Tap Into Your Loyal Customer Base & Boost Sales with Remarketing In Digital Marketing

The smooth & delicious Cold Brew is back.

Sleepy Owl is celebrating summer with Cold Brew on discount.

Use code SUMMERISBACK.

Hurry now: https://bit.ly/35XUycs

No, we haven’t pivoted into selling coffee from being a creative advertising agency in Ahmedabad or digital agency! But, we’re sure that the above text did remind you of having something familiar, either as a text message, email or a push notification on the phone. This is an example of a brand trying to lure back its existing customers to keep shopping with them regularly. This is the brand remarketing itself to stay relevant, maintain a loyal customer base and keep the sales going. The example here is of a prominent Indian coffee brand pitching one of its popular summer brews as soon as the weather started getting hotter.

BUT, WHAT IS REMARKETING?

Remarketing is a type of marketing activity that focuses on consumers who have previously shown interest in the brand. This interest could be in the form of a visit to the brand’s website, following it on social media, or clicking on any of their ads online.

The idea behind remarketing is to reach out to the most receptive audience, the one that already has an interest in the brand. Remarketing is basically rekindling such an audience’s interest and drawing them back. The chances of conversions are always higher when remarketing to this loyal audience.

REMARKETING VS RETARGETING

Remarketing is sometimes considered as retargeting. Yes, they do sound eerily similar, but there is a slight difference.

Retargeting is usually done to serve ads across various platforms, such as social media and Google Ad Network, to potential customers based on their past interaction on digital mediums with the brand.

Remarketing is reaching out to users and website visitors through messages and mails making a sales pitch, with the help of the contact information shared by them while subscribing or making a purchase earlier.

However, over the years, remarketing has become an umbrella term, of which retargeting is a part alongside the many other marketing activities which engage existing customers and previous website visitors.

SO…HOW DOES REMARKETING WORK?

Let us understand this using an example of a remarketing activity that Flora Fountain performed in its role as creative advertising agency in Ahmedabad for one of our ecommerce clients.

Sujith visited the www.falguni.shop ecommerce website of Falguni Gruh Udhyog, a famous farsan and snack store in Ahmedabad. He purchased some delicious Gujarati snacks and chose to get them delivered to his friend living in New Delhi. Now, for the purchase to be completed, Sujith had to create a profile on the website by providing his email ID and contact number. In the next step, he had to provide his friend’s information, like her name, address, email ID and contact number for the delivery to be done.

A week later, both of them receive an email that looked something like the one below:

While Sujith ignored the email, it piqued his friend’s interest and later that day, she ended up visiting the website and ordering the Theplas and some more Gujarati snacks.

Continue reading

5 Simple Hacks to Wiggle Your Way Out Of a Creative Block

There’s a cup of coffee on a table, it seems to have gone cold ages ago. While the room is dimly lit, the bright light from the laptop screen breaks the monotony of the room. And right there, in front of that screen, on a chair is a person sitting and staring blankly at the empty document file open on the screen, wondering where to start.

Every creative person has come across scenarios where he or she feels saturated when it comes to fresh ideas. They’re unable to find the motivation to look at things differently or take inspiration from what’s going around them and create something unique and valuable.

This invisible barrier is called a Mental Block. No, it’s not a disorder to be diagnosed or medically treated. It happens to the best of us. But it could be overcome. How? Let the writer of this piece, from the best creative agency in Ahmedabad, tell you. Yes, we’re speaking from experience.

REMEMBER WHY YOU STARTED IN THE FIRST PLACE

That feeling of not being creative enough has prevented many artists, creators and writers from taking that plunge, of exploring that little idea, that thought nugget, which could be developed into a work of art. This is self-doubt at play.

Despite having numerous awards, recognitions, degrees and all that jazz, when self-doubt creeps in, it makes a person feel unqualified to do even the simplest tasks of the job. It affects his/her productivity and further stems the creative growth trajectory.

It could originate from that one rejection of an idea, a blunder or an error that may have been minor, but it makes one feel embarrassed and guilty. But, but… There’s a way out.

Sometimes, taking a walk back in the memory lane can rejig and remind us of the core idea behind everything we do. Why did you become a writer? What made you decide that you wanted to be a designer? What inspired you to take up teaching, accounting, athletics or whatever discipline you are into?

Being reminded of the original goals infuses fresh energy and a serotonin boost, to get up and pull up those sleeves to get started, take that first step.

OVERCOME THOSE EMOTIONAL ROADBLOCKS

It’s not always the professional challenges that stops someone from expressing their thoughts and ideas freely. Sometimes, certain incidents or situations on a personal front could be creating an emotional roadblock to the flow of creativity.

Having worked and interacted with many creative minds and being one of the best advertising agencies in Ahmedabad, we have come across scenarios where writers aren’t able to express themselves in their usual selves, the designers seem to get their senses wrong one that one particular day. It is only upon talking to them, we realised that one had a tiff with their wife in the morning, someone else found out about some disorder or disease they have, another person got scolded by their parents for something.

Yes, these incidents and scenarios affect a person emotionally and mentally. It can block out everything else around them and make them keep thinking about this one thing all the time. While there is no practical way out, given everyone has varying emotional bandwidth. Taking a break, to grieve, to procrastinate; or talking to a confidante about it, helps one feel better, lighter and safer. And that way, you’re able to find room to think about things other than this.

BE MORE FLEXIBLE

While working on a project, sometimes you might feel like there is only one way to solve it. On your way to find that ‘right’ answer you fail to see any other options or alternatives. You start resisting considering those options without properly evaluating those alternatives.

Remember, flexibility comes hand in hand with creativity. So instead of trying to find the right answer, give yourself an assignment and spend enough time to fairly judge all other options. Take a break from being unique in every creative, and do a repetitive task in which you know you are good.

Just let your mind wander!

STOP OVERTHINKING

When your inner critic is hyperactive and finds fault in every idea you have. You eventually stop yourself from trying any of your ideas. This means, your brain gets in the way of your creativity, and you’re overthinking everything. Making too many assumptions is restricting in discovering new innovative options or approaches to a problem or a specific situation. Be quick to discard any assumptions that are not based on solid facts or there isn’t sufficient proof to back these assumptions up.

To get out of overthinking, the first thing you have to do is get out of your head! Clear your mind by going out for a walk in the park, or by watching your favourite movie, or reading a book.

DON’T RUN AWAY FROM RISKS, TACKLE THEM

Yes, we know it sounds a bit tough given the pickle you’re already in, but trust us, this is the best way out. Everyone fears making mistakes, failing at something and facing its consequences. But then that limits the scope of where your creativity takes you and how your intellect evolves.

Sidestepping a challenging scenario means you are undermining your capabilities. Instead, test them. It’s never a life and death situation (unless you’re held captive for ransom). If you’re able to overcome the challenge, you will revel in its success. And if you struggle in doing so, you will learn many lessons for the future.

Because it was this fear of facing those struggles that were blocking your mind from taking that plunge.

ALWAYS REMEMBER, these creative blocks are just a part of the creative process and of agency life. We hope these simple but mindful hacks from Flora Fountain, one of the best advertising agencies & creative agencies in Ahmedabad, come to rescue the next you run into a wall we call the creative block. And if that doesn’t work, just give us a call 🙂

Content source

Advertising on Social Media: Why You Need a Separate Game Plan

Who would have thought that the platforms created to let people share stories from their lives through pictures and videos would turn out to be such great tools for audiences to discover new products and services and for brands to find these new audiences. And the pandemic has only made it more so!

It is time to go deeper into the social media rabbit hole.

Social media marketing and social media advertising. Always knew they were different, but didn’t know who to ask? Read below for some insights from Ahmedabad’s best digital marketing agency!

First things first, social media marketing is purely organic activity, which involves posting pictures, publishing stories, responding to comments and inquiries on messages and sharing the posts in various groups and communication channels.

While social media advertising comprises all paid marketing activity on various social media platforms through the means of sponsored posts and boosts, done over and above the usual social media marketing activity such as posting and creating stories.

While there is an overlap between the two in terms of results and goals, advertising on social media is a different ball game altogether, with targeted budgets, a keener understanding of target audiences, and a smart selection of the content that should be boosted.

Because of the difference in strategy and skills required for the two, the top advertising agency in Ahmedabad suggests that a mere social media strategy or calendar does not cut it for a brand. Serious brands must have a separate game plan for the two. Read on to know why and everything else about social media advertising.

WHY ADVERTISE ON SOCIAL MEDIA

Social media advertising is an all-encompassing format of marketing for a brand. Since social media is a place where the people are a bit chilled out, it gives marketers the opportunity to go out of their way with creativity to make their brand stand out.

The regular advertising in the digital world includes the usual suspects, like pay-per-click ads, website display ads, video popup ads, digital billboards, etc. But social media has promotions and boosts, which offers them great flexibility in tweaking the audience, its reach perimeter, the budgets, and putting a pause or restart as per the brands requirements.

Even the best digital marketing agencies in India believe that organic reach is hard to achieve, hence if a brand has the bandwidth and resources to spend, they must consider social media advertising for quick win and turn around.

HOW TO ADVERTISE ON SOCIAL MEDIA

Different platforms have different ways to let businesses and individuals promote themselves and their services to a large swathe of potential customers with interests that align with what they sell.

Listed below are the various kinds of paid promotions a brand can run on different platforms.

TWITTER PROMOTIONS

With Twitter Promote, the Twitter algorithm automatically promotes Tweets to the brand’s specified audience. It promotes the first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes the brand account to attract new followers.

Marketeers can focus on up to 5 interests or metro locations, and let Twitter do the rest. Unfortunately, with this feature, marketers can’t choose which Tweets to promote. (That’s why creating great content on a regular basis for every platform is important).

FACEBOOK ADS

With over 2.45 billion monthly active users, Facebook is popular across many demographics. Just as many teenagers use Facebook as their parents—and seniors are quickly catching up. With ads, brands can direct users to its Facebook Page or the website as a part of the sales funnel. One such great form of advertising is Carousel ads on Facebook timelines.

Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. They’re also a great way to present multiple products or services.

Sometimes, brands can showcase a variety of products in a single carousel chain, and every picture can have a customised purchase or inquiry link. This way, it can not only be a great sales and data collection tool too.

Continue reading