million smartphone users in India can potentially run at 500Mbps! Umm, what? And why is a digital marketing agency in Ahmedabad talking about it?

Well understand it this way, with an internet speed of 500 Megabytes transferring every next second you can stream a 4k movie on over 20 separate devices at once or can conduct over 300 Zoom calls together. That is just a glimpse of what the fifth generation of wireless networks can do. It is within this evolving potential of the 5G network that is transforming the digital marketing territory, like more immersive e-commerce experiences and improved consumer interaction for website development companies.

This has got the attention of all the top digital marketing agencies in the world. But what exactly is 5G and how is it remaking digital marketing services? Let’s break down this smorgasbord into digestible chunks, but one byte at a time.

WHAT IS 5G: THE BRILLIANCE OF WIRELESS NETWORKS?

The genius of 5G lies in the later element: the ‘G’ that stands for ‘Generation’. To unravel it one has to begin with 1980 when the world was introduced to 1G. With a speed of 2.4Kbps, the first generation of wireless networks then only allowed analog for voice calls.

Then in 1991 came in 2G with digital text message support at 50Kbps, this for a digital marketing solutions company would equate to 0.05 Mbps today, not enough to even upload a post! With the advent of 3G and 4G networks came video calls and HD streaming as the internet speed reached around 100 Mbps.

Now with the rise of the 5G networks consumers now get high speed, low buffering or delay, large data capacity, higher connection density and improved overall mobile experience.

As a top provider of digital marketing services and a website developer, Flora Fountain has listed out the potential ways 5G is changing digital marketing strategies and its approach to users.

IMPACT OF 5G ON THE DIGITAL MARKETING IN INDIA

5G knocks with enormous opportunities, especially for brands that are willing to leverage more anchored marketing strategies and provide an immersive consumer experience by curating newer mediums and custom-made messaging.

This can be seen in the following waves of changes:

1. 5G DIGITAL MARKETING: THE PARADOX OF PERSONALISATION

With higher speed and a wide range of connectivity, it is no surprise that the number of internet users will increase greatly. This will also come as an inflow of a new and more dynamic audience base from remote locations.

As a result collecting data under the 5G network will improve massively. This hyper-localisation will give more insights into consumer patterns and behaviour, hence adding a cover of a new segmentation of the target audience.

All this will boil down to the hyper-personalisation of messages and other extensions of communication like media, user interactions, experience creation and an ever-evolving data bank that is always available at the fingertips of a digital marketing agency in Ahmedabad, Amsterdam or Alexandria.

2. AR & VR WILL BECOME DIGITAL MARKETING REALITY

Currently, 500mbps is more than the average network speed of all the nations across the globe, and with the introduction of 5G to daily life digital space will become more efficient with AR and VR as tools for digital marketing.

Even presently Instagram, Snapchat, Apple and many video games have experimented with AR and VR, but once 5G enters the arena with a much larger user base every digital marketing agency will jump for VR ads and special campaigns.

Apart from this, AR and virtual reality will prove to be a more immersive experience for the consumer as they can in real-time interact with virtually crafted elements and engage more efficiently.

For instance, giving a VR test drive to the consumer at the launch of a new car or website developers can now provide a near-life experience with the products on an e-commerce website. All this will impact the consumers’ purchasing decisions and their journey with the product.

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How to Reach 10k Followers in 100 Days: Social Media Marketing Case Study of a Jewellery Brand

“If all that glitters is not gold…then it is definitely diamonds!”

Says Vajra Jewels. Industry leaders in manufacturing and designing precious real and natural diamond jewellery, and also a client for whom we manage digital strategy and marketing in Ahmedabad, including their Instagram page. A page that we grew from 3k followers to 10k followers in 100 days!

But first things first…

WHY DO YOU NEED MORE FOLLOWERS?

With over approximately 800 million monthly active users, Instagram is among the top 5 social media platforms. Making it an absolute favourite of the best social media marketing companies worldwide. These active users have a vital role to play as followers and brand advocators. Followers can contribute to the success of a business by liking or reposting posts, sharing them in stories and even referring the posts to others via DMs.

From a digital marketing agency standpoint having more followers can have the following benefits:

• Interest potential customers
• Develop a rapport with existing and potential customers
• Increase visibility
• Lead to more interactions
• Attract more followers
• Promote your brand value faster

With this understanding of followers, before we dive into how the best social media marketing company in Ahmedabad grew Instagram followers for this account, let’s understand the client’s background.

Vajra began in 2003 as a B2B jewellery brand with an in-house designing and manufacturing unit with a penchant for creating unique and custom jewellery with real and natural diamonds. Long before onboarding a digital marketing agency for Instagram marketing.

After many years and many more business exhibitions across the nation the founders decided to extend their diamond jewellery business to the B2C market. They made their unique and custom designs available directly to retail customers.

To keep up with the changing times, they on-boarded the top digital marketing company in Ahmedabad, Flora Fountain as their “digital therapists”. In this role, we created a digital strategy and then executed this strategy as their branding agency, logo designers and website development company, while also managing their social media efforts.

And then through concentrated efforts of digital strategy, thoughtful promotions and engaging content, we were able to grow Vajra Jewels from 3K to 10K followers in less than 100 days Instagram. Here’s the science behind the magic.

OUR JOURNEY FROM 3K TO 10K FOLLOWERS WITHIN 100 DAYS

HYGIENE CHECK

Flora Fountain has been the digital marketing agency of Vajra Jewels since early 2019. The first thing we did was run a hygiene check on the brand’s digital presence. It started with branding.

LOGO REDESIGN

While the brand logo was created while the focus was on B2B sales, it did not matter what story it told as much. However, venturing into B2C sales meant having a brand logo that resonated with the target audience. So we decided to re-design the logo.

BRAND POSITIONING & BRAND STORY

At the same time, we realised that the brand had to have an interesting story to resonate with its audience, primarily women getting married and her family. And secondarily, women overall. So in addition to the focus on real and 100% natural diamonds, we came up with the concept of the Vajra Woman, who buys, chooses jewellery and wears jewellery with confidence and for herself.

SOCIAL MEDIA PRESENCE

Another finding was that the brand Vajra Jewels was present only on Facebook, as a profile and spoke in the language of diamond traders focusing on information updates about exhibitions or in terms of technical details. The desire for their beautiful product had to be created.

Since we found that a majority of their target audience was on Instagram and Facebook, we decided to create a Facebook and an Instagram profile, with a bio and logo befitting a luxury brand.

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Guide to Planning a Successful Digital Marketing Campaign

In the mesh of 2.5 quintillion bytes of data created every day, is your digital marketing agency able to create a memorable impression on the target audience? Well, here is a way to find out::

• Can you describe your ideal consumer persona in 3 lines?
• Have you identified the key communication channels for your brand?
• Does your campaign reflect the core value of your brand?
• How will the campaign lead you towards your end goal?

Somewhere within the answer to these questions lies the proof of the pudding that is your digital campaign strategy. Whether it is foolproof or will outrun the budget midway depends on how well-planned it is. For every digital marketing agency knows the difference a thoughtful, well-developed and executed digital marketing campaign can bring to a brand.

A digital marketing campaign, as a building block of your digital marketing strategy, requires in-depth research, planning, time, practical budgeting, industry expertise, knowledge about the medium, content and design intellect. So if you didn’t have answers to most of them, this guide on how to plan a successful digital marketing campaign by Flora Fountain, the best digital marketing agency in Ahmedabad is all you need.

Get ready to gear up your digital presence!

WHAT IS A DIGITAL MARKETING CAMPAIGN?

In a buffet of news, memes, reels, emails and blogs flooding the digital world, a digital campaign can be a delightful dessert for the brand and the audience likewise. But before understanding the nuances of a digital campaign a social media agency must unravel the complexities of digital marketing strategy.

Your digital marketing strategy is a plan for establishing and strengthening the digital presence of your brand. It involves selecting the appropriate medium of communication, audience demographic, defined end goals, ways of measuring the goals, design, and content structure.

The specific action you take to implement a marketing strategy is your digital marketing campaign. A digital campaign can be launched in the form of an online video, paid social media ads, graphic storytelling or as simple as a social media post. Hence, digital strategy is the “WHAT” is to be done while the campaign is “HOW” the goals are achieved.

For instance, with the aim of increasing its sales and attracting a younger demographic in India, KFC launched the Design Your Own Bucket campaign on Facebook. The simple idea of letting its audience design the KFC bucket brought great exposure to the brand amidst a totally new audience base. Additionally, it boosted their daily interaction as over 5000 participants shared their ‘So Good’ moment on their page.

Another impressive digital campaign was ‘#TouchOfCare’ by Vicks, launched in 2017 on YouTube. This campaign weaved around the millennial consumer and the changing idea of families brings out the core of storytelling curated as per the audience profile. The film in the series received over 22 million views in no time.

A significant insight for brands and a digital marketing agency from this campaign is that any digital marketing campaign, especially those that run over a long stretch of time will change as per the changes that affect the audience.

PLANNING A DIGITAL MARKETING CAMPAIGN LIKE A PROFESSIONAL DIGITAL MARKETING AGENCY

The steps of planning a digital marketing campaign include:

Step 1: Curating the audience persona

Step 2: Sketching out your end goals

Step 3: Evaluating your budget

Step 4: Working on the content and communication channel

Step 5: Auditing your campaign strategy and executing accordingly

Let’s understand each step in detail.

CURATE THE AUDIENCE PERSONA.

Knowing your target audience is essential for any marketing approach, whether digital or otherwise. Your first step should be to establish detailed buyer personas, which are the foundation of the most successful digital marketing strategies. This will help in developing various kinds of digital material that will relate to them.

The kind of information a digital marketing agency researches about the ideal consumer depends on the positioning of the product, business model (B2B or B2C), price range, etc. Here are a few parameters for the demographic details of the consumer persona:

• Location
• Age
• Education qualification
• Income
• Goals
• Hobbies
• Purchasing habits

It is best to always use real data and not assumptions and to get a more inclusive data bank of your audience, taking into consideration a wide pool of individuals coming from diverse backgrounds.

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5 Simple Steps to Master Customer Relations on Social Media.

“You are in queue, please wait.”

“Aap qatar mein hain, kripya pratiksha kijiye.”

If this makes you feel angry and helpless all at once, then congratulations, you too have experienced the good ol’ customer service of the 80s and 90s. An era when customer service was king and all the customer could do was wait and wait and then wait some more to finally be heard and sometimes maybe served.

Contrast this with 2022.

Airline lost your luggage? Tweet at them.

Your favourite tea brand did not live up to your expectations? Slide into their DMs.

Had a great customer experience at your local coffee shop? Make a reel on Instagram with your favourite barista as collaborator doing his moves to the latest Harry Styles song and tag the coffee shop so they can reshare it too.

As you might know, building a successful brand is about consistency. Small steps performed regularly to bring brand reality closer to brand goals. In the digital world, these steps often involve marketing to new eyeballs on social media, such as Instagram, Facebook, Youtube etc, and search engines such as Google and Bing. But one of the most important steps to ensure that these new eyeballs and customers stay is to build and nurture a lasting relationship with them with genuine and helpful customer service.

For customers and businesses alike, social media has become an easy and effective way to connect and engage with each other. Whether it is feedback received in-the-moment of the customer’s experience, the launch of a new line of products, the brand’s stand on a social issue or even engaging with other brands. Social media has made it easier for brands to become more human. By standing out and staying connected. But you might be wondering: how does one begin treading these social media waters as a brand? How much is too much? And what tone should a brand adopt?

The digital marketing mavericks from Flora Fountain, the top social media marketing agency in Ahmedabad have come up with some simple steps for brands to follow on social media to build customer relationships that last. Let’s

SOCIAL LISTENING

It is important for a brand to have its ear to the ground on the internet to know what people are talking about it online, what trends are being followed by its potential customers. This activity of monitoring various digital platforms, topics and keywords to identify important mentions of the brand and its related topics is called Social Listening.

Brands can modify and enhance their promotional campaigns and customer communications based on this information collated through social listening. While there are many paid online tools available to assist with this actively, the top digital marketing agency in Ahmedabad Flora Fountain does it the old school way, by regularly scouring through platforms like Instagram, Facebook, Twitter, Pinterest, Reddit, etc. through targeted keywords, phrases and topics.

This way, the social media managers are able to assist their clients in resolving their issues by offering insightful responses to their inquiries, and make better educated selections.

TAKING FEEDBACK & ACTING ON IT

Feedback helps brands understand what their customers like, what are their pain points, evaluate how their target audience perceives them. With social media making communication between customers and businesses all the more direct, the cycle of feedback has become quicker and hence brands have to be all the more quicker in responding to them.

Show the customers that their inputs are valued by putting their suggestions and requirements into visible action. From launching new products, services or any interesting and useful feature, implementation of customer feedback received through DMs, reviews and other avenues can help brands gain their trust and loyalty. It shows that you hear their concerns and needs and you’re willing to act on it for their benefit.

Continue reading 5 Simple Steps to Master Customer Relations on Social Media.

Channelling the Festive Spirit with Digital Marketing

“To Market or Not To Market…Digitally?”

That is the question. With festivals knocking on the door and people cashing in on their bonus there will be an increase in spending across different market segments. But who wants to hustle in traffic, reach the market and only to find out that the desired product is out of stock…NOBODY! And why would anyone, when the same product is just a tap away? Don’t forget, 63% of ‘products purchases’ worldwide begin online. So it’s time! To invest in festive marketing, especially online.

WHAT IS FESTIVE MARKETING

But, what exactly is festive marketing and what is in there for me, you may ask. Hear it from us, the best Digital Marketing Agency in Ahmedabad. When a brand capitalises on the spirit of gifting and spending to amplify its visibility and sales then it’s referred to as festive marketing. Seasonal and event-based marketing also constitute festive marketing.

Remember Surf Excel’s #RangAccheHain advertising campaign on Holi? That campaign was grounded in the thought that a festival is always memorable and special when celebrated with family. This heartwarming campaign didn’t just create engagement for the brand but also brought smiles to the viewer’s faces and conveyed a sense of warmth and affinity with the idea of the product.

From television commercials to digital marketing, occasion-based marketing has always allowed brands to adapt and blend the mediums effectively. Cadbury, another case in point, has often put to use its heritage of being a ‘family brand’ to capitalise on the event and festive-based marketing.

With the Madbury campaign, the brand allowed the consumers to create their own customised Cadbury virtually on a website. The intent was to engage customers and explore their local and unique take on their product. The campaign observed 823 million impressions and 17 million fans were engaged.

WHY SHOULD BRANDS CARE?

PEOPLE LOOK FORWARD TO SPENDING ON SPECIAL OCCASIONS

As per a survey by LocalCircles, Indian consumers have the propensity to make big-ticket purchases during festivals. Because for people it’s a season of consuming, they look forward to spending. Whether it’s Dushhera or Diwali, Raksha Bandhan or Christmas, celebrating has always meant gifting and giving.

It’s imbibed in our culture to spend and give when we are happy, to welcome novel things home. Thus, the festive season opens an enormous amount of opportunities for brands and local companies to drive engagement and conversions. Moreover, extensive lockdowns have altered consumer habits in a significant manner. So, now your brother won’t leave his office early to look for gifts during Raksha Bandhan. He will probably go through a wide range of offers online and give you the most amazing gift you deserve.

So you might want to make the best of the festive season and will be looking for a proficient and reliable Digital Marketing Agency, if yes then Flora Fountain is at your aid. Call us!

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Package Design: The OG Influencer of Your Brand!

YOU NEVER GET A SECOND CHANCE AT MAKING A GREAT FIRST IMPRESSION!

No, we didn’t leave the caps-lock on but are screaming at the top of our lungs to make the point. Ever noticed how some of the most delicious looking candy and gum bars are placed right in the customers’ eye-line at the billing counters of supermarkets? Yeah, these products want to draw the customers’ attention towards the bright red, buoyant blue and puckering green through their package design and eventually convince customers to add them to their shopping bag.

Now we’re not just telling you this because we’re the best package design company in Ahmedabad and across Gujarat (which of course we are! *flips hair*), but because we know for a fact that it takes hardly 7 seconds for your potential customer to make a purchase decision. And that’s why your packaging is the biggest influencer of your product. That pretty boy or girl with 100K Instagram followers comes second.

Hear it from the best branding agency on how package design influences purchasing choices among customers and how they can drive your sales in an upward graph.

THE ONE WHERE YOU CATCH THEIR EYE!

Attractive colours, eclectic typography, distinctive shape and size. These elements tend to draw the attention of the consumers, and differentiate a package’s design from the sea of products out there in the market. For instance, walk into a store to buy a box of green tea. Now, in the store shelf, almost all the brands end up using the same light green packaging. But then there is the one which sticks out, with a pastel colour scheme.

A more premium metal container instead of the usual cardboard box and an uncommon, fun mascot in place of the omnipresent slim waist of a woman and the stock image of a glass cup.

It goes without saying that the buyer does check out this odd-one-out product. Whether he/she buys it or not depends on several other factors, but the first round is yours, where the package design has generated curiosity for the brand and caught the eye of the potential customer.

THE ONE WHERE YOU WIN WITH THE EASE OF ACCESS

Your writer here was once struggling to open a tray of a ready-to-eat meal, and at the end of that bout that lasted precisely 2 minutes, the office floor was the winner as the packet ripped into two and the contents flew out like the squashed tomatoes at the La Tomatina Festival. And she swore to never order such inconvenience again. This was bad packaging costing the brand a customer.

Gaurav Jalan of Packman Packaging emphasises on the importance of ease of access. According to him, when you are designing your packaging, look to incorporate several methods to open it. A package that includes multiple mechanisms, such as loops, hinges, and slide-out trays, would be a lot easier to open than a package that can merely be opened using one way.

Kamaii, a home-cooked food ordering and delivery app, onboarded Flora Fountain as their branding agency and digital marketing agency. As one of the premier package design companies in Ahmedabad, we understood the assignment well and upgraded their packaging to easy-to-open containers that separates the food items of their thaali or meals, all shut perfectly with a see-through lid and placed conveniently in an attractively designed sleeve.

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Tap Into Your Loyal Customer Base & Boost Sales with Remarketing In Digital Marketing

The smooth & delicious Cold Brew is back.

Sleepy Owl is celebrating summer with Cold Brew on discount.

Use code SUMMERISBACK.

Hurry now: https://bit.ly/35XUycs

No, we haven’t pivoted into selling coffee from being a creative advertising agency in Ahmedabad or digital agency! But, we’re sure that the above text did remind you of having something familiar, either as a text message, email or a push notification on the phone. This is an example of a brand trying to lure back its existing customers to keep shopping with them regularly. This is the brand remarketing itself to stay relevant, maintain a loyal customer base and keep the sales going. The example here is of a prominent Indian coffee brand pitching one of its popular summer brews as soon as the weather started getting hotter.

BUT, WHAT IS REMARKETING?

Remarketing is a type of marketing activity that focuses on consumers who have previously shown interest in the brand. This interest could be in the form of a visit to the brand’s website, following it on social media, or clicking on any of their ads online.

The idea behind remarketing is to reach out to the most receptive audience, the one that already has an interest in the brand. Remarketing is basically rekindling such an audience’s interest and drawing them back. The chances of conversions are always higher when remarketing to this loyal audience.

REMARKETING VS RETARGETING

Remarketing is sometimes considered as retargeting. Yes, they do sound eerily similar, but there is a slight difference.

Retargeting is usually done to serve ads across various platforms, such as social media and Google Ad Network, to potential customers based on their past interaction on digital mediums with the brand.

Remarketing is reaching out to users and website visitors through messages and mails making a sales pitch, with the help of the contact information shared by them while subscribing or making a purchase earlier.

However, over the years, remarketing has become an umbrella term, of which retargeting is a part alongside the many other marketing activities which engage existing customers and previous website visitors.

SO…HOW DOES REMARKETING WORK?

Let us understand this using an example of a remarketing activity that Flora Fountain performed in its role as creative advertising agency in Ahmedabad for one of our ecommerce clients.

Sujith visited the www.falguni.shop ecommerce website of Falguni Gruh Udhyog, a famous farsan and snack store in Ahmedabad. He purchased some delicious Gujarati snacks and chose to get them delivered to his friend living in New Delhi. Now, for the purchase to be completed, Sujith had to create a profile on the website by providing his email ID and contact number. In the next step, he had to provide his friend’s information, like her name, address, email ID and contact number for the delivery to be done.

A week later, both of them receive an email that looked something like the one below:

While Sujith ignored the email, it piqued his friend’s interest and later that day, she ended up visiting the website and ordering the Theplas and some more Gujarati snacks.

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The Longer the Better! Why Long-Form Content Is Crucial To Effective SEO

No two writers will ever agree on the same answer when it comes to long-form content. One argument we as an SEO company offering digital services in Ahmedabad constantly battle with, is that given that the attention span of netizens is getting shorter, we must write shorter, crisp content.

But, what about the readers who wish to attain complete information, in detail from us? And of course, it will hamper the SEO activity since short-form content will never be able to touch the minimum length requirements for it.

Let’s try and understand what exactly do we mean when we say long-form content, and why it still holds importance in content marketing.

WHAT IS LONG-FORM CONTENT?

There have been multiple definitions of long-form content. While some claim that any blog that crosses the threshold of 700 words is long-form, content marketing experts suggest that informative articles that are more than 1200 words are considered long-form content.

Flora Fountain’s SEO experts have always believed that any blog or article that wishes to rank higher on the search pages, must be of minimum 800 words, and should have all the relevant keywords.

And writing long-form content comes with a plethora of benefits for brands that wish to grab as much attention it wants on the internet. Here’s how…

GAIN MORE BACKLINKS

Google prefers high-quality content and link-building to rant any website on the search engine results page (SERP). And long-form content has a greater probability of earning quality backlinks.

HubSpot, in its research The Anatomy of a Shareable, Linkable & Popular Post found that articles with a word count of over 2500 words earn the most links. Short content on the other hand has 75% fewer backlinks than articles of average length (900–1200 words).

DRIVES TRAFFIC TO THE SITE

SEMrush further studied over 700,000 articles to come to a conclusion that articles with more than 3000 words generate 3 times more traffic than articles with 90-1200 words. In another study, HubSpot found that articles with 2,250 to 2,500 words earn the most organic traffic.

Here’s another fun fact that we came across. Founder of NP Digital and prominent digital marketer Neil Patel had clocked over 100,000 visitors every month in the first year itself of launching his website Neil Patel. Wondering how? Well, obviously his content is rich with data, facts and detailed knowledge about digital marketing, but apart from that, his blogs are anywhere close to 4000 words.

The point we’re making here is that when you write quality content in long-form, using the keywords strategically, search engines will definitely rank you higher and drive traffic towards your website.

RAISES CLICK-THROUGH RATE

Click-through-rate (CTR) is the ratio used to gauge how the keywords, advertisements and SEO listings are performing. A simpler way to explain this, is that the number of clicks an ad receives is divided by the number of times it is shown to people online. For instance, if an ad is shown to 100 people, and 5 of these people clicked on the ad, its CTR is 5%.

Search engines use this data to see if a page on a website is informative enough to the users or not. Less clicks means the page is not able to fulfill users’ query. So, they move the page down in the search rankings.

And when writing long-form content, it gives enough room to write compelling headers, description tags, and place multiple keywords on strategic locations of the write-up. These smartly written titles, headers and descriptions, peppered with keywords entice the user to click on it when shown of the SERP. And once pulled in, it can also reroute them into exploring the multiple offerings and pages on the site.

INCREASES DWELL TIME

Dwell time is the amount of time any visitor spends on a particular site. This metric shows Google if a website or any page on the website is worth spending time on or if that page is fulfilling the needs of the user. If a website has a short dwell time, Google finds it irrelevant to the search query.

Long-form, good quality content gets more eyes on the page. It increases the dwell time as people stay on the page for a longer period of time.

TIPS TO WRITE LONG-FORM CONTENT

• Avoid writing in long-drawn sentences. Break down the information into shorter sentences and then place them into a paragraph.
• Try listicles (Thank you BuzzFeed). People LOVE lists! Instead of big blocks of paragraphed content, list out the points and write shorter descriptions for them.
• Set a flow for the content. For instance, decide a specific number of words for the opening, the introduction to the topic. Number the bullet points that cover the soul of the story and again fix a specific number of words for description of each.
• Add source links to every study and research quoted in the article, helps with the back-linking.

Content Source

5 Lesser Known Features of Instagram to Make Any Business Stand Out

Everybody is on Instagram! With 1.386 billion people actively using the platform every day, it is the 4th most used social media platform in the world. According to us at Flora Fountain, one of India’s top digital marketing companies, Instagram is no longer just a social media platform to post pictures and videos, but an ever evolving people’s platform where people can connect, interact, stream and even shop.

And for a business to make the most out of it, here are 5 interesting but lesser known features that Instagram’s product team came up with in 2020-2021.

THE AUDIO SEARCH TAB

Everyone is reeling aka scrolling through reels. It’s true! Close to 100 million daily active users in India consume content on reels every day. It has also brought back into limelight many musical classics and become a deciding factor in new songs trending.

But the challenge was that people couldn’t recall the actual names of the songs. Now with a new search feature called Audio in the search tabs of the Explore section, anyone can simply type in either the lyrics of the song or the name of the artist and find the audio clip and its many variants on Instagram.

Further, users can also see the many reels made using this specific audio clip and even use them for their own content. How does this help businesses and professional pages? The social media experts at Flora Fountain, the best digital marketing agency in Ahmedabad, say that by using popular or viral song clips on the reels, the chances of the reel ranking higher on the explore pages of people consuming similar content increases, and it becomes easily discoverable to more people on the platform.

TEXT TRANSLATION IN STORIES

As per Statista figures from October 2021, India has 201.1 million active users on Instagram. Instagram supports 9 Indian languages on the app for posts, stories, etc.

Now, to ensure all its viewers get to explore, see and understand what people around the world are talking about on the platform, no matter which language they use, Instagram had launched Text Translation on Stories in July 2021.

How does this work? Every time someone sees a story with an overlayed text in a language that is different from the one set in their app, Instagram will show a “See translation” notification on the top left corner. Once users tap on the option, they will be presented with a translated panel. This feature currently supports 90 languages.

This update can be useful for brands operating in global markets. Instagram users all around the globe can now translate and understand the written text in the Instagram stories of their favorite brands. It already had this feature for its post captions, profile bios and even comments, but not many might have noticed or talked about it.

WORDS TO TEXT SUBTITLE STICKER

Okay, now this one feature has us very excited! The words to text feature sticker on Instagram stories changes the way stories and reels are viewed. Known as caption stickers, this feature turns verbal speech into text and displays it on the screen as the video and audio plays along.

Think about it. People who can watch reels in public! Just by turning off the sound! And still not miss much of the action. Of course it is also super helpful for people who have hearing disabilities, who can also enjoy reels without any audio cues.

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5 most common Digital marketing myths busted

“I have a small business; I don’t have to do digital marketing right now”

“Email marketing? Does it even work today?”

These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.

But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted? Read on to know the 8 most common digital marketing myths.

1. DIGITAL MARKETING IS ONLY FOR BIG BUSINESSES

Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven digital marketing strategy, small businesses can compete with big brands online, allowing it to reach a wider audience despite having a standard marketing budget for it. A Forrester study states that post pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now.

In today’s day and age, digital marketing is an indispensable strategy for every business no matter what size it is. Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.

2. NO NEED TO INVEST IN SOCIAL MEDIA

One of the biggest mistakes a business can make in today’s time is to believe that their customers aren’t on social media. According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.

Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms. The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.

3. DO IT, ONLY IF YOUR COMPETITION IS DOING IT

Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors are online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.

A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes, email marketing, targeted digital ads, SEO and much more.

Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.

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You MUST outsource your digital marketing. Here’s why.

Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all it takes to start marketing on digital, but it is a special kind of beast which requires a team of experts with some very special skills to tame it. A graphic designer or a traditional marketing executive usually does not understand the intricate details and trends of social media presence, engagement, search engine optimization, digital campaigns, and the website design and development required to support it.

For mid-sized businesses, this is where outsourcing comes to your rescue. Instead of setting up an entire team of digital marketers — graphic designers, UI experts, content writers, social media analysts — and paying them hefty salaries, businesses can easily hire digital marketing agencies with in-depth expertise across digital platforms. Still wondering if it’s the right move? Read on to know the benefits you’ll reap by outsourcing your digital marketing activities.

TRUST THE EXPERTS

Outsourcing is smartsourcing, especially when it comes to digital marketing. When you hire a digital marketing agency, you get a specialist team of digital marketing experts like search engine optimization (SEO) experts, social media managers, digital content writers, UI designers, Pay-Per-Click campaign experts, web developers, and data analysts. Not only that, most agencies have platform-specific experts for Facebook, Instagram, Youtube, LinkedIn, and Twitter marketing. Agencies also have specialization based on whether you are marketing directly to end consumers, B2C, or to other businesses, B2B. They help you in all aspects of social media marketing, content marketing, email marketing, ecommerce, SEO, Search Engine Marketing (SEM), and Data Analytics, based on your business goals.

This way, you can focus more on growing your business and your digital marketing agency can ensure brand awareness, engagement, leads, and loyalty across digital platforms.

DIGITAL WITHOUT BORDERS

The internet has no boundaries. You could be a premium tea vendor based out of Assam, India or a staffing agency in New York, United States, but your business can be marketed globally by a digital marketing agency in Ahmedabad, India. Infact, both of these examples happen to be clients of our digital agency Flora Fountain! 🙂

Instead of being forced to recruit digital marketing executives in their city, businesses can hire digital agencies with the best experience in their particular segment whether it is jewellery, fashion, food, or lifestyle. And since all the communication and assets used in digital marketing can freely move through digital mediums like emails, messengers, and office suites, it is a smart and reasonable choice.

Say goodbye to long commutes to even longer meetings around conference tables to discuss every next move. Times are fast and you must be too. Hello digital!

EASIER ACCESS TO YOUR AUDIENCE

A study by Sprout Social says that customers feel more connected to a brand, if it has a strong social media presence. And on the internet, feedback is faster. Customers can reach out to brands directly on Twitter, Facebook, and Instagram and leave reviews on platforms like Google Business, Facebook, Zomato, Trip Advisor, Make My Trip, etc. This gives brands an opportunity to really hear what their end-user has to say, make them feel heard with quick response and/or solutions to any challenge. In this way improving the customer experience and solidifying brand loyalty.

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