Why DESIGN is the hero of your digital marketing strategy

Social media is no longer a child’s play. With more people having access to high speed internet connected to devices with the latest technology, a mere text post will get lost in the sea of millions of pieces of content being put out online daily. And this is where your design intelligence makes your stand out from the herd.

THE IDEA BEHIND A DESIGN

There is no dearth of written marketing content trying to sell you things online on websites though blogs and articles, but what sets the social media apart is its fusion of visuals and text. And in order to garner the attention of a potential consumer, one must use these elements in balance to create an impeccable design that speaks to him/her.

By picking the right colour and font for your brand and using them consistently in your designs, you convey the mood, meaning and feeling of the brand, and thus targetting a specific set of audience. And when you fit all this together with your content in the right copy space, you are effectively delivering your message to the consumers.

SIZE MATTERS (A LOT!)

One of the biggest mistakes businesses make in order to save costs on design (BTW, a big NO NO!) is create one graphic image or poster for both Instagram and Facebook. But one needs to understand both platforms have different post sizes for both desktop and mobile. This is to provide the user with the best quality in visuals of the graphics.

If one doesn’t optimize their posts according to the social media platforms, the image or graphic will pixelate, thus killing the design and the entire message you wanted to convey. Given below are the sizes one should use while designing for Facebook and Instagram

Facebook Post: 940 X 788 px
Facebook cover: 820 X 312 px (desktop) & 640 X 360 px (for mobile)
Stories & IGTV: 1080 X 1920 px
Instagram Post: 1080 X 1080 px (Square), 1080 X 1350 px (Portrait) & 1080 X 608 px (landscape)

MORE VISUALS, FEWER TEXT

Visuals always have an upper hand over text when it comes to social media. It has been observed that more people respond to images and videos than written content. Hence it is advisable to involve more visuals in your social media marketing.

You will attract more eyeballs when the images are original and the videos have real people in it and not just graphics. Use text only if it is necessary to convey a specific message, like an address, phone number, website or slogan. But make sure your visuals always have space for your logo.

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Wake Up And Smell The Content

When it comes to digital marketing, content holds enormous importance. No, we’re not talking about the size of the content. We mean, all kinds of content. Sometimes, a single word or symbol is enough to convey your message to the people, and sometimes one you need to write a whole essay and delve into minute details to send across and explain your message to the ones who engage with your content.

But most of us often mistake content with the written word. It is, but a part of content. Your content can be anything, a picture, a video, an audio, a write up; even a hashtag. When you are a digital marketer, you hold the power to change the world, all the while bringing value to the brand you’re servicing. How? With content!

What you create as content for your brands must engage, educate and delight the consumer. But if you notice, it works in the reverse order. Why do you think you vividly remember the television advertisements from the 90s? Because its content used to grab your attention first and delight you with its strong wit. It would then go on to educate you about the product/service it is promoting. And at last, they make you question yourself, “Do I want to use this service?” Even if you won’t need it? You will end up seeking the service or buying the product. The same thing applies to digital marketing today on the various online platforms, in the form of pop-up ads, social media posts, Instagram stories and blogs. Here are a few examples to prove our point.

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