How to Use Pinterest in a Brand’s Digital Marketing Strategy

Just pin it! If you’ve come across this term through a friend, colleague, associate or even your mother, you know you’ve got a Pinner. This is a colloquial term used for people who use Pinterest on a regular basis and they have an evolved sense of exploring the internet.

Now, time for some facts! Around 433 million people use Pinterest every month to find ideas and inspire their next purchase. As of January 2022, Pinterest is the 14th largest social media platform in the world with over 60% of their audience being women, and have also witnessed a 30% year on year increase in Indian Pinners aged 25 to 34 years.

This is music to the ears of every top digital marketing agency in Ahmedabad or anywhere in the world. Wondering why? Read on to know how we use Pinterest in our brands’ marketing strategies.

CONVERT YOUR PINTEREST PROFILE INTO A BUSINESS PAGE

Pinterest allows its users to create two types of accounts on its platform, i.e. Personal and Business. The business profiles are professional pages and provide the user with various additional tools like Pinterest Analytics, Visual Search Tool, and Pinterest Ads.

If a user already has an account with Pinterest, they can simply create a linked Business account with a completely separate name, bio, links and pins. Another way is to create a new business page from scratch.

A Pinterest Business Profile must have the official business name, the logo, a short bio introducing the business and a website, if there is one. To verify the website, Pinterest provides the user with a code snippet that they need to place on their site, with the help of a developer or through WordPress plugins.

PLAN YOUR CONTENT, BUILD A VISUAL STORY

The end goal of any business is to sell. So it goes without saying that the content that needs to go up on Pinterest should be in line with the services they provide or the products they sell.

People use Pinterest as a Visual Search Engine, specifically when they just have a vague idea of what they want. So, if a business is a retailer or an online store, they must be taking stunning product photos and turning them into pins.

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