Showing posts with label Digital Agency Ahmedabad. Show all posts
Showing posts with label Digital Agency Ahmedabad. Show all posts

Friday, August 6, 2021

From business to brand. It’s not just about the logo

Branding Services

Let’s make it bigger.

Can you make it the same but in pink / yellow / blue / green?

Dekh ke maza aana chahiye!

If you have given or received such feedback, you know what we are going to talk about today.

Yes, LOGOS! Every time there’s a conversation around brand building, the first thing that comes to mind after a brand name is the logo.

Discussions over logos notoriously take over branding meetings, leaving precious little for the other crucial aspects of business promotion and advertising. And it’s time to realize that … a brand is more than just its logo. A brand is a living entity that walks, talks, grows and influences the people around it. Wish to know what makes your business a brand? Scroll down!

YOUR BRAND MUST HAVE A PURPOSE

Brand

So, what does your brand deliver? What does it want to be? Who does the brand speak to? Who should sit up and notice the brand? How would your ideal customer describe your brand? If you never asked these questions about your brand, then you must NOW.

For instance, your business might be that of making artisanal chocolates; but what it actually does as a brand is provide joy to the consumer, the experience of enjoying a delicious treat. That is the actual purpose of the said chocolate business.

Similarly, every brand has its purpose, a problem it solves, and questions it provides answers to. By defining this PURPOSE, the mission and vision of your business is formed. And this should be the first step you take in the process of branding, even before you think of a logo.

YOUR BRAND HAS A PERSONALITY

Brand Personality

If your brand was a person, who would it be? How would he/she dress, what would be their favourite food, in which language would they talk? These questions help you define a personality for your brand. And when your brand has a personality, it is able to connect with the kind of people it wishes to serve.

So, how do you want your brand to be?

Approachable, genuine, validating and emotional, having an impact on the customer every time he/she engages with it.

Basically, MAKE YOUR BRAND HUMAN. To come up with a personality for your brand, you must…

  • First consider the purpose and the message you want to convey.
  • Study your competition and think of what will make your brand stand out from them.
  • Come up with adjectives and phrases that describe your brand, like, Sophisticated yet Rugged, Intellectual but Street Smart, Honest and Friendly.

See what we did there? This is how you define your brand’s personality.

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Friday, July 9, 2021

Digital Agency vs Creative Agency: What’s the difference?

Digital Agency vs Creative Agency

So, you run a business and it’s time you took the marketing up a notch. You know you need a professional agency, BUT, you are not sure which kind of agency you need. A digital agency? A creative agency? Or wait…do you need an advertising agency?

Now, you might think they are all the same fantastic beast with different names. Or you might they are different Pokémons with their own superpowers? (proud millennial here).

Traditionally, businesses have relied on advertising agencies to promote and market their brand. An advertising agency typically designs and writes copy for advertisements run in print such as newspapers, hoardings & magazines, design collaterals for events, conceptualize & create television commercials, create radio jingles….you get the idea.

But times have changed, the platforms for promoting your business are no longer restricted to print and television. Digital is now a more pervasive and cost-effective medium, to market and advertise businesses to customers right where they are : On Their Phone! As you consider digitally marketing your business, it’s time to understand the differences between a digital and creative agency, and how they fit under the umbrella of an advertising agency.

WHAT IS A CREATIVE AGENCY?

Creative Agency

A creative agency’s role is to make your brand stand out. This can be done through weaving captivating stories created through stunning visuals and words, creating concepts that inject life into your business offerings and creating a very unique brand voice for your business.

The output of this can be a single unique graphic design, an animated video, a memorable website, a social media campaign, newsletters, packaging.

This usually requires the creative brains of a visualizer or graphic designer, video animator, illustrator, content writer, all of who work together for your business to stand out through creative storytelling across any medium – offline or digital.

So if you want to create mind-blowing brand campaigns, whether audio, video or pictorial and someone to craft your brand’s personality in a memorable way, then a creative agency is the way to go. In India, Flora Fountain consistently ranks as one of the best creative agencies in Ahmedabad for lifestyle, fashion, food, travel, education, medical & media brands.

STILL CONFUSED? HERE’S WHAT TO EXPECT FROM A CREATIVE AGENCY

  • Designing logos
  • Designing brand experiences through brand stationary, packaging and other offline collaterals
  • Designing websites, mobile apps, social media campaigns to tell the brand story
  • Creating concepts and moodboards for shoots and campaigns
  • Copywriting for all digital and offline activities such as blogs, articles, websites, social media, ad copies, audio and video scripts
  • Creating infographics to break down heavy data and figures in easy to consume form
  • Creating email newsletter designs with a mix of visuals, content, and data
  • Audio Visual content for digital and television advertisements and promotions.

And when you look for the best creative agency in Ahmedabad, you will see Flora Fountain rank on top of the charts.

WHAT IS A DIGITAL AGENCY?

Digital Agency

One the creativity is put on paper or in bytes, a digital agency’s work come into the picture. Digital agencies work on creating a strategy to market a business and then executing this on various digital platforms like websites, social media, search engines, mobile applications and more.

Digital agencies help businesses amplify their brand on digital platforms. This, is usually done through digital marketing practices like search engine optimization, social media marketing, paid promotions on Google, Facebook, Instagram, Youtube and other such mass platforms, developing websites and e-commerce management for the brand.

The services offered by digital agencies include

  • Search Engine Optimization or SEO
  • Pay Per Click or PPC advertisements on search engines and social media
  • Email Marketing
  • Social Media Marketing and Management
  • Influencer Marketing
  • Affiliate Marketing
  • Collaborations with other digital entities and influencers
  • Web design & development

Apart from executing these services, strategy is one of the core services offered by digital agencies to businesses, where the agency collects data and analyzes the brand, their competition, their users’ needs, desires, expectations and engagement with the brand across all digital platforms. This kind of data-drive research helps digital agencies create and target a brand’s ideal audience with curated content, both organically and via paid ads. This creating more data to analyze and use as feedback for the next round of strategic digital campaigns.

Research + Strategy + Execution lies at the core of Flora Fountain’s DNA and is what makes us a top digital agency in Ahmedabad with clients worldwide.

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Monday, June 28, 2021

WHY YOUR E-COMMERCE WEBSITE NEEDS SMASHING PICTURES

Ecommerce website

A PICTURE IS WORTH OVER A THOUSAND WORDS

Every time you’re online looking to purchase something, what is the first thing that catches your eye and convinces you to click on it. The PICTURE, right?

It is only after you’ve seen the picture and your mind is convinced in the first few seconds that this seems to be a good product, is when you then move on to read a little bit about it, maybe on the title, the description, and then the reviews.

You see how important images are in e-commerce? If it doesn’t appeal to the eye, people online are going to scroll through and find something else that does.

But, why does this happen, especially with e-commerce and online shopping?

PEOPLE PREFER SEEING THINGS OVER READING ABOUT IT

We are living in the smart age. Everything from your toothbrush to your television is connected to the internet and your smartphone. We no longer type things to send a message to someone or look up something online. We snap it using our cameras and do the needful (Thank you Google Lens).

Look at all the marketing and advertising studies and surveys done over the years, the visual element has always come out as the winner over text. Yes, people do love a smart pun here, a hidden joke there. But that beautiful dress won’t sell through words, people wish to see the design, the fabric, the idea of how it may look on an actual person wearing it. Only then they’ll take a look at the price and think about placing an order for it.

real pictures of products

But that beautiful dress won’t sell through words, people wish to see the design, the fabric, the idea of how it may look on an actual person wearing it. Only then they’ll take a look at the price and think about placing an order for it.

Here’s a fun fact: Of all the returns that are done after online shopping, over 20% of them happen because the actual product didn’t resemble what the buyer saw online on the website.

So, it is important that you put up real pictures of your products, shot by professionals, from multiple angles with a clean background and ample lighting.

IMAGES CONTRIBUTE TO YOUR SITE’S SEO

YES, you read that right. Images contribute greatly to the SEO of your e-commerce website. With more and more people moving towards image search using Google Snap or photo search apps, the search engine AI identifies and matches the image’s visual elements with the pictures you put up on your website. And when they match correctly, your product shows up as one of the search results. And this is not anyone but the SEO experts of Flora Fountain, the best seo company in Ahmedabad advice it to all.

Additionally, naming your product correctly by its name instead of generic terms like “image1.jpg” helps the search engine to match with the searches and pull up your product online. Your images must also have Alt Text, which describes the product, e.g. Blue Cotton Summer Dress with Floral Patterns. All the ideal keywords got used to describe your product image and it makes absolute sense too.

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Friday, June 11, 2021

REASONS WHY YOUR WEBSITE MUST BE SEARCH ENGINE OPTIMIZED

SEARCH ENGINE OPTIMIZED

What did you do the last time you wanted to look for a doctor around you, or check out a good place that could home deliver your favourite Baklavas on order? You asked Google about it.

Over 90% of the searches on the internet are done on Google and there’s only a 5% chance that we go beyond the results shown to us on the first page of the search window.

SEO

And if you’re a brand that wants to be the first option of your consumer base, then you must feature on this first page every time someone searches for your name or a product or service you offer. The only way to be placed on top of the searches organically is through SEO, or Search Engine Optimization.

Wondering what is search engine optimization all about and how is it going to help your business or brand online? Here’s everything you need to know.

WHAT IS SEO ANYWAY?

internet marketing strategy

Search Engine Optimization or SEO is an internet marketing strategy where you improve the quality and quantity of your website based on the relevance of what your consumer base is looking and searching for on the internet.

The content on the website is optimized in a manner that ranks higher on the search engine pages of Google or Bing. And when someone looks for something which is even closely connected to your content, it shows up on the top of the search results.

And this optimization is done by putting up content that’s very relevant to what people are searching for, feature media that’s labelled correctly, contains references and links which support and make sense to the content, and contains the right amount of keywords and phrases which people use to search for your content.

And if you’re still not convinced on how SEO is going to help your business online, here we provide you with 5 benefits of having a website that’s Search Engine Optimized.

IMPROVE BRAND VISIBILITY ONLINE

We’d like to start with an absolute no-brainer. Just imagine, you are a business that sells premium quality tea through your ecommerce website. While your business and its website appear on top of the search window every time someone looks up your brand name specifically, but whenever someone searches for “premium tea”, it’s your competitor’s name that pops up first. So frustrating, right?

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Thursday, June 10, 2021

Wake Up And Smell The Content

Content

When it comes to digital marketing, content holds enormous importance. No, we’re not talking about the size of the content. We mean, all kinds of content. Sometimes, a single word or symbol is enough to convey your message to the people, and sometimes one you need to write a whole essay and delve into minute details to send across and explain your message to the ones who engage with your content.

But most of us often mistake content with the written word. It is, but a part of content. Your content can be anything, a picture, a video, an audio, a write up; even a hashtag. When you are a digital marketer, you hold the power to change the world, all the while bringing value to the brand you’re servicing. How? With content!

content for your brands

What you create as content for your brands must engage, educate and delight the consumer. But if you notice, it works in the reverse order. Why do you think you vividly remember the television advertisements from the 90s? Because its content used to grab your attention first and delight you with its strong wit. It would then go on to educate you about the product/service it is promoting. And at last, they make you question yourself, “Do I want to use this service?” Even if you won’t need it? You will end up seeking the service or buying the product. The same thing applies to digital marketing today on the various online platforms, in the form of pop-up ads, social media posts, Instagram stories and blogs. Here are a few examples to prove our point.

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Wednesday, June 2, 2021

Five Reasons Why Your Business Needs A Digital Agency

Digital Agency AMD

Everyone is online now, the borders have been blurred and distance of thousands of miles have been reduced to our laptops and smartphone screens. The world is your market now and you are selling your wares or providing your services to people whom you may have never met, or won’t ever meet in your lifetime. And to make sure that you reach the right audience at the right time with the right message to convince them to use your service/product, you need an expert’s backing, you need a digital agency. And the benefits are as follows:

YOU GET TO MARKET YOUR PRODUCT/SERVICE TO A TARGETED AUDIENCE

TARGETED AUDIENCE

The very first thing that digital agency starts working on is putting a finger on your target audience and consumers. A team consisting of designers, developers, writers, marketing brains, armed with the knowledge of working with different avenues and fields of businesses, identify the likes and dislikes of people, their buying habits, prevalent trends, etc. This data is then used to target and promote your product/service to only those people who have shown their interest in the product or service. Various tools like social media, pop up ads and embedded media is used for this purpose.

YOU GET PUT YOUR FOCUS ON THE BUSINESS

Digital Agency

A good digital agency like Flora Fountain takes over your burden of being active and attractive 24X7 to people on the internet, so that you can concentrate on doing the business that you’re good at. A digital agency devises a strategy for your business in a manner that gets you maximum visibility on the internet and converts visitors on your digital platform into paying customers of your product/service. All you have to do is ensure that you provide your best service to the customers, who will then be motivated to recommend you to other people online.

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Top 10 Digital Marketing Agency in Ahmedabad

    Ahmedabad is a hub for digital marketing, with a wide range of agencies offering a variety of services. Some of the top digital market...