Digital Crisis Management During Corona [COVID-19] | 10 Steps To Maintain Your Business’ Digital Health

As the world fights a pandemic, it becomes all the bit more essential for a business person to innovate different ways to educate their customers. While everyone is focusing on cost control and reducing marketing activities, here’s how a smart business person can make a huge difference while being at home during the Corona [COVID-19] lockdown by following these 10 simple steps.

1. WEBSITE HEALTH:

Check whether you website is working as it should be. Remember your website is your digital store and it is now more important to maintain an A-game. Hence check all the pages, specially your contact us or any other enquiry form.

2. BRANDING & REPUTATION:

Once you are through with website checklist, ask yourself, “Why did I build this website?” I am sure like most of us the answer is, to market your product and services. But during the CO-VID 19 lockdown 90% businesses can not sell because of logistical challenges. At this point we can focus on proper branding and reputation management.

3. WHICH PLATFORM TO TARGET?

To do proper branding or marketing you must be visible to the world out there on social media platforms and hence it is important to play to your strengths and identify which platforms to target. For example, jewellers’ best bet is to be on a visual social media platform like Instagram or Pinterest. Those in the counselling sector should focus on creating engagement through Instagram and blogs. While, those in the B2B segments should focus on disseminating information via blogs on website, LinkedIn and newsletters.

4. ASK YOURSELF WHERE IS MY AUDIENCE?

It is important to understand and create audience profiling. Age, sex, interest, geography and income are some important factors to consider. Instagram is for younger millenials, Facebook is a community based application and has a mixed audience of slightly older people, YouTube is a video based application which focuses on awareness & education, Twitter is ideal for user engagement and feedback, LinkedIn is perfect for B2B, Pinterest is for portfolio building and for ideas, while Tiktok is used to target small-town and suburban audiences through video.

5. OPTIMIZE THE PROFILE/PAGE

If you are a small business then creating an id or a profile is advisable versus creating a page on Facebook. If you are a comparatively established brand then create a page on Facebook and a profile on other platforms such as Instagram. Optimize your profile by mentioning all the details about the company, such a bio, contact details, Google Map location etc.

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Wake Up And Smell The Content

When it comes to digital marketing, content holds enormous importance. No, we’re not talking about the size of the content. We mean, all kinds of content. Sometimes, a single word or symbol is enough to convey your message to the people, and sometimes one you need to write a whole essay and delve into minute details to send across and explain your message to the ones who engage with your content.

But most of us often mistake content with the written word. It is, but a part of content. Your content can be anything, a picture, a video, an audio, a write up; even a hashtag. When you are a digital marketer, you hold the power to change the world, all the while bringing value to the brand you’re servicing. How? With content!

What you create as content for your brands must engage, educate and delight the consumer. But if you notice, it works in the reverse order. Why do you think you vividly remember the television advertisements from the 90s? Because its content used to grab your attention first and delight you with its strong wit. It would then go on to educate you about the product/service it is promoting. And at last, they make you question yourself, “Do I want to use this service?” Even if you won’t need it? You will end up seeking the service or buying the product. The same thing applies to digital marketing today on the various online platforms, in the form of pop-up ads, social media posts, Instagram stories and blogs. Here are a few examples to prove our point.

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