As the world fights a pandemic, it becomes all the bit more essential for a business person to innovate different ways to educate their customers. While everyone is focusing on cost control and reducing marketing activities, here’s how a smart business person can make a huge difference while being at home during the Corona [COVID-19] lockdown by following these 10 simple steps.
1. WEBSITE HEALTH:
Check whether you website is working as it should be. Remember your website is your digital store and it is now more important to maintain an A-game. Hence check all the pages, specially your contact us or any other enquiry form.
2. BRANDING & REPUTATION:
Once you are through with website checklist, ask yourself, “Why did I build this website?” I am sure like most of us the answer is, to market your product and services. But during the CO-VID 19 lockdown 90% businesses can not sell because of logistical challenges. At this point we can focus on proper branding and reputation management.
3. WHICH PLATFORM TO TARGET?
To do proper branding or marketing you must be visible to the world out there on social media platforms and hence it is important to play to your strengths and identify which platforms to target. For example, jewellers’ best bet is to be on a visual social media platform like Instagram or Pinterest. Those in the counselling sector should focus on creating engagement through Instagram and blogs. While, those in the B2B segments should focus on disseminating information via blogs on website, LinkedIn and newsletters.
4. ASK YOURSELF WHERE IS MY AUDIENCE?
It is important to understand and create audience profiling. Age, sex, interest, geography and income are some important factors to consider. Instagram is for younger millenials, Facebook is a community based application and has a mixed audience of slightly older people, YouTube is a video based application which focuses on awareness & education, Twitter is ideal for user engagement and feedback, LinkedIn is perfect for B2B, Pinterest is for portfolio building and for ideas, while Tiktok is used to target small-town and suburban audiences through video.
5. OPTIMIZE THE PROFILE/PAGE
If you are a small business then creating an id or a profile is advisable versus creating a page on Facebook. If you are a comparatively established brand then create a page on Facebook and a profile on other platforms such as Instagram. Optimize your profile by mentioning all the details about the company, such a bio, contact details, Google Map location etc.
