EVERYTHING is CONTENT!
The 50 billion pictures on Instagram, the 500 hours of videos uploaded on YouTube every minute and the 7.5 million blog posts published on the internet. But many still believe content is just writing, thereby mixing up the ideas of Content Marketing and Content Writing.
As a content marketing agency in Ahmedabad, Flora Fountain has had days where their writers and digital marketers had to explain the difference between the two ideas to almost every person (even clients) that they meet.
So, here’s all the tea, to understand what exactly is content, and the difference between content writing and content marketing.
CONTENT
Content is information, art, ideas and experiences, expressed in the form of words, pictures, speech, graphics or moving visuals published either digitally or on print, for an end user to consume.
Okay, okay… Let’s try putting it in simpler words, shall we?
All kinds of photographs, blogs, articles, captions, ad copies, videos, reels, music, podcasts, graphic design or animated visuals are content.
And the internet is an ever flowing stream of content, good, bad and ugly!
CONTENT WRITING
Content writing is all about putting ideas into words, creatively and in a simpler form. Writing content can be something like an advertisement copy of just 5 words, or a thesis of 5000 words. And in digital marketing, some of the best content writing companies produce written content in the form of captions for social media posts, marketing copies for online promotions, content for websites, blogs like this, articles for newspapers and magazines, copies for print ads in magazines or hoardings, or even scripts for videos.
Content writers include bloggers, brand journalists, copywriters, ghost-writers, SEO writers, technical writers, etc.
CONTENT MARKETING
Content marketing is basically marketing to strategically promote a brand or business on a digital platform, using smartly created content like blogs, pictures, creative posters and videos.
IT IS NOT JUST WRITTEN COPY! But yes, written content does play a crucial role in content marketing, as every great marketing idea first comes to life in the form of a copy.
Content marketing is done through blogs, case studies, emailers, social media posts, video, website content, articles, ad copies, infographics and a lot more.
To sum up, Content Writing involves creating various types of written products, which can then be used to produce other forms of content and further implemented into Content Marketing to promote a business or a brand.
