A website is a great tool for digital marketing, selling online and for building credibility for a business. But an average user spends hardly 15 seconds on a website. In order to make them stay longer and engage with the website, the website must be visually pleasing and easy to interact with.
It is a collaboration between great design and robust development that creates a smashing website. Here’s a look at how Flora Fountain, the best website development and design agency in Ahmedabad works to create the perfect website for its brands and businesses
But first, let’s understand what web design and web development is.
Web Design
Website Design or Web Design refers to designing everything from the user experience to the user interface, basically all the visual elements of the website and their usability from the perspective of a user. Web designers focus on designing the front-end of the website, the part which the users get to see on the internet and interact with.
They recreate the visual ideas by creating the 1. wireframes showing the layout of the website 2. creating styleguides detailing the details of the visual elements such as fonts, buttons, text treatment for different sections and so on 3. defining the interactive elements that might need to be animated. For responsive design, designers end up creating separate layout for mobile and desktop. Once done, they work with developers to get their vision executed and tested in code.
As a web design agency in Ahmedabad, design is at the forefront of every website we create, after all, a website is the face of every brand on digital.
Web Development
Web development or website development team usually consists of front-end and backend developers who write code that brings the wireframes to life as a working website. The front-end team code in browser-based client-side technologies like HTML, CSS, Javascript to creating what the visitors will see when they open the website in a browser, while the backend team works in server-side programming languages like PHP, Nodejs, Python, Ruby to ensure that the business logic and the functionality of any features being planned for the website are fully incorporated.
So, how does design & development work together?
1. Getting the Requirements
Information gathering is the first and foremost activity that takes place to build a website from scratch. The product owner (or manager) with the help of design, content and technology teams defines the purpose of the website, the target audience, the requirements from the client and the users for this website, and the kind of content and functionality that will be made available to the end user.
2. Creating an Information Architecture or Sitemap
With the requirements in place, now it’s time to decide what goes where and how. This exercise is ideally done by the product owner in tandem with the content team. Together they flesh out the pages required on the website and the information hierarchy or flow required to show all the information required as per the original brief.
3. Creating the Wireframe & Styleguide
A website wireframe comprises of the skeletal framework required for each page of the website. Together with the styleguide, this is the blueprint of the website. Creating the wireframes can be as simple as sketching on paper, or they can be created professionally using tools like Sketch, InVision, Adobe XD or Figma
For getting your websites wireframe made professionally, you can always contact us.
4. Building the first mocks
A mock is the working, visual replica or prototype of the website created keeping in mind the user interface of the site. While usually having a wireframe and style guide is enough, for more complicated designs, a detailed mock with each element, pictures and sample content is sometimes required. This mock gives an idea on how all the elements will come together on a page, and is useful for getting feedback from the client, before beginning coding. For responsive websites, separated mockups for desktop, mobile and even tablets might be required.
Custom website design through mockups is one of Flora Fountain’s core strengths as a website development agency.
