A PICTURE IS WORTH OVER A THOUSAND WORDS
Every time you’re online looking to purchase something, what is the first thing that catches your eye and convinces you to click on it. The PICTURE, right?
It is only after you’ve seen the picture and your mind is convinced in the first few seconds that this seems to be a good product, is when you then move on to read a little bit about it, maybe on the title, the description, and then the reviews.
You see how important images are in e-commerce? If it doesn’t appeal to the eye, people online are going to scroll through and find something else that does.
But, why does this happen, especially with e-commerce and online shopping?
PEOPLE PREFER SEEING THINGS OVER READING ABOUT IT
We are living in the smart age. Everything from your toothbrush to your television is connected to the internet and your smartphone. We no longer type things to send a message to someone or look up something online. We snap it using our cameras and do the needful (Thank you Google Lens).
Look at all the marketing and advertising studies and surveys done over the years, the visual element has always come out as the winner over text. Yes, people do love a smart pun here, a hidden joke there. But that beautiful dress won’t sell through words, people wish to see the design, the fabric, the idea of how it may look on an actual person wearing it. Only then they’ll take a look at the price and think about placing an order for it.
But that beautiful dress won’t sell through words, people wish to see the design, the fabric, the idea of how it may look on an actual person wearing it. Only then they’ll take a look at the price and think about placing an order for it.
Here’s a fun fact: Of all the returns that are done after online shopping, over 20% of them happen because the actual product didn’t resemble what the buyer saw online on the website.
So, it is important that you put up real pictures of your products, shot by professionals, from multiple angles with a clean background and ample lighting.
IMAGES CONTRIBUTE TO YOUR SITE’S SEO
YES, you read that right. Images contribute greatly to the SEO of your e-commerce website. With more and more people moving towards image search using Google Snap or photo search apps, the search engine AI identifies and matches the image’s visual elements with the pictures you put up on your website. And when they match correctly, your product shows up as one of the search results. And this is not anyone but the SEO experts of Flora Fountain, the best seo company in Ahmedabad advice it to all.
Additionally, naming your product correctly by its name instead of generic terms like “image1.jpg” helps the search engine to match with the searches and pull up your product online. Your images must also have Alt Text, which describes the product, e.g. Blue Cotton Summer Dress with Floral Patterns. All the ideal keywords got used to describe your product image and it makes absolute sense too.
No comments:
Post a Comment