How to Successfully Collaborate With a Digital Marketing Agency?

Hiring the best digital marketing agency is not enough!

After all, working with a digital agency is like riding a tandem bicycle! You may team up with the top digital marketing experts but without proper communication and coordinated efforts, building your brand presence may seem a distant dream.

Many brands and renowned businesses realise that collaboration with a digital marketing agency isn’t always straightforward. Especially when both parties are stuck amidst megabytes of content, creatives, brainstorming, meetings and multifold communications happening between them.

Immensely overwhelming, isn’t it?

Well, it can be simplified. The most brilliant minds at the best digital marketing agency in Ahmedabad have compiled this guide on how businesses can establish a robust partnership and collaborate effectively with their marketing agency.

Read ahead to know more!

WHAT CAN BRANDS DO TO COLLABORATE EFFECTIVELY WITH A DIGITAL MARKETING AGENCY?

The daunting question has kept many business owners wide awake, after all, a small miss from their team can also cost heavily to the brand.

We have compiled a list of things you can do to improve your compatibility with a digital marketing company. They are as follows:

• Set your marketing goals
• Communicate your expectations
• Identify team responsibilities
• Establish a clear communication process
• Provide access to relevant information
• Analyse results and refine strategies as needed

SET MARKETING GOALS

Before you dip into the pool of digital marketing agencies, take some time and define what it is that you want to achieve. Because the first step towards an effective collaboration comes with communicating your defined goals and objectives to the marketing agency.

Consider unravelling questions like:

• what goals you have in mind,
• how will you measure the performance of the campaign,
• how will you record the learnings from the campaign.

Making sure that both parties are on the same page helps ensure that all the efforts are directed through a tunnel leading towards the same end goals and prevents any misunderstandings.

COMMUNICATE YOUR EXPECTATIONS

It’s important to set clear timelines, milestones and expectations while hiring an agency for digital marketing in Ahmedabad or Amsterdam. This will allow everyone to understand what’s expected and by when so that teams are held accountable and deliverables are met on time.

Projects should also have a scope or agreement outlining who is responsible for delivering what, as well as any overhead expenses.

The expectations once defined, like the north star, help the agency navigate and sometimes even alter strategies mid-course to deliver the results promised.

IDENTIFY TEAM RESPONSIBILITIES

Your second step is to identify who from your team will be responsible for which tasks and make sure everyone understands their roles before starting the project.

As the top digital marketing expert in Ahmedabad, it is clear that having someone from the brand as the point of contact helps keep communication organised and efficient, while also ensuring that all responsibilities are divided appropriately.

This also means deciding who will be the point of contact for the agency to reach out to for project details, images and any kind of resource. Who is responsible for the creative approval, who is next in line in charge if the end authority isn’t present, etc.

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Guide to Planning a Successful Digital Marketing Campaign

In the mesh of 2.5 quintillion bytes of data created every day, is your digital marketing agency able to create a memorable impression on the target audience? Well, here is a way to find out::

• Can you describe your ideal consumer persona in 3 lines?
• Have you identified the key communication channels for your brand?
• Does your campaign reflect the core value of your brand?
• How will the campaign lead you towards your end goal?

Somewhere within the answer to these questions lies the proof of the pudding that is your digital campaign strategy. Whether it is foolproof or will outrun the budget midway depends on how well-planned it is. For every digital marketing agency knows the difference a thoughtful, well-developed and executed digital marketing campaign can bring to a brand.

A digital marketing campaign, as a building block of your digital marketing strategy, requires in-depth research, planning, time, practical budgeting, industry expertise, knowledge about the medium, content and design intellect. So if you didn’t have answers to most of them, this guide on how to plan a successful digital marketing campaign by Flora Fountain, the best digital marketing agency in Ahmedabad is all you need.

Get ready to gear up your digital presence!

WHAT IS A DIGITAL MARKETING CAMPAIGN?

In a buffet of news, memes, reels, emails and blogs flooding the digital world, a digital campaign can be a delightful dessert for the brand and the audience likewise. But before understanding the nuances of a digital campaign a social media agency must unravel the complexities of digital marketing strategy.

Your digital marketing strategy is a plan for establishing and strengthening the digital presence of your brand. It involves selecting the appropriate medium of communication, audience demographic, defined end goals, ways of measuring the goals, design, and content structure.

The specific action you take to implement a marketing strategy is your digital marketing campaign. A digital campaign can be launched in the form of an online video, paid social media ads, graphic storytelling or as simple as a social media post. Hence, digital strategy is the “WHAT” is to be done while the campaign is “HOW” the goals are achieved.

For instance, with the aim of increasing its sales and attracting a younger demographic in India, KFC launched the Design Your Own Bucket campaign on Facebook. The simple idea of letting its audience design the KFC bucket brought great exposure to the brand amidst a totally new audience base. Additionally, it boosted their daily interaction as over 5000 participants shared their ‘So Good’ moment on their page.

Another impressive digital campaign was ‘#TouchOfCare’ by Vicks, launched in 2017 on YouTube. This campaign weaved around the millennial consumer and the changing idea of families brings out the core of storytelling curated as per the audience profile. The film in the series received over 22 million views in no time.

A significant insight for brands and a digital marketing agency from this campaign is that any digital marketing campaign, especially those that run over a long stretch of time will change as per the changes that affect the audience.

PLANNING A DIGITAL MARKETING CAMPAIGN LIKE A PROFESSIONAL DIGITAL MARKETING AGENCY

The steps of planning a digital marketing campaign include:

Step 1: Curating the audience persona

Step 2: Sketching out your end goals

Step 3: Evaluating your budget

Step 4: Working on the content and communication channel

Step 5: Auditing your campaign strategy and executing accordingly

Let’s understand each step in detail.

CURATE THE AUDIENCE PERSONA.

Knowing your target audience is essential for any marketing approach, whether digital or otherwise. Your first step should be to establish detailed buyer personas, which are the foundation of the most successful digital marketing strategies. This will help in developing various kinds of digital material that will relate to them.

The kind of information a digital marketing agency researches about the ideal consumer depends on the positioning of the product, business model (B2B or B2C), price range, etc. Here are a few parameters for the demographic details of the consumer persona:

• Location
• Age
• Education qualification
• Income
• Goals
• Hobbies
• Purchasing habits

It is best to always use real data and not assumptions and to get a more inclusive data bank of your audience, taking into consideration a wide pool of individuals coming from diverse backgrounds.

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Channelling the Festive Spirit with Digital Marketing

“To Market or Not To Market…Digitally?”

That is the question. With festivals knocking on the door and people cashing in on their bonus there will be an increase in spending across different market segments. But who wants to hustle in traffic, reach the market and only to find out that the desired product is out of stock…NOBODY! And why would anyone, when the same product is just a tap away? Don’t forget, 63% of ‘products purchases’ worldwide begin online. So it’s time! To invest in festive marketing, especially online.

WHAT IS FESTIVE MARKETING

But, what exactly is festive marketing and what is in there for me, you may ask. Hear it from us, the best Digital Marketing Agency in Ahmedabad. When a brand capitalises on the spirit of gifting and spending to amplify its visibility and sales then it’s referred to as festive marketing. Seasonal and event-based marketing also constitute festive marketing.

Remember Surf Excel’s #RangAccheHain advertising campaign on Holi? That campaign was grounded in the thought that a festival is always memorable and special when celebrated with family. This heartwarming campaign didn’t just create engagement for the brand but also brought smiles to the viewer’s faces and conveyed a sense of warmth and affinity with the idea of the product.

From television commercials to digital marketing, occasion-based marketing has always allowed brands to adapt and blend the mediums effectively. Cadbury, another case in point, has often put to use its heritage of being a ‘family brand’ to capitalise on the event and festive-based marketing.

With the Madbury campaign, the brand allowed the consumers to create their own customised Cadbury virtually on a website. The intent was to engage customers and explore their local and unique take on their product. The campaign observed 823 million impressions and 17 million fans were engaged.

WHY SHOULD BRANDS CARE?

PEOPLE LOOK FORWARD TO SPENDING ON SPECIAL OCCASIONS

As per a survey by LocalCircles, Indian consumers have the propensity to make big-ticket purchases during festivals. Because for people it’s a season of consuming, they look forward to spending. Whether it’s Dushhera or Diwali, Raksha Bandhan or Christmas, celebrating has always meant gifting and giving.

It’s imbibed in our culture to spend and give when we are happy, to welcome novel things home. Thus, the festive season opens an enormous amount of opportunities for brands and local companies to drive engagement and conversions. Moreover, extensive lockdowns have altered consumer habits in a significant manner. So, now your brother won’t leave his office early to look for gifts during Raksha Bandhan. He will probably go through a wide range of offers online and give you the most amazing gift you deserve.

So you might want to make the best of the festive season and will be looking for a proficient and reliable Digital Marketing Agency, if yes then Flora Fountain is at your aid. Call us!

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Advertising on Social Media: Why You Need a Separate Game Plan

Who would have thought that the platforms created to let people share stories from their lives through pictures and videos would turn out to be such great tools for audiences to discover new products and services and for brands to find these new audiences. And the pandemic has only made it more so!

It is time to go deeper into the social media rabbit hole.

Social media marketing and social media advertising. Always knew they were different, but didn’t know who to ask? Read below for some insights from Ahmedabad’s best digital marketing agency!

First things first, social media marketing is purely organic activity, which involves posting pictures, publishing stories, responding to comments and inquiries on messages and sharing the posts in various groups and communication channels.

While social media advertising comprises all paid marketing activity on various social media platforms through the means of sponsored posts and boosts, done over and above the usual social media marketing activity such as posting and creating stories.

While there is an overlap between the two in terms of results and goals, advertising on social media is a different ball game altogether, with targeted budgets, a keener understanding of target audiences, and a smart selection of the content that should be boosted.

Because of the difference in strategy and skills required for the two, the top advertising agency in Ahmedabad suggests that a mere social media strategy or calendar does not cut it for a brand. Serious brands must have a separate game plan for the two. Read on to know why and everything else about social media advertising.

WHY ADVERTISE ON SOCIAL MEDIA

Social media advertising is an all-encompassing format of marketing for a brand. Since social media is a place where the people are a bit chilled out, it gives marketers the opportunity to go out of their way with creativity to make their brand stand out.

The regular advertising in the digital world includes the usual suspects, like pay-per-click ads, website display ads, video popup ads, digital billboards, etc. But social media has promotions and boosts, which offers them great flexibility in tweaking the audience, its reach perimeter, the budgets, and putting a pause or restart as per the brands requirements.

Even the best digital marketing agencies in India believe that organic reach is hard to achieve, hence if a brand has the bandwidth and resources to spend, they must consider social media advertising for quick win and turn around.

HOW TO ADVERTISE ON SOCIAL MEDIA

Different platforms have different ways to let businesses and individuals promote themselves and their services to a large swathe of potential customers with interests that align with what they sell.

Listed below are the various kinds of paid promotions a brand can run on different platforms.

TWITTER PROMOTIONS

With Twitter Promote, the Twitter algorithm automatically promotes Tweets to the brand’s specified audience. It promotes the first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes the brand account to attract new followers.

Marketeers can focus on up to 5 interests or metro locations, and let Twitter do the rest. Unfortunately, with this feature, marketers can’t choose which Tweets to promote. (That’s why creating great content on a regular basis for every platform is important).

FACEBOOK ADS

With over 2.45 billion monthly active users, Facebook is popular across many demographics. Just as many teenagers use Facebook as their parents—and seniors are quickly catching up. With ads, brands can direct users to its Facebook Page or the website as a part of the sales funnel. One such great form of advertising is Carousel ads on Facebook timelines.

Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. They’re also a great way to present multiple products or services.

Sometimes, brands can showcase a variety of products in a single carousel chain, and every picture can have a customised purchase or inquiry link. This way, it can not only be a great sales and data collection tool too.

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