5 ways of getting creative with professional content writing for SEO

A common misconception among writers in this age of digital is that creative content writing and SEO content writing just don’t go hand in hand. But we, somewhat controversially, believe they can co-exist! HOW?!

FIRST, LET’S GET SOME CLARITY ON THE BASICS.

• What is SEO (Search Engine Optimization) Content Writing?
  Creating readable content for the web that ranks high on search engines, through the use of relevant keywords in the main body and the meta tags and title, multiple headers and bullet points within the article to break down the content, and interlinking them with other relevant articles and pages.
• What is Creative Content Writing?
  This is where imagination takes flight and originality, the front seat. This is where a story is narrated to the reader, engaging them with every line, a chuckle here, maybe a gasp there, keeping them hooked till the end, delighting them with a conclusion that leaves them wanting more.

Now you might be wondering, how does one merge these two seemingly different schools of thought into a single piece of writing? Well, here’s how.

KNOW YOUR KEYWORDS

One of the most common feedback website writers get is that their content does not have any of the keywords the client wants. This is a common problem when the blog is written by a separate team of content writers, only after which the SEO team kicks in for checking the SEO compatibility. Instead the SEO expert and content writer must work closely, right from the blog’s ideation to checking the keywords before its eventual publishing.

To elaborate, the team must first identify the keywords for a few months, as well as, the target audience. This is usually done by the SEO expert. Once done, these keywords are provided to the content writer and together the two can create a calendar of topics for anything from a month to 6 months! In case you don’t have an SEO executive and are operating as a solo writer, you can use tools like Google Keyword Planner, Ubersuggest or Moz.

Enter the name of the industry or the topics you’re planning to write on, and the tool would suggest multiple keywords with their performance, relevance and ranking data too.

KEEP IT SIMPLE, SILLY!

Google cares for keywords. But the reader doesn’t look for SEO keywords, but for something that will keep them engaged, intrigued and delighted.

If the content is crisp and short and provides the reader with value as information or entertainment, the targeted audience is usually hooked. One of the best ways to do crisp writing online is through Listicles. Our minds have become trained to at least skim through an entire list, rarely leaving in the middle. And if something is interesting, we spend more time reading the copy, increasing the time spent on the website.

Moreover, overly complex, long sentences, peppered with repetitive words and phrases are a turn off not just for the reader, but Google too while ranking content for its search engine.

This is because search engines rank content that provide answers to the question asked by the viewer. The simpler and clearer the content is, the better chance it has to get ranked higher on the search window. Keep in mind, you are eventually writing for an actual person with an actual problem. The search engine is just the bridge between you and the reader.

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Five Reasons Why Your Business Needs A Digital Agency

Everyone is online now, the borders have been blurred and distance of thousands of miles have been reduced to our laptops and smartphone screens. The world is your market now and you are selling your wares or providing your services to people whom you may have never met, or won’t ever meet in your lifetime. And to make sure that you reach the right audience at the right time with the right message to convince them to use your service/product, you need an expert’s backing, you need a digital agency. And the benefits are as follows:

YOU GET TO MARKET YOUR PRODUCT/SERVICE TO A TARGETED AUDIENCE

The very first thing that digital agency starts working on is putting a finger on your target audience and consumers. A team consisting of designers, developers, writers, marketing brains, armed with the knowledge of working with different avenues and fields of businesses, identify the likes and dislikes of people, their buying habits, prevalent trends, etc. This data is then used to target and promote your product/service to only those people who have shown their interest in the product or service. Various tools like social media, pop up ads and embedded media is used for this purpose.

YOU GET PUT YOUR FOCUS ON THE BUSINESS

A good digital agency like Flora Fountain takes over your burden of being active and attractive 24X7 to people on the internet, so that you can concentrate on doing the business that you’re good at. A digital agency devises a strategy for your business in a manner that gets you maximum visibility on the internet and converts visitors on your digital platform into paying customers of your product/service. All you have to do is ensure that you provide your best service to the customers, who will then be motivated to recommend you to other people online.

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How To Write Content For Your Social Media

Writing for social media can be a tricky business. As a brand or service provider, there could be a lot you want to tell your consumers, about your service/product, discounts, contests and latest offerings on a platform where they are most active. But if you end up writing everything on social media, then there remains no difference between a post and a blog. To help you improve your social media game, we’re going to break down writing for social media.

IDENTIFY THE PLATFORM YOU’RE WRITING FOR

Before you start writing for social media posts. It is necessary for you to identify and understand the platform that you be writing for. There are platforms like Instagram and Facebook, where it is casual and laid-back. You have the freedom to experiment with your posts’ size, language and its tone. While on Twitter, you have the strict limit of 140 characters, so the write up has to be on-point and catchy. Then there’s LinkedIn, dubbed as the professional social media. So it is understood that the language should be more sombre and subtle. Mixing these up could cause damage to the brand image.

AIDA (ATTENTION + INTEREST + DESIRE + ACTION)

Just like journalists follow the cardinal rule of 5W1H, copywriters must follow the rule of AIDA while writing for social media. Each post you write must catch the Attention of the reader/viewer, it should generate Interest in your brand/product, create Desire about the product/service that how it is the best thing for them, and push them to take Action on how to avail it. Here’s an example:

KEEP IT SHORT AND SIMPLE

As we mentioned before, nobody has the time and interest to read an extensively written piece on social media. No matter how awesome your product or service is, long and tiring write ups drive customers away and scroll to next post. It is necessary that you keep it catchy, peppy and punchy. Such write ups make customers inquisitive and generate desire to know more about the product and service. It could drive walk ins or inquiries for your business. Here’s an example of it:

MAINTAIN A BRAND VOICE

Every brand has its own, unique voice, which relates and resonates with its customers. It is the tone of the message that decided whether the brand gets a positive or negative engagement for its post. When you write for a brand, it is necessary to study the demography of its customers. Their age group, the kind of culture they follow, the type of service they prefer, the language they communicate it. A restaurant or cafe whose diners are usually young, college educated people, the language is a bit more casual and hip, compared to that of a luxurious five-star hotel, who would like to keep it classy and professional. Sometimes, one even has to write in the local language, if the masses engaging with the brand speaks the native tongue more.

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